Video Streaming Market To Reach $416.8 Billion By 2030

Video Streaming Market Growth & Trends

The global video streaming market size is expected to reach USD 416.8 billion in 2030 and is projected to grow at a CAGR of 21.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. Prominent technological advancements like execution of blockchain technology in video streaming and the practice of Artificial Intelligence (AI) to advance quality of videos are expected to augment the growth of video streaming market over the forecast period.

Emerging cloud-based streaming solutions for augmenting the scope of content is directly influencing the growth of the market. This tendency is observed in various parts of North America and Asia Pacific. Moreover, other factors ascribing to the growth of the market are rapid, increase use of mobiles and tablets, digitalization and the growing popularity of online video streaming.

Prominent demand for high-speed internet connectivity, on-demand videos and the rising inclination towards original digital content are the key driving factors for the market's growth. Video streaming has increased as a result of the growing popularity of smartphones and a variety of high-speed internet technologies including 3G, 4G and LTE. Moreover, the growing demand for devices supporting digital media is helping consumer’s access media content anywhere across the world.

The market is divided into live and non-linear video streaming based on the type of streaming. Live streaming is the term used to describe content that is shown in real time over an internet connection. Further important findings from the study point to the live video streaming category as having the largest development potential throughout the predicted period. Also, because of the growing desire for material that can be watched online but not in real-time.

The COVID-19 pandemic regulated people to confine themselves at home and stay indoors for a prolonged period. Due to these circumstances, streaming service saw an increase in viewers and engagement, leading to a greater uptake of video streaming. Platforms such as Netflix, YouTube, and Disney+ have registered a spike in the viewership worldwide.

Organizations like Hotstar and Netflix executed machine learning and AI algorithms to study user behavior and demographics. This aided organizations in identifying audience interests and offering modified content references to keep them frequently engaged. Subsequently, these AI-based platforms offer viewers content satisfying their specific interests, providing them with a highly personalized experience.

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Video Streaming Market Report Highlights

•  The live video streaming segment accounted for the largest revenue share in 2024, with around 62.5% market share. This dominance highlights the growing demand for real-time content across various industries, including entertainment, sports, gaming, and business events.

• The Over-the-Top (OTT) segment held the largest revenue share in 2024. This dominance is attributed to the growing popularity of platforms such as Netflix, Amazon Prime Video, and Disney+ across global markets.

• Smartphones and tablets have emerged as the dominant devices in the market, primarily due to their portability, user-friendly interfaces, and the increasing availability of high-speed mobile internet.

• Smart TVs are witnessing rapid growth in the market, driven by consumer demand for high-quality home entertainment systems that integrate streaming platforms directly into the television interface

• The training & support segment held the largest revenue share in 2024. The training & support segment has dominated due to the increasing demand for customer assistance and knowledge transfer

• The subscription segment dominated the market in 2024, holding the largest revenue share. This growth can be attributed to the increasing preference for ad-free, premium content and exclusive types available through subscription-based models

• North America video streaming industry accounted for the largest revenue share globally in 2024, with a 31.3% share. This was majorly owing to the rapid growth of cloud-based streaming services.

Video Streaming Market Segmentation

Grand View Research has segmented the global video streaming market based on type, solution, platform, service industry, revenue model, deployment, user, and region:

Video Streaming Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Live Video Streaming

• Non-Linear Video Streaming

Video Streaming Solution Outlook (Revenue, USD Billion, 2018 - 2030)

• Internet Protocol TV

• Over-the-Top (OTT)

• Pay-TV

Video Streaming Platform Outlook (Revenue, USD Billion, 2018 - 2030)

• Gaming Consoles

• Laptops & Desktops

• Smartphones & Tablets

• Smart TV

Video Streaming Service Industry Outlook (Revenue, USD Billion, 2018 - 2030)

• Consulting

• Managed Services

• Training & Support

Video Streaming Revenue Model Outlook (Revenue, USD Billion, 2018 - 2030)

• Advertising

• Rental

• Subscription

Video Streaming Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

• Cloud

• On-Premises

Video Streaming User Outlook (Revenue, USD Billion, 2018 - 2030)

• Enterprise

  • Corporate Communications

  • Knowledge Sharing & Collaborations

  • Marketing & Client Engagement

  • Training & Development

• Consumer

  • Real-Time Entertainment

  • Web Browsing & Advertising

  • Gaming

  • Social Networking

  • E-Learning

Video Streaming Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa (MEA)

  • KSA

  • UAE

  • South Africa

List of Key Players in Video Streaming Market

• Akamai Technologies

• Amazon Web Services, Inc.

• Apple Inc.

• Cisco Systems, Inc.

• Google LLC

• Kaltura, Inc.

• Netflix, Inc.

• International Business Machine Corporation (IBM Cloud Video)

• Wowza Media Systems, LLC

• Hulu, LLC