Self-defense Products Market Size, Share & Trends Analysis Report By Product (Pepper Sprays, Folding Knives), By Distribution Channel (Retail Outlets, Online), By Region, And Segment Forecasts, 2025 - 2030

Self-defense Products Market Size & Trends

The global self-defense products market size was valued at USD 3.03 billion in 2024 and is expected to grow at a CAGR of 6.5% from 2025 to 2030. Increasing concerns over personal safety and security, particularly among women and vulnerable groups, have significantly boosted the demand for self-defense products such as pepper sprays, stun guns, and tactical gloves. Additionally, the rise in crime rates and the growing awareness about the importance of self-defense have led more individuals to invest in these products. 

Technological advancements have resulted in innovative self-defense solutions, enhancing their effectiveness and appeal. The increasing availability of these products through both online and offline channels has contributed to their widespread adoption. Moreover, the availability of various types of convenient personal safety products from the manufacturer’s end is also helping the market to gain prominent acceptance among consumers. Manufacturers also focus on developing compact products integrated with more than one feature.

A firearm is a weapon that shoots a projectile using gunpowder. According to the National Crime Victimization Survey, firearms were used defensively in about 33,380 nonfatal violent crimes per year between 2014 and 2018. This includes instances where the gun was not fired but was used to deter the attacker.

Product Insights

Folding knives dominated the market, with the largest revenue share of 71.7% in 2024. This dominance is attributed to their compact size, ease of use, and versatility, making them a popular choice for personal safety. Their portability allows individuals to carry them discreetly, providing security without drawing attention. Additionally, advancements in design and materials have enhanced their durability and effectiveness, further boosting their appeal among consumers.

Pepper spray is expected to grow significantly at a CAGR of 6.3% over the forecast period. This growth is attributed to their effectiveness in incapacitating attackers, ease of use, and widespread availability. Pepper sprays are particularly popular among women and individuals seeking non-lethal self-defense options. Additionally, increasing awareness about personal safety and the rising incidence of violent crimes have driven more people to invest in these products. The portability and affordability of pepper sprays also contribute to their growing demand.

Distribution Channel Insights

Sporting goods stores dominated the market with the largest revenue share of 57.7% in 2024. There is a wide range of self-defense products, including folding knives, pepper sprays, and other personal safety items. These stores provide a convenient shopping experience, allowing customers to physically examine and compare products before purchasing. Additionally, the expertise and advice available from store staff help consumers make informed decisions, further driving sales through this channel.

The online channel is expected to grow at the fastest CAGR over the forecast period. The increasing penetration of the internet and the widespread use of smartphones have made online shopping more accessible and convenient for consumers. Additionally, the COVID-19 pandemic has accelerated the shift towards e-commerce, as more people have become accustomed to the convenience of shopping from home. Online platforms also offer a wider variety of products and brands, often at competitive prices, which attracts a diverse customer base. Integrating advanced technologies such as AI and machine learning in online retail has also personalized the shopping experience, making it more engaging and tailored to individual preferences.

Regional Insights

North America’s self-defense products market dominated the global market, with the largest revenue share of 32.7% in 2024. This dominance is attributed to several factors, including high consumer awareness about personal safety, a well-established retail infrastructure, and supportive legal frameworks for self-defense products. The region’s significant demand for various self-defense items, such as folding knives, pepper sprays, and stun guns, reflects the growing concerns over personal security. Additionally, the presence of major market players and continuous product innovations further bolster North America’s leading position in this market.

U.S. Self-defense Products Market Trends

The U.S. self-defense market is expected to grow significantly over the forecast period due to the growing number of crime rates. For instance, in the U.S., estimates of defensive gun use range widely from 60,000 to 2.5 million times per year. A 2021 survey estimated that guns are used in self-defense approximately 1.67 million times annually. Furthermore, large market players in the country are anticipated to drive market growth.

Europe Self-defense Products Market Trends

Europe's self-defense products market was identified as a lucrative region in 2024. This is attributed to several factors, including increasing awareness about personal safety, rising crime rates in certain areas, and supportive regulations that allow the sale and use of various self-defense products. The UK self-defense products market is expected to grow significantly over the forecast period. The growing popularity of non-lethal self-defense options, such as pepper sprays and personal alarms, has expanded the market. The presence of well-established retail channels and the increasing availability of these products online have also significantly driven market growth in the UK.

Asia Pacific Self-defense Products Market Trends

Asia Pacific self-defense products market is expected to grow at the fastest CAGR of 7.0% over the forecast period. The region is experiencing rising urbanization and population growth, heightening personal security awareness. Additionally, increasing crime rates and the desire for enhanced personal safety drive the demand for self-defense products.

Japan’s self-defense products market is expected to grow significantly over the forecast period. This growth is driven by several factors, including the aging population, which creates a larger segment of elderly citizens who may feel more vulnerable to crime or physical harm. Additionally, increased urbanization leads to higher population density and a sense of anonymity in urban areas, contributing to insecurity among residents.

Key Self-defense Products Company Insights

Some key companies in the self-defense products market include Victorinox, Unisafe Technologies, GERBER GEAR, SABRE Security Equipment Corporation, and others. Companies are focusing on launching new designs and increasing product ranges. Moreover, key players are undertaking several strategic initiatives, such as mergers and acquisitions and partnerships with other major companies.

• Victorinox is a renowned Swiss company best known for its Swiss Army knives, which have become iconic in multi-functional tools. Victorinox plays a significant role in the self-defense products market by offering a range of high-quality folding knives. These knives are favored for their durability, precision, and versatility, making them popular for personal safety and everyday use. 

Recent Developments

• In March 2024, SABRE, the globally recognized leader in personal safety and self-defense products, unveiled its latest innovation: the SABRE 3-in-1 Stun Gun with Personal Alarm and Flashlight. This advanced safety device is engineered to empower individuals with the ability to protect themselves under various circumstances.

• In January 2023, Axon Enterprise Inc., a leader in public safety technology, unveiled the TASER 10, its latest energy weapon. This launch represents a significant advancement in non-lethal weaponry, offering unparalleled accuracy and effectiveness.

Self-defense Products Market Report Scope

Global Self-defense Products Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global self-defense products market report based on product, distribution channel and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Pepper Sprays

  • Folding Knives

  • Tactical Gloves

  • Stun Guns

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Retail Outlets

  • Sporting Goods Stores

  • Online 

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa