Shaving Foam Market Size, Share & Trends Analysis Report By Product (Organic, Conventional), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Shaving Foam Market Size & Trends

The global shaving foam market size was valued at USD 547.5 million in 2023 and is projected to grow at a CAGR of 4.5% from 2024 to 2030. The increasing awareness about personal grooming, rising level of disposable income, and continuous changing lifestyle of people is driving demand for shaving foam market. Shaving foam, as well as gel or soap, is used to the hair to make it softer and to help protect the skin from irritation and razor burn.

The global shaving foam market is experiencing significant growth, driven by a combination of factors. Firstly, the increasing awareness regarding personal hygiene and grooming among men is leading to a surge in demand for grooming products such as shaving foam. As a result, manufacturers are introducing new and innovative products to cater to this growing demand, with a focus on providing unique fragrances, moisturizing agents, and other skincare benefits. This trend is expected to continue, driven by the growing consciousness among men regarding the importance of personal care and grooming.

Another key driver of the shaving foam market is the ease of application and use. Shaving foam is known for its instant application, airy texture, and easy removal, making it a popular choice among consumers. Moroever, the incorporation of new ingredients such as black carbon and cocoa butter provides a comfortable shaving experience, further driving demand. The increasing number of luxury salons and small-sized barbershops is also driving sales of grooming products, including shaving foam.

The market is expected to continue to grow, driven by technological advancements and new product launches. Manufacturers are focused on developing products that are safe on the skin and contain natural organic compounds that have undergone testing and proven to be harmless. The use of digital media advertising, celebrity endorsements, and social media influencer marketing are also expected to increase the growth rate of the shaving foam market. Furthermore, the growing disposable income of people and changing lifestyles are driving the demand for shaving foam products, making it an attractive opportunity for manufacturers to capitalize on.

Product Insights

Conventional products dominated the market and accounted for a share of 77.4% in 2023, driven by rising consumer preference. Moreover, the rising preference for quick and comfortable shaving products, especially among the working-class population is anticipated to fuel the demand for shaving foam. High penetration of leading brands such as Nivea and Gillette is anticipated to contribute to the segment growth.

Organic products is expected to register the fastest CAGR of 6.0% during the forecast period. Rising consumer awareness regarding the side effects of shaving foams containing harmful chemicals is expected to drive the segment growth. In addition, organic products help hydrate and rejuvenate the skin, thereby attracting a large number of consumers.

Distribution Channel Insights

Offline segment accounted for the largest market revenue share of 86.7% in 2023. Store-based retailers have designed specific store layouts keeping the shopping needs of the male consumers. Availability of a wide range of products under one roof and easy customer assistance while shopping is some of the factors driving the segment growth. The introduction of customer loyalty programs and discounts are anticipated to further drive the growth of the segment.

Online segment is projected to grow at the fastest CAGR of 7.1% over the forecast period. The rising number of online distribution channels that offer a wide range of shaving foam products is expected to drive the growth of the segment. Doorstep delivery services and availability of discounts and offers are expected to further propel the segment growth. Increasing penetration of smartphones, the internet, and the popularity of online shopping among millennials are other significant factors driving the growth of the segment.

Regional Insights

Europe shaving foam market dominated the global shaving foam market with a share of 33.6% in 2023 due to variety of consumer tastes and long-standing grooming customs. Countries in the region have different levels of market penetration, with Western European countries usually ahead in terms of adoption of shaving foam products. In addition, the focus on sustainability and eco-awareness in Europe has caused a rise in natural and organic shaving foam choices, mirroring changing consumer values and preferences.

UK Shaving Foam Market Trends

UK shaving foam market held a substantial share of the Europe shaving foam market market in 2023. Consumers in this region are increasingly aware of the ingredients in their personal care products, causing a higher need for items that do not contain harsh chemicals and additives. This development has led numerous brands to offer natural and environment-friendly choices to meet the needs of this expanding consumer group.

North America Shaving Foam Market Trends

North America market was identified as a lucrative region in 2023. In North America, where it commonly holds a large market share, a robust grooming culture, high levels of disposable income, and a preference for convenience influence its dominance. In addition, market growth in this area is boosted by technological progress and an emphasis on developing innovative products.

U.S. shaving foam market is expected to grow rapidly in the coming years due to a growing number of men prioritize personal appearance and invest in grooming products. Rising disposable income allow consumers to spend more on personal care items, including shaving products. Factors such as brand loyalty and marketing strategies by established shaving foam companies can also influence market growth.

Asia Pacific Shaving Foam Market Trends

Asia Pacific market is anticipated to witness significant growth in the shaving foam market due to increasing urbanization, evolving lifestyles, and rising levels of disposable income. The expansion of online shopping platforms and internet advertising tactics has made it easier for businesses to reach markets and connect with customers, driving growth in the area.

The shaving foam market in India is experiencing rapid growth driven by increased awareness of personal grooming, rising disposable incomes, and the proliferation of e-commerce. Urbanization and a younger demographic embracing grooming as a lifestyle staple have fueled demand for effective and convenient products. Innovative formulations and targeted marketing strategies have also contributed to the market’s expansion.

Key Shaving Foam Company Insights

Some key companies in shaving foam market include Procter & Gamble Co.; Beiersdorf AG; L’Oréal Groupe; Mary Kay Inc.; and others. Prominent organizations dominate the market through diverse product offerings, innovative formulations, and strong brand recognition, utilizing segmentation by product type, channel, and region to execute targeted marketing strategies.

• Bombay Shaving Company is an online-focused brand offering a comprehensive range of men’s grooming products, including beard care, shaving essentials, and personal care items, such as shaving foam, after-shave lotion, razors, fragrances, skincare, and hair care products.

• Vi-john Group is a manufacturer of personal care, skin care, and cosmetic products, offering a diverse range of items including shaving cream, toothpaste, after-shave lotion, hair removal cream, perfumes, and other herbal and cosmetic products for personal grooming.

Recent Developments

• In March 2024, Gillette, unveiled a new collaboration with the National Basketball Youth Mentorship Program (NBYMP). The collaboration focused on aiding young boys in Canada to develop into their fullest potential by increasing exposure to positive mentors and promoting the self-esteem boost that comes with playing basketball.

• In May 2023, Beiersdorf’s Leipzig-Seehausen facility produced beauty items, including NIVEA and Hidrofugal deodorants, hair sprays, and shaving foams, specifically for the European market.

Shaving Foam Market Report Scope

Global Shaving Foam Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global shaving foam market report based on product, distribution channel and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Organic

  • Conventional

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa