Sports Bra Market Size To Reach $11,496.6 Million By 2030

Sports Bra Market Growth & Trends

The global sports bra market size is expected to reach USD 11,496.6 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.1% from 2024 to 2030. The increasing number of women participating in sports, fitness routines, and other physical activities is a key driver of growth in the market. This trend is fueled by a broader movement towards healthier lifestyles and the global rise of fitness culture. The athleisure trend, where activewear is worn not only for exercise but also as casual, everyday attire, has significantly contributed to the demand for stylish and comfortable sports bras that can be worn both in and out of the gym.

As more women embrace active lifestyles, the need for supportive and appropriate activewear, such as sports bras, continues to grow. The market is also increasingly catering to a wider range of body types, with brands offering more size-inclusive options, which appeals to a broader audience and drives market growth. The market has benefited from the endorsements of celebrities and fitness influencers who promote various brands and products on social media platforms. This visibility has significantly boosted consumer interest and sales.

Innovations in fabric technology, including moisture-wicking materials, seamless designs, and improved compression, have enhanced the comfort and functionality of sports bras. These technological advancements attract consumers who prioritize performance and comfort in their activewear. The growing emphasis on size inclusivity has expanded the market, as brands offering a wide range of sizes to cater to diverse body types are seeing increased demand. This inclusivity appeals to consumers seeking both comfort and support.

Finally, the influence of celebrities and fitness influencers on social media has significantly elevated the popularity of certain sports bra brands. Endorsements from well-known figures help boost brand visibility and appeal, particularly among younger consumers.

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Sports Bra Market Report Highlights

• The unpadded sports bra segment will possess a share of 64.86% in 2023. Unpadded sports bras are preferred for their simplicity, breathability, and ability to offer sufficient support without the extra bulk of padding. This makes them a popular choice for both everyday wear and a variety of fitness activities.

• The sales of sports bras through the offline segment accounted for a revenue share of 74.57% in 2023. Established brick-and-mortar stores are often known for their reliability, quality, and customer service. Consumers tend to feel more confident purchasing from a reputable physical store, particularly when buying products like sports bras that require a precise fit.

• Asia Pacific held a market share of 34.89% in 2023. The adoption of Western lifestyles in countries such as China, India, Japan, and South Korea has resulted in a shift in fashion and fitness habits. Women in these regions are increasingly incorporating activewear, including sports bras, into their everyday wardrobes, reflecting the global athleisure trend. In response, brands are tailoring their offerings to meet the cultural preferences and body types of women in the Asia Pacific region by providing customized fits, modest designs, and inclusive sizing options.

Sports Bra Market Segmentation

Grand View Research has segmented the global sports bra market based on padding, distribution channel, and region:

Sports Bra Padding Outlook (Revenue, USD Million, 2018 - 2030)

• Padded

• Unpadded

Sports Bra Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Sports Bra Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • France

  • Germany

  • Spain

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in Sports Bra Market

• Adidas AG

• Berkshire Hathaway

• Calvin Klein

• Giorgio Armani S.p.A.

• Hanesbrands Inc.

• Hugo Boss AG

• Jockey International, Inc.

• Mack Weldon

• Nike, Inc.

• Puma SE