Sports Bra Market Size, Share & Trends Analysis Report By Padding (Padded, Unpadded), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Sports Bra Market Size & Trends

The global sports bra market size was estimated at USD 7.79 billion in 2023 and is projected to grow at a CAGR of 6.1% from 2024 to 2030. The growing number of women participating in sports, fitness routines, and other physical activities is a primary driver of the market growth. This increase is fueled by a broader trend towards healthier lifestyles and the rise of fitness culture worldwide. The athleisure trend, where activewear is preferred not just for exercise but as casual, everyday clothing, has significantly contributed to the demand for stylish and comfortable sports bras that can be worn both in and out of the gym.

The rising number of women engaging in sports, fitness routines, and other physical activities is a primary growth driver for the market growth. As more women adopt active lifestyles, the demand for appropriate, supportive activewear like sports bras continues to rise.  The market is increasingly catering to a wider range of body types, with brands offering more size-inclusive options. This inclusivity is driving market growth as it appeals to a broader audience.

The market has benefited from endorsements by celebrities and fitness influencers, who promote various brands and products on social media platforms. This visibility has helped boost consumer interest and sales. Innovations in fabric technology, such as moisture-wicking materials, seamless designs, and improved compression, have enhanced the comfort and functionality of sports bras. These technological improvements attract consumers who prioritize performance and comfort in their activewear.

The growing focus on size-inclusivity has opened up the market to a broader audience. Brands that offer a wide range of sizes, catering to diverse body types, are seeing increased demand as consumers seek products that provide both comfort and support. The influence of celebrities and fitness influencers on social media platforms has played a significant role in driving the popularity of certain sports bra brands. Endorsements from well-known figures help boost brand visibility and appeal, particularly among younger consumers.

Sustainability is becoming a key focus in the market. Consumers are increasingly interested in eco-friendly products made from sustainable materials and produced using environmentally conscious methods. Brands that emphasize sustainability in their products and practices are gaining favor among consumers.

Moreover, there is a growing demand for customized sports bras that cater to individual needs, such as custom-fit options or bras designed for specific activities or body types. Personalization is becoming a trend as consumers seek products that offer a perfect fit and meet their unique requirements.

Continuous innovation in design, materials, and functionality presents opportunities for brands to differentiate themselves in a competitive market. Introducing new features, such as enhanced support for high-impact activities or advanced moisture control, can attract a loyal customer base.

Padding Insights

The unpadded sports bra segment accounted for 64.86% of global revenue in 2023, holding the majority share in the sports bra market. This dominance can be attributed to the preference among many consumers for a natural fit and lightweight comfort, particularly during low-to medium-impact activities. Unpadded sports bras are favored for their simplicity, breathability, and ability to provide adequate support without the added bulk of padding, making them a popular choice for everyday wear and various fitness routines.

The padded sports bra segment is anticipated to grow at a CAGR of 6.3% from 2024 to 2030. Padded sports bras offer additional support and cushioning, making them ideal for high-impact activities like running, aerobics, or intense workouts. The extra padding helps reduce breast movement, providing greater comfort and minimizing discomfort during exercise. Padded sports bras are often preferred for their ability to enhance shape and contour, giving a more flattering appearance under clothing. This feature appeals to women who seek both functionality and aesthetics in their activewear.

Distribution Channel Insights

The sales of sports bras through offline distribution channel accounted for a revenue share of 74.57% in 2023. Many consumers prefer to purchase sports bras in physical stores where they can try them on to ensure the right fit, comfort, and support. Since the fit of a sports bra is crucial for effective performance, in-person shopping allows customers to make more informed decisions. Established brick-and-mortar stores often have a reputation for reliability, quality, and customer service. Consumers may feel more confident buying from a trusted physical store, especially when purchasing a product that requires a good fit, such as a sports bra. 

