Vegan Tuna Market Size To Reach $1.59 Billion By 2030

Vegan Tuna Market Growth & Trends

The global vegan tuna market size is estimated to reach USD 1.59 billion in 2030 and is anticipated to grow at a CAGR of 7.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is being propelled by the entry of major food companies and investments in plant-based seafood startups. Large multinational corporations, including Nestlé, Thai Union, and others, have either launched or invested in plant-based seafood products, recognizing the growth potential of this market. The product has been well received, further validating the demand for vegan alternatives in the seafood category.

Another critical driver is the growing availability of vegan tuna across various distribution channels. Initially, plant-based seafood products were primarily available in specialty stores or niche markets, but nowadays, vegan tuna can be found at various channels such as mainstream supermarkets, online retail platforms, and even food service outlets. The increasing availability of these products makes them more accessible to a broader audience, further fueling market growth. E-commerce has played a pivotal role in expanding the reach of vegan tuna. As consumers increasingly shop for groceries online, plant-based seafood brands have capitalized on the shift by offering their products through platforms like Amazon, Instacart, and company-owned websites. This has been particularly important in reaching younger, tech-savvy consumers who prefer the convenience of online shopping.

The food service industry has also played a crucial role in driving the growth of vegan tuna. Restaurants, cafes, and fast-food chains are increasingly offering plant-based seafood options to cater to the rising demand for vegan and vegetarian meals. Vegan tuna, in particular, has gained popularity as a versatile ingredient that can be used in sushi, sandwiches, salads, and poke bowls. Several well-known chains have already incorporated plant-based tuna into their menus. Additionally, several sushi restaurants in major cities like New York, Los Angeles, and London have begun offering vegan tuna sashimi or rolls made with plant-based alternatives. This expansion into food service has increased the visibility of vegan tuna and introduced it to consumers who may not have otherwise considered it.

Sustainability is not only influencing the product itself but also the packaging of vegan tuna. Consumers are becoming more concerned about the environmental impact of single-use plastics and unsustainable packaging materials. In response, manufacturers of plant-based tuna are adopting eco-friendly packaging options to align with consumer expectations for sustainability. Various brands have adopted recyclable or biodegradable packaging for their vegan tuna products. These efforts are not only reducing the environmental impact of the products but also resonating with eco-conscious consumers who prefer brands that prioritize sustainability across their supply chains.

Major players in the market include Thai Union, Good Catch, Ocean Hugger Foods, Inc., Atlantic Natural Foods, Garden Gourmet Vuna, Sophie’s Kitchen, OmniTuna, Hooked, Vgarden Ltd. and Endori. Various steps are adopted by these companies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more share of the market.

 Request a free sample copy or view report summary: Vegan Tuna Market Report

Vegan Tuna Market Report Highlights

• Asia Pacific is expected to grow with a CAGR of 8.4% from 2024 to 2030. The increasing availability of these products in both retail and foodservice channels is expected to drive significant growth in the Asia-Pacific vegan tuna market.

• Canned vegan tuna market is expected to grow with a CAGR of 8.3% over the forecast period. The sustainability of canned products also contributes to their popularity. Canned vegan tuna requires less energy for transportation and storage, as it does not need to be kept cold. This aligns with the growing consumer preference for environmentally friendly food products.

• Household end-user of vegan tuna is expected to grow with a CAGR of 8.1% from 2024 to 2030. The rising trend of consumers towards cooking more at home, and increasing demand for convenient, plant-based ingredients like vegan tuna is driving the market growth.

• Sales through online channels are expected to grow with a CAGR of 8.5% over the forecast period. Online platforms often offer a wider variety of vegan products than physical stores, making it easier for consumers to find specific items like vegan tuna. Many e-commerce platforms also offer subscription services, allowing consumers to receive regular deliveries of their favorite plant-based products, which increases repeat purchases and customer loyalty.

Vegan Tuna Market Segmentation

Grand View Research has segmented the global vegan tuna market based on the product type, end user, distribution channel, and region:

Vegan Tuna Product Type Outlook (Revenue, USD Million, 2018 - 2030)

• Frozen

• Canned

• Others

Vegan Tuna End-user Outlook (Revenue, USD Million, 2018 - 2030)

• Household

• Foodservice

Vegan Tuna Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets/Hypermarkets

• Online

• Convenience Stores

• Specialty Stores

• Others

Vegan Tuna Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Vegan Tuna Market

• Thai Union

• Good Catch

• Ocean Hugger Foods, Inc.

• Atlantic Natural Foods

• Garden Gourmet Vuna

• Sophie’s Kitchen

• OmniTuna

• Hooked

• Vgarden Ltd.

• Endori