Watermelon Seeds Market Size, Share & Trends Analysis Report By Type (Raw, Roasted, Dried), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2025 - 2030

Watermelon Seeds Market Size & Trends

The global watermelon seeds market size was valued at USD 711.0 million in 2024 and is expected to grow at a CAGR of 5.8% from 2025 to 2030. The market growth can be attributed to the growing consumer awareness of the substantial health benefits offered by watermelon seeds. Packed with protein, healthy fats, vitamins, and minerals, these seeds have been increasingly recognized as a nutritious snack option. With a rising number of consumers becoming progressively more health-conscious, the market witnessed a rising demand for superfoods that can be easily incorporated into daily diets. Watermelon seeds, with their rich nutrient profile and antioxidant properties, have been increasingly applied as functional foods as a part of preventive healthcare.

Furthermore, the market was fueled by the surging trend towards plant-based diets.  Watermelon seeds, being an excellent source of plant-based protein, have become a popular choice. This trend is further bolstered by the increasing incidence of food allergies and intolerances, which has prompted many consumers to seek out gluten-free and allergen-free alternatives. Watermelon seeds, naturally free from gluten, provide a safe and nutritious option for this demographic.

Moreover, the increasing use of watermelon seeds in culinary applications enhanced their market appeal. Chefs and food enthusiasts have increasingly experimented with watermelon seeds in various recipes, including salads, smoothies, and baked goods. This culinary versatility has promoted the inclusion of watermelon seeds in everyday meals, thereby boosting their demand. The trend of using seeds as a garnish or ingredient in gourmet dishes has contributed to market growth, as consumers seek novel and nutritious additions to their meals.

Moreover, technological advancements in processing, packaging, and preservation have significantly contributed to the market's expansion. Improved processing techniques ensure that raw watermelon seeds retain their nutritional integrity and freshness, enhancing their appeal to consumers. Additionally, the development of innovative packaging solutions, including resealable and eco-friendly options, has made these seeds more convenient and attractive to a broader audience. For instance, roasted and flavored watermelon seeds have gained popularity, catering to a wider audience that seeks both taste and health benefits. Additionally, sustainable packaging solutions have resonated with environmentally conscious consumers.

Type Insights

Raw watermelon seeds held dominant market share of 53.8% in 2024 owing to increasing awareness of the nutritional benefits offered by raw watermelon seeds. Rich in protein, healthy fats, vitamins, and minerals, raw watermelon seeds have appealed to health-conscious consumers seeking nutrient-dense snacks. Their high magnesium and iron content, along with their antioxidant properties, and ability to support cardiovascular health have been particularly valued for promoting overall health and wellness. Moreover, as more individuals adopt vegetarian, vegan, and gluten-free lifestyles, the demand for plant-based protein sources has continued to grow. Raw watermelon seeds, being a natural, plant-based option, align perfectly with these dietary preferences. They provide an excellent source of protein and healthy fats without the concerns associated with animal products, making them a favored choice among health enthusiasts and those with dietary restrictions.

Roasted watermelon seeds are expected to boost during the forecast period due to the increasing consumer demand for healthy and tasty snack options. Roasted watermelon seeds, with their crunchy texture and nutty flavor, have gained popularity as a convenient and nutritious snack. Their high protein and healthy fat content, along with essential vitamins and minerals, make them an appealing choice for health-conscious consumers. Furthermore, roasted seeds are naturally gluten-free and provide a great plant-based protein source, catering to individuals with dietary restrictions or those looking to reduce their meat consumption.

Distribution Channel Insights

Offline distribution channels accounted for the dominant market share in 2024 owing to the continued consumer preference for in-store shopping experiences. Consumers value the tactile experience of physically examining products before making a purchase, which allows them to verify quality and freshness. This hands-on approach is particularly important for products including seeds, where visual inspection can influence purchasing decisions. In addition, watermelon seeds are widely available in supermarkets, health food stores, and specialty retailers that provide easy access to an extensive variety of watermelon seeds, catering to different consumer preferences.

The online distribution channel is expected to grow at a CAGR of 6.6% over the forecast period. Online platforms provide an easy convenience of purchasing products from home, along with a wide variety of options available online. This has made e-commerce platforms a popular choice for consumers. Additionally, advances in logistics, payment systems, and customer service have made online shopping more efficient and reliable. Consumers can now enjoy faster delivery times, secure payment options, and responsive customer support, enhancing their overall shopping experience.

Regional Insights

The North America watermelon seeds market registered the dominant market share of 31.2% in 2024 owing to the rising demand for superfoods including watermelon seeds that are nutrient-dense. With the growing popularity of plant-based diets, these seeds have become a sought-after source of plant-based protein. As more consumers adopt vegetarian, vegan, or flexitarian lifestyles, the market for plant-based protein sources, has expanded in the region.

U.S. Watermelon Seeds Market Trends

The U.S. watermelon seeds market is expected to be driven by the growing awareness among consumers regarding health and nutrition during the forecast period. Consumers have increasingly perceived watermelon seeds as healthy snack options. They have recognized these seeds for their high nutritional content, including protein, healthy fats, and essential minerals including magnesium and zinc. In addition, these seeds are often marketed as a clean-label product as they can be offered without artificial additives or preservatives, aligning with the preferences of health-conscious consumers.

Europe Watermelon Seeds Market Trends

The watermelon seeds market in Europe accounted for 26.5% market share in 2024 owing to the growing shift toward plant-based diets. Many consumers have reduced their meat intake or have adopted vegetarian and vegan lifestyles. Watermelon seeds are a valuable source of plant-based protein, appealing to those looking for alternative protein sources.

Asia Pacific Watermelon Seeds Market Trends

The watermelon seeds market in the Asia Pacific (APAC) region held 21.9% of the global revenue share in 2024. The superfood trend has gained significant traction in the region, with consumers seeking nutrient-dense foods that offer health benefits. Watermelon seeds have been classified as a superfood due to their antioxidant properties and potential health benefits, including heart health and weight management.

Key Watermelon Seeds Company Insights

The global watermelon seeds market is characterized by the presence of major players such as Bayer CropScience Limited, Vilmorin & Cie, and others. Most of these companies have undertaken several business strategies, such as innovations, mergers, acquisitions, and partnerships, to expand their product portfolio and geographical footprint.

• Bayer CropScience Limited is a leading agricultural company that focuses on providing innovative solutions to enhance crop productivity and sustainability. The company offers a wide range of products, including seeds, crop protection chemicals, and digital farming tools. Through initiatives such as the Good Rice Alliance and ForwardFarm, Bayer CropScience supports farmers by promoting sustainable practices and improving crop yields.

Recent Developments

• In March 2024, Syngenta Vegetable Seeds opened Seed Health Lab in India, to strengthen the company’s focus on quality control capabilities. The lab features advanced seed testing facilities and delivers the country’s dedicated seed health lab, which is aimed to serve Indian growers.

Watermelon Seeds Market Report Scope

Global Watermelon Seeds Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global watermelon seeds market report based on product, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030) 

  • Roasted

  • Raw

  • Dried

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa