Virtual Fitting Room Market Size To Reach $20.65 Billion By 2030

Virtual Fitting Room Market Growth & Trends

The global virtual fitting room market size is expected to reach USD 20.65 billion by 2030, registering a CAGR of 24.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The prevalence of high-tech simulations to mimic face-to-face buying behavior with the help of advanced 3D technologies is expected to drive the market growth. Furthermore, the intervention of digital transformation technologies, such as Artificial Intelligence (AI) and Augmented Reality (AR), is projected to create numerous growth opportunities for virtual fitting rooms over the forecast period. Virtual try-on technology is proving to be highly advantageous for retailers and is experiencing a surge in consumer adoption and preference in the current market landscape.

The virtual fitting room technology has been efficiently enabling consumers to try and reject products before ordering, thereby converting one-time buyers into repeat customers. For instance, in August 2022, be Retail Social, a virtual try-on and virtual fitting room platform, launched its first customer product called Get Cutie. This category sells vintage-inspired handmade garments and is the first fashion retailer to use accelerator and extension services, which is helping customers to virtually try-on the garments with the help of an avatar and make the buying decision accordingly.

This, in turn, is expected to boost the market demand over the forecast period. Furthermore, companies are developing advancements to enhance the sensory experience, including tactile, fabric, and texture perception, for consumers making online purchases. This aims to decrease return rates and foster brand loyalty. In addition, the virtual fitting room technology gathers extensive data, enabling the marketing analytics team to enhance customer experience and bolster brand recognition. This breakthrough in the retail industry leverages purchase data to inform future business strategies, thereby driving growth in the market over the forecast period.

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Virtual Fitting Room Market Report Highlights

• The software segment accounted for the largest revenue share of 48.3% in 2024 and is expected to maintain its position during the forecast period

• The apparel segment accounted for the largest revenue share in the global market in 2024, as virtual fitting rooms are being extensively deployed by clothing establishments to help customers understand their ideal fit and style

• Based on end-use segment, the virtual stores segment recorded a significant revenue share in 2024. This is attributed to the inclination of users towards the ease of e-commerce websites

• Europe virtual fitting room market accounted for a leading revenue share of 36.8% in the global virtual fitting room market in 2024

Virtual Fitting Room Market Segmentation

Grand View Research has segmented the global virtual fitting room market on the basis of component, application, end-use, and region:

Virtual Fitting Room Component Outlook (Revenue, USD Million, 2018 - 2030)

• Hardware

• Software

  • On-premise

  • Cloud

• Services 

  • Installation

  • Support & Maintenance

  • Consulting

Virtual Fitting Room Application Outlook (Revenue, USD Million, 2018 - 2030)

• Apparel

• Beauty & Cosmetics

• Eyewear

• Footwear

• Others

Virtual Fitting Room End-use Outlook (Revenue, USD Million, 2018 - 2030)

• Physical Stores

• Virtual Stores

Virtual Fitting Room Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

  • Russia

• Asia Pacific

  • China

  • Japan

  • South Korea

  • Australia

• Latin America

  • Brazil

  • Mexico

• MEA

  • Saudi Arabia

  • UAE

List Of Key Players in the Virtual Fitting Room Market

• AstraFit

• ELSE Corp Srl

• FXGear Inc.

• Metail

• Fit Analytics

• Zugara Inc.

• SIZEBAY

• Magic Mirror

• Memomi Labs Inc

• SenseMi

• triMirror

• Virtusize

• Visualook

• Reactive Reality GmbH