Spiritual Wellness Apps Market Size, Share & Trends Analysis Report By Platform (Android, iOS), By Device (Smartphones, Tablets) By Subscription [Paid (In App Purchase), Free], By Type, By Region, And Segment Forecasts, 2024 - 2030

Spiritual Wellness Apps Market Trends

The global spiritual wellness apps market size was estimated at USD 1.91 billion in 2023 and is projected to grow at a CAGR of 14.4% from 2024 to 2030. Factors such as the rising number of people suffering from depression, anxiety, and stress, rising awareness regarding mental health, increasing use of tablets and smartphones, and favorable government initiatives that promote meditation and yoga drive market growth. For instance, in June 2024, YogaRenew, an online yoga school, launched its digital app with an extensive library of online yoga workshops, classes, series, and dharma talks.  

Government initiatives and rapid digitalization promoting meditation and yoga positively impact the market growth. For instance, in May 2024, with a new policy, the UK government anticipates liberating approximately 5,000 court days across England and Wales. This policy mandates that individuals in claims valued at or below USD 13,214.1 engage in a compulsory one-hour mediation session. The Small Claims Mediation Service by the HM Courts & Tribunals Service (HMCTS) offers this session free of cost.

Moreover, rising scientific research has supported the health benefits of practicing yoga. This research has led to endorsements from healthcare professionals, which has created potential growth opportunities for the market. According to an article published by NCBI in January 2020, the survey conducted in the UK found that 86.2% of participants reported that yoga had improved their mental health, 88% their physical health, 91.6% their flexibility, and 87.1% their strength. In addition, 69.3% of yoga practitioners reported that yoga assisted them in making lifestyle changes, and 57.4% of individuals reported that they had slept better since practicing yoga.

Moreover, the rise in the launches of affirmation and positivity apps and the government's collaboration with market players to enhance individuals' mental well-being fuel the market growth. For instance, in August 2024, Love Expands introduced a Self-Care Super App that features a gratitude journal, positive affirmations, inspirational quotes, and soundscapes. This app aims to enhance sleep, wellness, and motivation for a happier life. It transforms digital mental health care by offering all the necessary features to enhance positivity and mental well-being.

Furthermore, virtual app vendors focus on launching innovative solutions and extending their geographical reach through different strategies such as partnerships, product launches, collaborations, and approvals. They offer free premium access to users and support in maintaining their mental health at home.

Market Concentration & Characteristics

The spiritual wellness apps market has been characterized by a high degree of innovation due to integrating artificial intelligence (AI) in spiritual solutions and the rise in app launches. For instance, in December 2023, Maureen J. St Germain, author and spiritual teacher at St. Germain Mystery School, introduced Illuminate. This meditation app marks a significant leap in spiritual apps, providing an immersive and unique experience for users seeking spiritual exploration and growth.

The spiritual wellness apps market is characterized by a medium level of merger and acquisition (M&A) activity. The market players undertake mergers & acquisitions to expand their product portfolio, further contributing to industry growth. For instance, in March 2023, Labayh, a Saudi Arabia-based health tech startup, acquired Nafas, a UAE-based meditation app to enhance psychological well-being in Arab countries.

The Federal Trade Commission (FTC) Act enforces consumer protection laws and monitors unfair or deceptive practices. If apps collect personal information, they must provide clear and accurate privacy policies. In the U.S., there is no federal law equivalent to the General Data Protection Regulation (GDPR), but several states have enacted their privacy laws. For example, in 2018, California introduced the California Consumer Privacy Act, giving consumers more control over the personal information businesses collect about them. Other states, such as Virginia, Colorado, and Connecticut, have similar privacy laws based on user location and data collection practices.

Several market players are expanding their business by introducing new spiritual wellness solutions to strengthen their market position and expand their product portfolio. For instance, in June 2024, Churchome, a U.S.- based company, launched the Churchome app to help individuals identify where they are on their spiritual journey and curate content to improve their spiritual growth.

Platform Insights

By platform, the android segment dominated the spiritual wellness apps market in 2023 with a revenue share of 48.1%. Factors such as the rapidly increasing number of Android users and the growing adoption of smartphones globally are anticipated to fuel segment growth. Furthermore, there are growing downloads of meditation and yoga apps on Android phones to stay active and relieve stress and anxiety. For instance, according to data published by BankMyCell.com in March 2024, approximately 3.9 billion expected active Android smartphone users are spread across 190 countries worldwide.

