Tequila Seltzers Market Size To Reach $6.01 Billion By 2030

Tequila Seltzers Market Growth & Trends 

The global tequila seltzers market size is expected to reach USD 6.01 billion by 2030, growing at a CAGR of 8.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. With the growing demand for healthier alternatives in the beverage industry, tequila seltzers have emerged as a popular choice among health-conscious consumers. These beverages combine the refreshing taste of tequila with the low-calorie, low-sugar nature of seltzer, offering a guilt-free way to enjoy alcohol.

The combination of low calories, low sugar, and convenience has made tequila seltzers increasingly popular among health-conscious consumers. They offer a way to enjoy alcohol without the guilt of consuming excessive calories or sugar. This has contributed to their growing popularity in both the U.S. and international markets.

Moreover, innovation in product offerings and packaging solutions has played a crucial role in making tequila seltzers more accessible and convenient for consumers. Some flavored tequilas are infused with natural ingredients and flavors, appealing to health-conscious consumers who prefer beverages with perceived health benefits or lower calorie counts compared to traditional sugary mixers. The rise of cocktail culture has driven demand for flavored spirits that can be used to create innovative and exciting drinks. Flavored tequilas provide mixologists and home bartenders with versatile ingredients that can enhance a wide variety of cocktails.

The expansion of offline and online distribution channels is another crucial factor contributing to the growth of the market. The availability of tequila seltzers across various retail formats, from supermarkets and hypermarkets to specialty gourmet stores, has improved consumer accessibility. E-commerce platforms and direct-to-consumer sales models have also made it easier for smaller, niche producers to reach a global customer base, fueling competition and driving innovation within the market.

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Tequila Seltzers Market Report Highlights

• Lime tequila seltzers segment held a share of 31.23% in 2023, owing to its versatility and can be enjoyed in various settings, from casual gatherings and barbecues to beach outings and parties. Their light and crisp nature makes them suitable for a wide range of occasions.

• Canned tequila is expected to witness a CAGR of 9.9% during 2024 to 2030. They are ready-to-drink, eliminating the need for mixing or measuring ingredients. This makes them ideal for on-the-go consumption, social gatherings, and outdoor activities like picnics, barbecues, and beach outings.

• The off-trade distribution channel held a share of 71.0% in 2023. Retailers frequently run in-store promotions, discounts, and sampling events to attract customers. These activities provide consumers with the opportunity to try new tequila seltzers and discover new favorites, driving sales and increasing popularity.

• North America held a market share of 31.43% in 2023. In the North America, consumer demand for distinctive and flavorful beverages is driving the expansion of the tequila market. To meet this demand and discover novel taste experiences, major manufacturers are introducing innovative flavors. 

Tequila Seltzers Market Segmentation

Grand View Research has segmented the global tequila seltzers market report based on flavor, packaging, distribution channel, and region:

Tequila Seltzers Flavor Outlook (Revenue, USD Million, 2018 - 2030)

• Lime

• Strawberry

• Grapefruit

• Others

Tequila Seltzers Packaging Outlook (Revenue, USD Million, 2018 - 2030)

• Bottles

• Cans

Tequila Seltzers Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Off-trade

• On-trade

Tequila Seltzers Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa 

List of Key Players in the Tequila Seltzers Market

• Anheuser-Busch InBev

• Diageo plc

• Hard Seltzer Beverage Company, LLC

• Cutwater Spirits

• Que Onda Beverage, Inc.

• Jose Cuervo

• Suntory Global Spirits Inc.

• Heineken N.V.

• Constellation Brands, Inc.

• Boozy Bubbles