Taurine Supplements Market To Reach $548.6 Million By 2030

Taurine Supplements Market Growth & Trends

The global taurine supplements market size is expected to reach USD 548.6 million by 2030, registering a CAGR of 5.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. One of the primary drivers is the increasing awareness of the health benefits and wellness trends associated with taurine. As consumers become more health-conscious, the demand for supplements like taurine that support overall well-being is increasing. Taurine is gaining popularity as a dietary supplement due to its various health benefits, including supporting cardiovascular health, promoting healthy metabolism, enhancing athletic performance, and contributing to the proper function of the central nervous system and eyes.

The rising popularity of taurine in the sports nutrition market is another significant factor driving the growth of the supplements market. Taurine is widely used by athletes and fitness enthusiasts to enhance performance and reduce muscle soreness. Its ability to boost energy and mental alertness makes it a popular ingredient in sports nutrition products. The growing sports and fitness industry is driving the demand for taurine-containing supplements as consumers seek products that can help them achieve their fitness goals.

Additionally, increasing disposable incomes and growing health awareness among consumers, particularly in developing countries, are also driving the demand for dietary supplements like taurine. Consumers are willing to invest in products that support their health and wellness goals, and the taurine supplements market is benefiting from this trend.

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Taurine Supplements Market Report Highlights

• Based on end use, the women segment accounted for a share of 45.0% in 2023. Taurine is thought to have a role in regulating mood and reducing symptoms of stress and anxiety. Women experiencing hormonal fluctuations or those seeking support for emotional well-being may use taurine supplements to help stabilize mood and manage stress more effectively.

• Based on application, the energy & weight management segment accounted for a market share of 28.0% in 2023. Taurine is believed to enhance energy levels and reduce fatigue. As people look for effective ways to maintain high energy throughout the day, taurine supplements are gaining popularity for their potential to improve physical and mental energy, making them appealing to those with busy lifestyles and demanding schedules.

• Based on form, gummies are expected to grow at a CAGR of 6.6% from 2024 to 2030. Gummy supplements have a broad appeal, particularly among younger demographics who might be more inclined to use gummies over traditional supplement forms. This trend extends to those interested in taurine for various health benefits, contributing to the rising popularity of gummy taurine supplements.

• Based on distribution channel, the online segment is expected to grow at a CAGR of 6.6% from 2024 to 2030.  E-commerce platforms frequently offer competitive pricing, discounts, and special promotions, making online shopping an attractive option for budget-conscious consumers. Additionally, online retailers often provide bulk purchasing options and subscription services that can further reduce costs. The ability to easily compare prices across different websites also empowers consumers to find the best deals.

• Europe is expected to grow at a CAGR of 5.9% from 2024 to 2030. European consumers are becoming more aware of the importance of cardiovascular health, with many seeking supplements to support heart function and reduce risk factors associated with heart disease. Taurine's potential benefits for cardiovascular health contribute to its growing popularity in the European market.

Taurine Supplements Market Segmentation

Grand View Research has segmented the global taurine supplements market on the basis of end use, application, form, distribution channel, and region:

Taurine Supplements End Use Outlook (Revenue, USD Million, 2018 - 2030)

• Men

• Women

• Infants

Taurine Supplements Application Outlook (Revenue, USD Million, 2018 - 2030)

• General Health and Wellness

• Energy & Weight Management

• Sports Nutrition

• Others

Taurine Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)

• Liquid

• Powder

• Gummies

• Capsules/Tablets

Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

• Online

• Offline

  • Hypermarkets & Supermarkets

  • Specialty stores

  • Pharmacies

  • Others

Taurine Supplements Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • UAE

List of Key Players in the Taurine Supplements Market

• NOW Foods

• Dr. Oscar

• Pure Encapsulations

• Life Extension

• Herbsmith

• Nutrition Strength

• Source Naturals Inc.

• ThorneVet

• AniForte

• VETRISCIENCE