Superfoods Market Size, Share & Trends Analysis Report By Type (Fruits, Vegetables), By Application (Snacks, Beverages), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Superfoods Market Size & Trends

The global superfoods market size was valued at USD 182.15 billion in 2023 and is projected to grow at a CAGR of 4.0% from 2024 to 2030. This is owing to the rising number of health-conscious consumers, increasing preference for nutritious foods and rising disposable income. Superfoods, known for their nutrition and health benefits, have become a key ingredient in diets of health conscious consumers. Furthermore, the rising consumer demand for natural and herbal foods to maintaining good & healthy life is driving the superfoods market. Moreover, the increasing awareness among consumers about superfoods and health benefits is likely to propel the market growth.

The rising prevalence of chronic disease and growing number of health-conscious consumers are primary factors fueling the demand for superfoods. The changing lifestyle and adoption of unhealthy foods & beverages leads to chronic diseases such as cardiovascular diseases, obesity, osteoporosis and other chronic diseases. Consumers are increasingly seeking natural and plant-based products that are rich in vitamins, fiber, and help to maintain healthy life, which is contributing to the popularity of superfoods. Moreover, the rising shift towards veganism is accelerating the growth of superfoods. Every year, November 1^st is observed as World Vegan Day to raise awareness about benefits of living a vegan lifestyle.

In addition, the expanding middle class population, rise in shift towards urban area and increasing disposable income in emerging economies is boosting the superfoods market. The increasing investment in health and wellness sector is likely to influence the market dynamics. Rising consumer awareness about superfoods in developing countries mainly via social media is another factor contributing to the market growth.

Type Insights

The fruits segment dominated the market and accounted for a share of 28.7% in 2023. One of the primary factors for the growth is widespread consumer awareness about the health benefits of fruit consumption. Fruits such as blueberries, pomegranates, and avocados are a rich source of vitamins and fibers. These fruits are much popular for their antioxidants properties which helps to reduce the risk of chronic diseases and promote overall health benefits.

Grains & seeds are anticipated to witness the fastest CAGR during the forecast period, owing to their health benefits and rising consumer awareness. The rising demand for plant-based products with an increasing shift towards veganism is accelerating the growth of grain and seeds. Grain and seeds are rich source of protein, fiber, fatty-acids, vitamins and minerals, making them highly beneficial for health and alternative to nutritious diet options.

Application Insights

Beverages dominated the superfoods market in 2023. The growth can be attributed to increasing consumer demand for functional beverages that offer nutritional benefits and keeps healthy. One of the major factors contributing to the growth of beverages is health & wellness influencers endorsing beverages that promote specific health benefits. The busy lifestyle and rising health concern have led to a growing demand for products that offer quick and essential nutrients to body such as superfoods beverages including fruit juice, energy drinks that are rich in vitamins, minerals, antioxidants and other health benefits ingredients. Further, innovation in superfoods beverages and introduction of new superfoods in beverages category such as protein drinks, natural and herbal drinks is contributing to the growth of his segment.

The snacks segmentis expected to witness the fastest CAGR during the forecast period owing to rising focus on health & wellness and innovation in superfoods. The rising consumer demand for alternatives to sweet and baked foods that are major cause for diabetes and other health issues. Consumers are increasingly seeking superfoods products such as cookies, chocolates, cakes, snacks bars that are incorporated with superfoods including berries, chia seeds, almonds which are rich source of vitamins, fibers and proteins.

Distribution Channel Insights

The offline segment dominated the market in 2023. The growth can be attributed to consumer preference for physically inspecting the products before purchasing to check the quality and freshness of the superfoods products. The trust and credibility associated with retail stores encourages consumer to shop from these products as consumers feel more secure while purchasing superfoods from trusted retail stores and organic food markets. In addition, specialized stores such as supermarkets and hypermarkets allow for personalized customer service and offer expert advice such as nutritionists, health advisors and knowledgeable staffs to educate the consumer about benefits of consuming superfoods.

The online segment is anticipated to witness the fastest CAGR during the forecast period, owing to the growing trend of online shopping and availability of a wide variety of products. Online sales offer several benefits such as home delivery, convenience and product reviews which helps consumer to make purchase decision. For instance, there were 2.71 billion buyers buying from online platforms in 2024, an increase of 2.7% from previous years. Moreover, the fair and affordable prices offered by e-commerce platforms encourage people to shop online.

