Shaving Foam Market Size To Reach $743.0 Million By 2030

Shaving Foam Market Growth & Trends

The global shaving foam market size is expected to reach USD 743.0 million by 2030, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 4.5% from 2024 to 2030. Rising consumer spending on men’s grooming products is anticipated to propel the growth. The product features such as reduced friction of the razor blade, ease of application, and additional nourishment and lubrication during shaving are anticipated to drive the product demand.

Increasing spending power of consumers from developing countries such as China and India is projected to positively influence the demand for personal care products including shaving foam. High penetration of leading brands such as Nivea and Gillette in Asia Pacific is expected to drive the market for shaving foam. Growing demand of organic shaving products due to reduced side effects is also anticipated to attract customers. Manufacturers concentrate on new product development to produce skin and environment friendly shaving foam products.

Introduction of new organic products for nourishing, rejuvenating, and hydrating the skin is anticipated to drive the product demand. The product eliminates concerns such as dryness and rashes after shaving, which in turn is projected to bode well for product demand. High demand for cosmetic products is expected to drive the Europe market in the forthcoming years. Moreover, the rise in the sales observed in the men’s grooming products is expected to further fuel the regional product demand.

Growing demand for shaving foam products in developing countries due to the impact of leading players such as Procter & Gamble Company and Biersedorf AG is anticipated to fuel the market growth. Rise product launches and mergers and acquisitions among other business strategies is anticipated to create avenues for the market in near future. The market is characterized by a few initiatives, such as, innovations, marketing advertisements and development endeavors by key players. For instance, In May 2019, Schick and Wilkinson razor brands of Procter and Gamble acquired the Harry’s Inc. - a manufacturer of razors, shaving creams, and body wash.

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Shaving Foam Market Report Highlights

• Conventional products dominated the market and accounted for a share of 77.4% in 2023, driven by rising consumer preference. 

• Offline segment accounted for the largest market revenue share of 86.7% in 2023. Store-based retailers have designed specific store layouts keeping the shopping needs of the male consumers. 

• Europe shaving foam market dominated the global shaving foam market with a share of 33.6% in 2023 due to variety of consumer tastes and long-standing grooming customs.

Shaving Foam Market Segmentation

Grand View Research has segmented the global shaving foam market on the basis of product, distribution channel and region:

Shaving Foam Product Outlook (Revenue, USD Million, 2018 - 2030)

• Organic

• Conventional

Shaving Foam Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

Shaving Foam Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players of Shaving Foam Market

• Procter & Gamble Co.

• Beiersdorf AG

• L’Oréal Groupe

• Mary Kay Inc.

• BULLDOG (Edgewell Personal Care)

• Flamingo (Harry’s Inc.)

• Bombay Shaving Company

• DORCO CO, LTD.

• Vi-john Group