However, the iOS-segment is expected to grow at fastest CAGR over the forecast period. The growing adoption of iOS-based Apple devices among customers is attributed to the segment's growth. For instance, according to data published by Backlinko in April 2024, approximately 1.3 billion expected active iPhones users are spread across the globe. iOS is a mobile operating system developed by Apple Inc. for its devices, and its high adoption rate boosts segment growth.

Device Insights

By device, the smartphones segment dominated the spiritual wellness apps market in 2023 and accounted for the largest revenue share of 57.2%. Smartphones have evolved from communication and entertainment devices to devices that can monitor health and fitness. With the widespread use of smartphones and the ready availability of advanced technology, innovators are investing in opportunities to provide various mindfulness and yoga apps. For instance, according to data published by Exploding Topics in June 202, approximately 276.14 million individuals in the U.S. own a smartphone.

The wearable devices segment in the spiritual wellness apps market is anticipated to witness the fastest CAGR over the forecast period. Technological advancements, growing investments, and the rise in the launch of new products fuel the market growth. For instance, in August 2022, Muse, a U.S.-based meditation app provider, raised funding of USD 9.5 million in a Series C round led by Sonny Vu’s Alabaster, BDC Capital, and Export Development Canada.

Subscription Insights

By subscription, the paid (In-App Purchase) segment dominated the spiritual wellness apps market in 2023 with a revenue share of 63.1%, owing to the growth in disposable incomes and the rising working population suffering from stress and depression, which increased demand for spiritual wellness apps. For example, the Muse app offered by Muse collects real-time data on brain and body signals through sensors embedded in headbands and converts it into peaceful weather sounds. Thus, such factors fuel market growth.

The free segment in the spiritual wellness apps market is anticipated to register the fastest growth rate over the forecast period. These applications attract a broad audience, particularly in developing regions, as they provide key functionalities without any initial payment. Moreover, the rising adoption of smartphones and the expansion of internet access enable individuals across various demographics to explore wellness applications for free, contributing to the segment's growth. For example, Neuphony, a brain training app, is available free of cost. It is an app for free meditations and cognitive insights such as calm, focus, and mood, with neurofeedback for brain training.

Type Insights

By type, the meditation and mindfulness apps dominated the spiritual wellness apps market with a revenue share of 42.3% in 2023. The rising prevalence of mental health disorders such as depression and anxiety and growing healthcare expenditures fuel the demand for meditation and mindfulness apps across the globe. For instance, according to data published by Kaiser Family Foundation (KFF) in February 2023, over 30% of adults reported symptoms of anxiety and depression in the U.S. Similarly, in March 2023, according to the World Health Organization (WHO), approximately 280 million individuals globally suffered from depression.

The yoga and movement-based spirituality apps segment in the spiritual wellness apps market is anticipated to register the fastest growth rate over the forecast period. Factors such as growing consumer awareness of health and wellness, the popularity of online yoga platforms, and the rise in adoption of various strategies by market players and public organizations fuel the market growth. Yoga offers diverse benefits beyond physical fitness, such as improved flexibility, stress reduction, emotional well-being, and mental clarity. For instance, in June 2021, the World Health Organization (WHO) collaborated with the Government of India and launched mYoga, a yoga app to help people stay healthy and active. It contains audio and video files to teach and accompany yoga practice.

Regional Insights

North America dominated the spiritual wellness apps market in 2023 and accounted for the largest revenue share of 44.3%, owing to rising mobile usage, growing 5G networks, increasing healthcare expenditures, and growing government initiatives and funding driving the regional market growth. Increasing awareness regarding yoga and its benefits boosts market growth in this region.

U.S. Spiritual Wellness Apps Market Trends

The spiritual wellness apps market in the U.S. held the largest share in 2023. Market growth is fueled by factors such as innovative software development, the presence of multiple market players, and the rise in funding. For instance, in March 2023, Mitgo, a tech company, announced investing in the meditation, mindfulness, and sleep quality mobile app, Practico.

Europe Spiritual Wellness Apps Market Trends

Europe spiritual wellness apps market is anticipated to register a significant growth rate during the forecast period. Factors such as developments in coverage networks, rising smartphone adoption, and increasing internet and social media penetration fuel market growth in this region. For instance, in November 2021, The Jesuits of French-speaking Western Europe introduced Prie en Chemin (Pray as you go) to experience and discover spiritual exercises.