Regional Insights

North America superfoods market dominated and accounted for a revenue share of 38.7% in 2023, owning increasing prevalence of chronic diseases and rising consumer awareness about health benefits of superfoods. The rising demand for nutrition supplements and high purchasing power of customers have led to dominance of superfoods in the region.

U.S. Superfoods Market Trends

The U.S.superfoods market dominated the North America market in 2023. The dominance can be attributed to region’s high disposable income and dynamic food and beverages industry. Increasing consumer awareness is leading to increased demand for nutrients-based products such as superfoods.

Europe Superfoods Market Trends

Europe superfoods market held a significant market share in 2023 owing to rise in the incidence rate of healthcare disorders and increasing shift toward veganism. The rising prevalence of health issues such as obesity, diabetes and other health related diseases is driving the demand for nutrients-based superfoods which offer health benefits. Moreover, well-developed retail infrastructure in the region and adoption of superfoods products in countries such as Spain, Italy, France, Greece and other nations are contributing to the growth of superfoods in Europe.

The UK superfoods market accounted for the largest revenue share in 2023. The rising prevalence of health disorders such as cardiovascular diseases, obesity and diabetes has led to the adoption of nutria-based dietary.

Superfoods market in Germany is expected to witness the fastest CAGR during the forecast period, owing to rising health consciousness trend and high purchasing power among consumers. The increasing adoption of super foods such as chia seeds, almonds, berries into dietary which are rich source of fibers and minerals that maintains healthy life and prevents from health issues, is propelling the market growth.

Asia Pacific Superfoods Market Trends

The Asia pacific superfoods market is anticipated to witness CAGR of 4.7% during the forecast period, owing torapid urbanization, rising disposable income, and busier lifestyle accelerating demand for superfoods in the region. The rising consumer awareness and increasing adoption of nutrient based dietary plan is increasing the demand for superfoods.

The China superfoods market held a substantial market share in 2023, owing to rising health awareness and increasing disposable income. China has a rich tradition of functional foods including traditional foods and medicines to improve health benefits.

The superfoods market in India is expected to witness significant growth during the forecast period, due to rising disposable income and increasing awareness among people about health benefits of superfoods. The increasing per capita income among the population enables consumers to spend on health and health-oriented food products.

Key Superfoods Company Insights

Some of the key companies in the superfoods marketinclude Sunfood, Nature Superfoods LLP, Suncore Foods Inc., ADUNA Ltd. 

• Del Monte Pacific Group is a food and beverages manufacturing company headquartered in Singapore. It offers a wide range of food and beverages products including, canned foods, vegetables, ready to drink beverages and other food and beverages products. The company operates across Asia, Europe, the Middle East, Africa & America.

Recent Developments

• In May 2024, Laird Superfood announced the launch of a new plant-based protein creamer. The powder offers 12g of protein in every serving, blend into tea/coffee offering energy boost and nutrition derived from pumpkin seed, hemp, pea protein and Medium Chain Triglycerides (MCTs) from coconut and brand’s other blend.

• In June 2024, B.T.R. Nation announced the launch of superfood protein bar in partnership with Blue Bottle Coffee.

• In January 2023, WOW Life Science launched its new peanut butter with superfood. The brand introduced 2 new peanut butter variants, one with sattu/ roasted chana powder and one with super foods (sunflower, watermelon, pumpkin and chia).

• In November 2022, Conscious Food announced the expansion of its superfood portfolio by introducing superfood products for kids “Superfoods for Superheroes”. The organization aims to make parenting easier by offering products such as instant pre-mixes, for kids, with all the necessary nutrients.

• In November 2022, Supreem Pharma announced the launch of a healthy superfood brand, Supreem Super Foods in Pune and Mumbai. The organization aims to have its presence 2,000 plus stores in Pune and Mumbai.

Superfoods Market Report Scope

Global Superfoods Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the globalsuperfoods market report based on type, application, distribution channel and region:

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Fruits

  • Vegetables

  • Grains & Seeds

  • Herbs & Roots

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Snacks

  • Beverages

  • Bakery & Confectionery

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa

    • UAE