Self-defense Products Market To Reach $4.42 Billion By 2030

Self-defense Products Market Growth & Trends

The global self-defense products market size is expected to reach USD 4.42 billion by 2030, registering a CAGR of 6.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market growth is primarily attributed to rising incidences of civil unrest, along with the need for personal safety on recreational activities such as camping and hiking.

Hunting is considered to be one of the most common outdoor activities among the Americans, which, in turn, is driving the demand for folding knives to serve the purpose of self defense, along with other tasks. In 2016, about 11.5 million enthusiasts aged 16 years and above participated in hunting activities in U.S.

Folding knives dominated the market, with the largest revenue share of 71.7% in 2024. Due to the introduction of folding knives, the product has undergone various modifications with respect to utility features, designs, raw materials used for the blades, knife structures, and suitable applications.Manufacturers are also focusing on developing compact products integrated with more than one feature.

For instance, Gerber Auto Knife is a fully automatic equipped tool made of stainless steel designed with an oversized release button for the easy use. Gerber offers folding Tanto Knives equipped with torch lights. Such integrations will further enhance the capabilities and functioning of the folding knives, which, in turn, will favor the market growth.

Pepper sprays have been recording prominent sales and is expected to expand at a CAGR of 5.7% over the forecast period. They are gaining an increasing traction in the global market owing to growing acceptance among women as a convenient self defense product. Due to growing population of tech savvy people and popularity of online shopping, manufacturers are resorting to convenient methods of distribution to reach out to the large customer base. Third party retailers such as Amazon.com, PepperEyes.com, Flipkart, and Xboom Utilities are some of the common suppliers of personal defense products.

North America’s self-defense products market dominated the global market, with the largest revenue share of 32.7% in 2024. Majority of the demand is generated by the U.S. consumers using folding knives, pepper sprays, and stun guns. Rapid increase in investments in research and development of less harmful self-defense weapons for the civilians is expected to boost the market growth over the forecast period. Moreover, growing crime rates in Canada is resulting in government laws to undergo significant modifications, which, in turn, is expected to widen the scope of the market.

The companies operating in this market are focusing on developing new products with integration of multiple utility tools with an aim to meet the customer’s convenience in performing indoor and outdoor activities, along with self-defense purposes. For instance, Buck knives Inc. manufactures folding knives that are suitable for heavy duty applications.

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Self-defense Products Market Report Highlights

• Folding knives dominated the market, with the largest revenue share of 71.7% in 2024. This dominance is attributed to their compact size, ease of use, and versatility, making them a popular choice for personal safety.

• Pepper spray is expected to grow significantly at a CAGR of 6.3% over the forecast period. This growth is attributed to their effectiveness in incapacitating attackers, ease of use, and widespread availability.

• Sporting goods stores dominated the market with the largest revenue share of 57.7% in 2024. There is a wide range of self-defense products, including folding knives, pepper sprays, and other personal safety items.

• The online channel is expected to grow at the fastest CAGR over the forecast period. The increasing penetration of the internet and the widespread use of smartphones have made online shopping more accessible and convenient for consumers.

• North America’s self-defense products market dominated the global market, with the largest revenue share of 32.7% in 2024.

• Asia Pacific self-defense products market is expected to grow at the fastest CAGR of 7.0% over the forecast period.

Self-defense Products Market Segmentation

Grand View Research has segmented global self-defense products market report based on product, distribution channel and region:

Self-defense Products Product Outlook (Revenue, USD Million, 2018 - 2030)

• Pepper Sprays

• Folding Knives

• Tactical Gloves

• Stun Guns

• Others

Self-defense Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Retail Outlets

• Sporting Goods Stores

• Online 

Self-defense Products Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players of Self-defense Products Market

• Victorinox

• Unisafe Technologies

• GERBER GEAR

• SABRE Security Equipment Corporation

• Mace Security international, Inc

• Axon Enterprise Inc. Ltd.

• Grenington LLC

• Fox Labs International

• SOG Knives

• Benchmade Knife Company