Germany spiritual wellness apps market is anticipated to register a significant growth rate during the forecast period Technological advancements, such as the widespread adoption of smartphones and the availability of high-speed internet, have made spiritual apps more accessible. They allow users to engage with content anywhere and at any time, which boosts market growth.

Spiritual wellness apps market in UK anticipated to register a considerable growth rate during the forecast period. Technological advancements, development in the healthcare IT industry, and the rise in the adoption of various strategies by market players fuel the market's growth. For instance, in December 2023, Bear Grylls, a British adventurer and writer, partnered with Neil Smith, a former TV producer and mental health expert, to launch Mettle, a meditation app for men.

Asia Pacific Spiritual Wellness Apps Market Trends

Asia Pacific spiritual wellness apps market is anticipated to register fastest growth over the forecast period. The widespread adoption of smartphones and improved Internet connectivity have made spiritual wellness apps more accessible to a broader audience. For example, in 2023, 5G subscriptions in the Asia Pacific region stood at 61 million, making up more than 20% of all mobile subscriptions in Australia, Singapore, Malaysia, and Thailand.

Australia spiritual wellness apps market is anticipated to register a considerable growth rate during the forecast period. The "Spirituality and Wellness in Australia" project investigates Australians' growing interest in and association with spirituality. Research funded by the Australian Research Council on the "Worldviews of Australia's Generation Z" shows that approximately a quarter of Australian teenagers consider themselves 'spiritual but not religious,' while 8% identify as 'spiritual and religious.' Thus, such factors boost the demand for spiritual wellness apps.

Spiritual wellness apps market in Latin America is witnessing considerable growth. The rapid increase in smartphone penetration and internet connectivity across Latin America has made digital content more accessible. This provides a convenient platform for individuals seeking spiritual guidance and mental well-being, which drives the market's growth.

Brazil spiritual wellness apps market is anticipated to register a considerable growth rate during the forecast period. The availability of numerous prayer and meditation apps in the country boosts market growth. For example, Aquarius is an app that provides series and documentaries about meditation, yoga, sustainability, and spirituality.

Middle East And Africa Spiritual Wellness Apps Market Trends

The Middle East and Africa region are experiencing a lucrative growth rate in spiritual wellness apps market. With the widespread adoption of mobile technology, there is a rising trend toward applications offering easy access to spiritual guidance. A growing focus on mental health and wellness, propelled by various social and economic pressures in the region, has boosted the demand for apps focusing on mindfulness, meditation, and emotional resilience.

UAE spiritual wellness apps market is anticipated to register a fastest growth rate during the forecast period. Market players are adopting various strategies, such as geographical expansion, partnerships, and collaborations, fueling market growth. For instance, in September 2020, Mindhouse, an Indian meditation-based mental wellness startup, entered the UAE market to provide access to the app.

Key Spiritual Wellness Apps Company Insights

Key participants in the spiritual wellness apps market are focusing on developing innovative business growth strategies in the form of, mergers & acquisitions, partnerships & collaborations, product portfolio expansions, and business footprint expansions.

Recent Developments

• In March 2023, Zoga Wellness, a health and wellness solutions provider, introduced Zoga, a yoga and meditation app. It provides guided meditation and features an Asana library with real-time AI-based posture correction feedback.

Spiritual Wellness Apps Market Report Scope

Global Spiritual Wellness Apps Market Report Segmentation

This report forecasts revenue growth at global, regional, and country level and provides an analysis on industry trends in each of the sub segments from 2018 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the spiritual wellness apps market report on the basis of type, platform, device, subscription, and region:

• Platform Outlook (Revenue USD Million, 2018 - 2030)

  • Android

  • iOS

  • Web Based

• Device Outlook (Revenue USD Million, 2018 - 2030)

  • Smartphones

  • Tablets

  • Wearable Devices

• Subscription Outlook (Revenue USD Million, 2018 - 2030)

  • Paid (In App Purchase)

  • Free

• Type Outlook (Revenue USD Million, 2018 - 2030)

  • Meditation and Mindfulness Apps

  • Yoga and Movement-Based Spirituality Apps

  • Affirmation and Positivity Apps

  • Religious and Faith-Based Apps

  • Energy Healing and Chakra Apps

• Regional Outlook Revenue USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • Spain

    • Italy

    • France

    • Denmark

    • Norway

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait