The global surface water sports equipment market size is expected to reach USD 19,577.5 million by 2030, and is anticipated to grow at a CAGR of 5.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is undergoing significant transformation, fueled by the growing popularity of water sports, technological advancements, and a rising focus on health and wellness.
As more people turn to outdoor water sports activities for recreation and fitness, the demand for high-quality water sports gear is on the rise. This report explores the latest trends, key growth drivers, manufacturers' strategies, and emerging opportunities in this dynamic market. With the rise of adventure tourism, water sports such as kayaking, paddleboarding, and jet skiing are becoming major attractions. Many destinations are promoting eco-friendly water sports activities, further boosting the demand for related equipment.
Technological innovations are revolutionizing surface water sports equipment. Gear now features smart capabilities like GPS tracking, fitness monitoring, and advanced safety enhancements, including automatic inflators on life jackets, which appeal to tech-conscious consumers.
Water sports are valued not only for their recreational appeal but also for their health benefits. Activities like paddleboarding and kayaking provide excellent cardiovascular exercise, and the growing wellness trend is encouraging more people to invest in equipment that supports enjoyable fitness routines.
The market is poised for sustained growth, propelled by innovative product designs, impactful campaigns, strategic collaborations, and expanding distribution networks. Manufacturers and industry stakeholders have substantial opportunities to leverage shifting consumer trends and solidify their presence in the global surface water sports equipment market.
Leading brands are prioritizing research and development to meet market needs with innovative products. Companies such as Hobie and Naish are consistently launching new designs and materials to improve performance and enhance the user experience.
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Based on sports type, the board sports equipment segment possess a share of 52.5% in 2023. Many of these sports, including board sports, can be enjoyed in coastal areas, lakes, and rivers, making them widely accessible to a large number of enthusiasts. The growing availability of surf schools, rental shops, and accessible coastal locations has further fueled the growth of these activities.
Based on price range, premium priced segment is expected to witness a CAGR of 5.2% from 2024 to 2030.Premium priced equipment frequently integrates cutting-edge technological advancements, including upgraded materials such as carbon fiber and advanced composites, improved hydrodynamics, and smart features such as GPS tracking and performance analytics.
The sale of surface water sports equipment through online distribution channels is expected to witness a CAGR of 5.7% from 2024 to 2030. Many manufacturers are increasingly shifting to direct-to-consumer sales through their websites, bypassing traditional retail channels. This strategy enables them to offer lower prices and exclusive products, which in turn boosts online sales.
North America held a market share of 38.3% in 2023. The rising interest in these sports is fueling demand for related equipment. In North America, higher disposable incomes allow consumers to invest more in recreational activities and premium-quality gear.
Grand View Research has segmented the surface water sports equipment market report based on sports type, price range, and distribution channel:
Surface Water Sports Equipment by Sports Type Outlook (Revenue, USD Million, 2018 - 2030)
Paddle Sports Equipment
Ski Sports Equipment
Board Sports Equipment
Surface Water Sports Equipment Price Range Outlook (Revenue, USD Million, 2018 - 2030)
Mass
Premium
Surface Water Sports Equipment Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Online
Sporting Goods Retailers
Supermarkets & Hypermarkets
Exclusive Brand Outlets
Others
Surface Water Sports Equipment Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
France
Germany
Spain
Italy
Asia Pacific
China
Japan
India
Australia & New Zealand
South Korea
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players of Surface Water Sports Equipment Market
Belassi GmbH
Blue Sea Watersports
BomBoard LLC
Decathlon SA
Escalade Inc.
Imagine Nation Sports LLC
Johnson Outdoors Inc.
Kent Water Sports LLC
KJK Sports
Marine Products Corp.
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