Superfoods Market Size To Reach $244.1 Billion By 2030

Superfoods Market Growth & Trends

The global superfoods market size is anticipated to reach at USD 244.1 billion by 2030, registering to grow at a CAGR of 4.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing consumer inclination toward a healthy lifestyle, rising consumption of healthy foods, and increased popularity of nutritious diets are factors expected to propel the demand for superfoods over the forecast period.

Superfoods are termed as foods rich in nutrients such as antioxidants, fibers, minerals, and fatty acids. These products have more nutritional value as compared to regular foods and there is increased preference for them among customers in order to sustain a healthy lifestyle & diet and prevent health disorders. They also help reduce the risk of diabetes & cardiovascular diseases, increase metabolic rate, and are beneficial for weight loss.

A significant factor contributing to the growth of the market for superfoods is the rising number of health-conscious people across the globe. Consumers are ever more concerned about the ingredients they use & consume and are skeptical regarding the safety of processed ingredients & synthetic food additives. Superfoods improve health and offer wellness. Through many scientific research activities, it has been proven that superfoods are nutrient-dense, have antioxidant effects, have the capacity to prevent several diseases, help detoxify the body, and are the best food source for consumers who wish to maintain their weight at a constant level.

On the basis of type, fruits is expected to emerge as the largest segment over the forecast period owing to the high concentration of a group of antioxidant plant compounds and anthocyanins. Fruits have gained much prominence across retail stores worldwide. Moreover, companies are targeting numerous departmental stores and supermarkets to upsurge the shelf space for such products and to gain consumer attention.

On the basis of application, the superfoods market has been segmented into bakery & confectionery, snacks, beverages, and others. Bakery & confectionery is expected to remain the largest segment over the forecast period on account of product introduction and innovation in the existing and forthcoming products. For instance, producers are coming up with gluten-free confectionery and bakery superfoods such as brownies, pancakes, and cookies, which is expected to further boost the segment growth over the forecast period.

Geographically, North America is expected to account for a significant share in the market for superfoods over the forecast period. There is a growth in adoption of superfood ingredients in restaurants and rise in consumer awareness regarding their health benefits. Moreover, frequent product launches are among the major factors driving the growth of this regional market for superfoods. Distribution agreements, product innovations, and strong marketing strategies are key methods adopted by companies to expand their competitive position and visibility in the market.

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Superfoods Market Report Highlights

• The fruits segment dominated the market and accounted for a share of 28.7% in 2023. One of the primary factors for the growth is widespread consumer awareness about the health benefits of fruit consumption.

• Beverages dominated the superfoods market in 2023. The growth can be attributed to increasing consumer demand for functional beverages that offer nutritional benefits and keeps healthy.

• The offline segment dominated the market in 2023. The growth can be attributed to consumer preference for physically inspecting the products before purchasing to check the quality and freshness of the superfoods products.

• North America superfoods market dominated and accounted for a revenue share of 38.7% in 2023, owning increasing prevalence of chronic diseases and rising consumer awareness about health benefits of superfoods.

Superfoods Market Segmentation

Grand View Research has segmented global superfoods market report based on type, application, distribution channel and region:

Superfoods Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Fruits

• Vegetables

• Grains & Seeds

• Herbs & Roots

• Others

Superfoods Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Snacks

• Beverages

• Bakery & Confectionery

• Others

Superfoods Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Offline

• Online

Superfoods Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • China

  • India

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

  • UAE

List of Key Players of Superfoods Market

• Sunfood

• Nature Superfoods LLP

• OMG! Organic Meets Good

• Suncore Foods Inc.

• Superlife Co. Pte Ltd

• Raw Nutrition.

• Barlean’s

• ADUNA Ltd.

• The Green Labs LLC

• Del Monte Pacific Group