Watermelon Seeds Market Size To Reach $995.4 Million By 2030

Watermelon Seeds Market Growth & Trends

The global watermelon seeds market size is expected to reach USD 995.4 million by 2030, registering a CAGR of 5.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising cases of obesity and related health problems including coronary heart disease due to unhealthy eating habits and sedentary lifestyle will boost the product demand. Increasing demand for organic, gluten-free, and non-GMO food products is also expected to fuel the market growth.

Watermelon seeds have low calorie and fat content and are a rich source of proteins; thus, are used in a number of seed-based food products, which is likely to augment the product demand. Based on distribution channel, the market has been segmented into offline and online. The online distribution channel is projected to be the fastest-growing segment with a CAGR of 6.6% over the forecasted period. Growing popularity of e-commerce platforms like Amazon is the key factor driving the segment.

Rising number of internet and smartphone users across the globe will also have a positive impact on the segment growth. Asia Pacific is estimated to be the fastest-growing market from 2019 to 2025. Rising health consciousness, consumer disposable income, and improved standard of living are some of the key factors responsible for increased product demand in the region. In addition, rapidly expanding e-commerce sector in APAC will boost the product sales.

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Watermelon Seeds Market Report Highlights

• Raw watermelon seeds held a dominant market share of 53.8% in 2024 owing to increasing awareness of the nutritional benefits offered by raw watermelon seeds.

• Roasted watermelon seeds are expected to boost during the forecast period due to the increasing consumer demand for healthy and tasty snack options. Roasted watermelon seeds, with their crunchy texture and nutty flavor, have gained popularity as a convenient and nutritious snack.

• Offline distribution channels accounted for the dominant market share in 2024 owing to the continued consumer preference for in-store shopping experiences.

• The online distribution channel is expected to grow at a CAGR of 6.6% over the forecast period.

• The North America watermelon seeds market registered the dominant market share of 31.2% in 2024 owing to the rising demand for superfoods including watermelon seeds that are nutrient-dense.

Watermelon Seeds Market Segmentation

Grand View Research has segmented global watermelon seeds market report based on product, distribution channel, and region:

Watermelon Seeds Type Outlook (Revenue, USD Million, 2018 - 2030)

• Roasted

• Raw

• Dried

Watermelon Seeds Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

Watermelon Seeds Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Spain

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players of Watermelon Seeds Market

• Bayer CropScience Limited

• Vilmorin & Cie

• Syngenta

• ORIGENE SEEDS

• Rizhao Golden Nut Group

• RIZWAN SEED COMPANY

• GoldSupplier

• TOKITA SEED CO., LTD

• Emerald Seed Company

• Hazera