The global spiritual wellness apps market size is expected to reach USD 4.84 billion by 2030, registering a CAGR of 14.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Apps such as yoga training, meditation management, and spiritual wellness are beneficial in maintaining an individual's overall mental and emotional health, promoting a better lifestyle, and reducing stress. Growing awareness among people regarding the importance of meditation and yoga and its benefits boosts the demand for these apps. For instance, in February 2024, Mindvalley, Inc., a personal growth platform, launched an immersive meditation and personal development app on Apple's spatial computing headset Vision Pro. Users can experience immersive meditations in natural environments such as deserts, forests, and mountains.
Technological advancements, the integration of artificial intelligence (AI) in apps, and the rise in the launch of meditation and mindfulness apps drive market growth. For instance, in March 2024, Gwyneth Paltrow, an American actress, businesswoman, and the founder of Goop, launched Moments Of Space, an AI-powered meditation app. This application leads users through a gentle meditation approach that can be easily integrated into a busy lifestyle.
The Mobile Economy 2023 report published by GSMA reported that smartphone adoption stood at around 76% in 2022 and is expected to increase to 92% by 2030. Thus, smartphone adoption is expected to drive market growth over the forecast period. Moreover, the growing adoption of 5G technology globally fuels market growth. For instance, according to the Mobile Economy 2023 report published by GSMA, by the end of 2030, the penetration of 5G is estimated to be 54% globally. Thus, such factors drive market growth.
Some of the key players in the market are Headspace Inc., Sattva, Insight Network Inc., Breethe, Simple Habit, Muse, Mindbliss Inc., Enso Meditation, Flowtime, and Calm. Players are adopting key strategic initiatives to expand their business footprint and grow their clientele. For instance, in March 2024, Headspace Inc., a digital mental health company, introduced Headspace XR. This mindfulness app employs mixed and virtual reality to aid users in strengthening their mind-body connection through breathwork and movement.
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Based on platform, the Android segment dominated the spiritual wellness apps market in 2023 owing to high adoption of android devices among customers.
Based on device, the smartphone segment dominated the spiritual wellness apps market in 2023 owing to increasing smartphone penetration globally and the presence of strong internet connection.
Based on subscription, the paid (In App Purchase) segment dominated the spiritual wellness apps market in 2023. Additional features over free apps such as yoga, meditation, and spiritual videos drive this segment’s growth.
Based on type, the meditation and mindfulness apps segment dominated the spiritual wellness apps market in 2023, owing to growing awareness regarding mental health and meditation practices and their benefits.
North America dominated the global market due to the presence of a large number of major market players, government initiatives and the launch of diverse range of meditation and yoga training apps.
Grand View Research has segmented the global spiritual wellness apps market based on platform, device, subscription, type, and region:
Spiritual Wellness Apps Platform Outlook (Revenue USD Million, 2018 - 2030)
Android
iOS
Web Based
Spiritual Wellness Apps Device Outlook (Revenue USD Million, 2018 - 2030)
Smartphones
Tablets
Wearable Devices
Spiritual Wellness Apps Subscription Outlook (Revenue USD Million, 2018 - 2030)
Paid (In App Purchase)
Free
Spiritual Wellness Apps Type Outlook (Revenue USD Million, 2018 - 2030)
Meditation and Mindfulness Apps
Yoga and Movement-Based Spirituality Apps
Affirmation and Positivity Apps
Religious and Faith-Based Apps
Energy Healing and Chakra Apps
Spiritual Wellness Apps Regional Outlook Revenue USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
Spain
Italy
France
Denmark
Norway
Sweden
Asia Pacific
Japan
China
India
Australia
Thailand
South Korea
Latin America
Brazil
Argentina
MEA
South Africa
Saudi Arabia
UAE
Kuwait
List of key players in the Spiritual Wellness Apps Market
Headspace Inc.
Sattva
Insight Network Inc.
Breethe
Simple Habit
Muse
Mindbliss Inc.
Enso Meditation.
Flowtime
Calm
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