Vitamin C Serum Market Size To Reach $2.10 Billion By 2030

Vitamin C Serum Market Growth & Trends 

The global vitamin C serum market size is expected to reach USD 2.10 billion by 2030, growing at a CAGR of 7.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. Facial serums have surged in popularity due to their high concentration of active ingredients, allowing them to effectively target specific skin concerns like dark spots, dullness, and wrinkles. Vitamin C serums are favored for their brightening and antioxidant properties, which help to even skin tone, boost radiance, and protect against environmental damage. The lightweight, fast-absorbing formulas of serums make them suitable for layering, enhancing the overall skincare routine, and delivering visible results.

Vitamin C serums have risen in popularity due to their well-documented benefits and extensive research backing them up. Dermatologists highlight vitamin C's ability to combat free radicals, pollution, and skin damage while preventing pigmentation and sun damage. Esteemed skincare experts like Caroline Hirons and Dr. Emma Craythorne endorse its effectiveness. The increasing consumer interest is reflected in rising search volumes and purchase intent, with brands like The Body Shop and The Ordinary capitalizing on this trend through targeted advertising and optimized product pages. This surge is driven by vitamin C's proven efficacy and growing consumer awareness.

The rise in skincare interest among tweens and younger teenagers has significantly contributed to the demand for vitamin C serums. Influenced by social media trends, celebrity routines, and viral content on platforms like TikTok, this demographic is increasingly adopting comprehensive skincare routines, including cleansers, toners, and serums. In addition to Gen Z, the U.S. Census Bureau projects that by 2025, 22% of the population will be under the age of 18 already buys cosmetics, 69% of people wear color cosmetics, and 68% follow a skincare routine. Vitamin C serums, known for their brightening and anti-aging properties, are particularly popular. As Gen Alpha's image consciousness grows, their skincare habits are driving demand for effective, well-researched products like vitamin C serums, further expanding the market.

Sustainability in vitamin C serums is increasingly prioritized today, with brands adopting eco-friendly packaging solutions. Opaque bottles protect the photosensitive and unstable vitamin C from light and air, preventing degradation. Airless pumps further preserve product integrity by eliminating contamination risks and ensuring minimal product waste. In addition, aluminum bottles are favored for their protection against UV, humidity, and temperature variations and for being easily recyclable. These measures reflect a growing commitment to both product efficacy and environmental responsibility.

The demand for luxury skincare is rising as affluent consumers increasingly seek exclusive, high-quality products. Brands like La Mer and La Prairie cater to this trend, offering premium formulations and rare ingredients. The allure of unique, artisanal items, often marketed with compelling storytelling and exceptional customer service, appeals to luxury shoppers. This shift is further fueled by the desire for status symbols and unique beauty experiences, elevating luxury skincare's prominence in the market.

Medik8’s Super C Ferulic Serum, priced at USD 74, which was launched in January 2024, is a potent luxury skincare solution featuring 30% ethylated L-ascorbic acid (vitamin C), ferulic acid, and vitamin E. This powerful combination targets advanced sun aging signs, such as uneven skin tone, fine lines, and age spots. The serum is clinically proven to improve skin texture and brightness within seven days due to its high potency and balanced formulation. Enhanced with turmeric root extract, it offers additional luminosity and even skin tone, making it a standout in luxury skincare.

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Vitamin C Serum Market Report Highlights

• Vitamin C serums with 10%-20% concentration accounted for most of the market share in 2023. Their ideal ratio of safety to potency accounts for this. To minimize the risk of irritation associated with greater concentrations, this range offers optimal effectiveness in addressing skincare conditions like hyperpigmentation and aging

• Demand for luxury vitamin C serums is set to expand rapidly from 2024 to 2030. Luxury skincare products are becoming increasingly common due to middle-class and high-net-worth consumers' increased willingness to spend on high-end cosmetics. Tatcha and other brands leverage their successful marketing methods to drive demand and attraction in the premium cosmetics industry by providing excellent ingredients, creative packaging, and individualized customer engagement through social media

• Sales of vitamin C serum through hypermarkets and supermarkets accounted for most of the market share in 2023. Supermarkets and hypermarkets are gradually becoming trusted beauty retail spaces by offering an extensive range of skincare and cosmetics products. These establishments prioritize visual merchandising and categorization to create an appealing beauty shopping experience

• The Asia Pacific market is expected to grow rapidly from 2024 to 2030. The Asia Pacific skincare market is expanding due to growing consumer demand for prestige and mass-market beauty products, fueled by a growing middle class, increased accessibility to products, and societal emphasis on beauty

Vitamin C Serum Market Segmentation

Grand View Research has segmented the global vitamin C serum market based on concentration, type, distribution channel, and region:

Vitamin C Serum Concentration Outlook (Revenue, USD Billion, 2018 – 2030­)

• Below 10%

• 10% to 20%

• 20% and Above

Vitamin C Serum Type Outlook (Revenue, USD Billion, 2018 – 2030­)

• Mass

• Premium

• Luxury

Vitamin C Serum Distribution Channel Outlook (Revenue, USD Billion, 2018 – 2030­)

• Hypermarkets & Supermarkets

• Specialty Stores

• Pharmacies & Drugstores

• Online

• Others

Vitamin C Serum Regional Outlook (Revenue, USD Billion, 2018 – 2030­)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

List of Key Players in Vitamin C Serum Market

• L'Oréal S.A.

• Galderma S.A. 

• Amorepacific Group Inc.

• KOSÉ Corporation

• Clarins Inc.

• Unilever plc

• Shiseido Company Limited

• Beiersdorf AG 

• Estée Lauder Companies Inc.

• Procter & Gamble Co.