The global vitamin C market size is estimated to reach USD 2.61 billion by 2030, registering a CAGR of 4.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. This growth can be attributed to increasing consciousness among people regarding health benefits offered by products infused with vitamin C. The extensive use of the product in various large industries such as cosmetics, pharmaceuticals, and agriculture has contributed to growth in its consumption around the globe.
In the skincare industry, ascorbic acid is commonly used in topical vitamin C products. Consumer preferences in this industry are influenced by factors such as product effectiveness, stability, and formulation. Consumers prefer skincare products with stable ascorbic acid derivatives that can effectively deliver the desired benefits such as antioxidant properties and skin-brightening effects. Key manufacturers are investing in research & development activities to cater to the rising product demand in personal care and cosmetics products.
Ascorbic acid is often associated with health and wellness benefits such as immune system support and overall well-being. For instance, in June 2022, Procter & Gamble launched the Voost vitamin C booster brand. Consumer preferences in this industry may be driven by a desire to maintain optimal health and address specific health concerns. Businesses in this industry can cater to consumer preferences by highlighting the health benefits of ascorbic acid and offering products that meet specific consumer needs.
According to William Reed Ltd., in May 2023, the fortification of food products with Vitamin C (Ascorbic Acid) and other essential nutrients has gained significant attention in recent years. This approach involves adding vitamins to various food items to enhance their nutritional content and provide additional health benefits beyond their basic composition. The incorporation of the product into fortified foods and nutraceutical products aims to address nutritional deficiencies and promote overall well-being.
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Based on grade, the regular grade segment is expected to witness a CAGR of 5.1% from 2024 to 2030 due to its crucial role applications in key industries such as food & beverages, animal feed, and pharmaceuticals
Based on end-use, the personal care & cosmetics segment is expected to witness a CAGR of 5.0% from 2024 to 2030 attributed to usage of less acidic forms of vitamin C as manufacturing ingredients
Europe is expected to witness a CAGR of 5.0% from 2024 to 2030 due to the presence of well-established end-user industries such as pharmaceuticals and cosmetics
The usage of ascorbic acid (vitamin C) is generally considered safe when taken at appropriate doses. However, there are some safety concerns associated with its usage. It can have side effects ranging from nausea, heartburn, stomach cramps, and skin flushing and can also result in forming of kidney stones
Major cosmetics companies have started integrating vitamin C as an ingredient in their products citing its benefits for skin. For instance, In October 2022, Noble Panacea introduced a new skincare product that contains 20% pure L-ascorbic acid, a form of vitamin C. This product provides the benefits of vitamin C such as clarifying, brightening, and protecting the skin
Grand View Research has segmented the global vitamin C market based on the grade, end-use, distribution channel, and region:
Vitamin C Grade Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)
Regular
Premium
Vitamin C End-use Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)
Animal feed
Food & Beverage
Personal Care & Cosmetics
Pharmaceuticals
Other End-Uses
Vitamin C Distribution Channel Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)
Offline
Online
Vitamin C Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Thailand
Central & South America
Brazil
Argentina
Middle East & Africa
Saudi Arabia
South Africa
List of Key Players in the Vitamin C Market
Spectrum Chemical
Sinofi Ingredients
DSM Jiangshan Pharmaceutical (Jiangsu) Co., Ltd
Fengchen Group Co., Ltd
Fooding
Northeast Pharmaceutical Group Co., Ltd (NEPG)
Botanic Healthcare
CSPC Pharmaceutical Group Limited
Foodchem International Corporation
Global Calcium PVT LTD
JOSHI AGRO
M.C. Biotec Inc.
Pharmavit
NAGASE & CO., LTD.
Reckon Organics Private Ltd.
RX MARINE INTERNATIONAL
Shandong Luwei Pharmaceutical Co., Ltd.
VATJAT PHARMA FOODS PRIVATE LIMITED
VCos Cosmetics Pvt Ltd.
Honson Pharmatech Group.
Anhui BBCA Group
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