The sales of sports bras through online distribution channel is expected to grow at a CAGR of 6.9% from 2024 to 2030. Online platforms typically offer a broader range of sports bras than physical stores, including different brands, sizes, styles, and colors. This extensive selection allows consumers to find exactly what they need, which may not be available in local stores. The expansion of e-commerce platforms, including major retailers like Amazon, specialty sportswear sites, and direct-to-consumer brands, is making it easier for consumers to find and purchase sports bras online. These platforms often offer user-friendly interfaces, detailed product descriptions, and customer reviews that enhance the shopping experience.

Regional Insights

The sports bra market in North America captured a revenue share of over 24.79% in the market. The athleisure trend, which involves wearing sportswear as everyday casual clothing, is particularly strong in North America. Sports bras, which are often worn as standalone tops or layered under casual wear, have become a staple in the wardrobes of many consumers, contributing to the market's growth. There is significant potential for growth in niche segments, such as sports bras designed for specific sports, maternity sports bras, and post-surgery recovery bras. Brands that target these specialized markets can capture a loyal customer base.

U.S. Sports Bra Market Trends

The sports bra market in the U.S. is projected to grow at a significant CAGR from 2024 to 2030.The influence of celebrities, fitness influencers, and social media marketing has significantly impacted consumer purchasing decisions. High-profile endorsements and social media campaigns have boosted brand visibility and driven demand for specific sports bra styles and brands.

Europe Sports Bra Market Trends

The sports bra market in Europe is expected to grow at a CAGR of 6.6% from 2024 to 2030. There is a growing demand for eco-friendly sports bras made from sustainable materials and produced using environmentally conscious methods. Brands that prioritize sustainability are gaining favor among consumers who are increasingly concerned about the environmental impact of their purchases across Europe. The European market is highly competitive, with numerous brands vying for market share. Differentiation through innovation, quality, and brand loyalty is crucial to staying ahead. 

Asia Pacific Sports Bra Market Trends

The sports bra market in Asia Pacific is expected to witness a CAGR of 6.2% from 2024 to 2030. The adoption of Western lifestyles, particularly in countries like China, India, Japan, and South Korea, has led to a shift in fashion and fitness habits. Women in these regions are increasingly embracing activewear, including sports bras, not just for exercise but also as part of their everyday wardrobe, mirroring the global athleisure trend. Brands are increasingly catering to the cultural preferences and body types of women in the Asia Pacific by offering customized fits, modest designs, and inclusive sizing options. For instance, some brands focus on providing sports bras with higher coverage or adjustable features to appeal to the modesty preferences in certain markets.

Key Sports Bra Company Insights

The market for sports bra is characterized by a diverse range of companies, spanning from small local providers to large multinational firms, each employing various strategies to gain a competitive edge and capture market share. To stay ahead in this competitive landscape, companies are diversifying their product offerings to cater to a broad spectrum of customer needs.

This diversification includes expanding size ranges to be more inclusive, offering sports bras tailored to specific activities or body types, and incorporating advanced materials and technology for enhanced comfort and performance. In addition, many companies are focusing on sustainability by using eco-friendly materials and ethical manufacturing practices, appealing to environmentally conscious consumers.

Recent Developments

• In April 2024, Adidas unveiled the TECHFIT CONTROL BRA in partnership with Rheon Labs, addressing a significant challenge faced by many female athletes: breast pain, which affects 72% of women while running. This innovative sports bra incorporates RHEON, a groundbreaking reactive super polymer that adapts to provide essential support during intense physical activities, enhancing both performance and comfort for its wearers.

• In August 2023, Under Armour introduced its latest breakthrough: the HeatGear Armour High Sports Bra, specifically designed for female athletes and offering exceptional support during rigorous workouts. Sports bras are an essential asset for women looking to achieve optimal performance while prioritizing comfort.

Sports Bra Market Report Scope

Global Sports Bra Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global sports bra market report based on padding, distribution channel, and region:

• Padding Outlook (Revenue, USD Million, 2018 - 2030)

  • Padded

  • Unpadded

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa