The global seaweed snacks market size is expected to reach USD 4.66 billion by 2030 registering a CAGR of 11.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing demand for healthy snacks and better-for-you foods has been boosting the market growth. Seaweed is a rich source of vitamins, minerals, antioxidants, fiber, protein, iodine, amino acid, folic acid, calcium, omega-3 fatty acid, and potassium. These nutritional contents of seaweed products offer several health benefits, such as improved function of thyroid gland, enhanced gut health, and decreased cholesterol level. Furthermore, these products are naturally free from gluten, GMOs, and allergens, which also drives their demand. The strips & chips product segment dominated the market accounting for more than 50% share of the global revenue in 2019.
Nori strips and dried or roasted seaweed strips are the most common products in the market. These low-calorie and nutritious strips have become a healthy alternative to the high-calorie chips. Furthermore, the launch of various flavors, such as Korean BBQ, wasabi, sweet onion, teriyaki, and chili lime, is expected to expand the consumer base of the market in the upcoming years. Asia Pacific held the largest market share of over 50% in 2019 and will retain its dominant position throughout the forecast period as seaweed is one of the staple foods of Asian countries including China, South Korea, and Japan. However, North America is expected to register the fastest CAGR over the forecast period due to high product demand as a result of rising health concerns.
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The strips & chips segment accounted for the largest revenue share of 53.2% in the global market in 2024, owing to the extensive popularity and sales of seaweed strips and chips.
The offline segment accounted for a dominant revenue share in the global market in 2024, aided by the substantial sales of seaweed snacks through specialty stores, supermarkets & hypermarkets, and grocery outlets.
The online segment, meanwhile, is expected to grow at the fastest CAGR during the forecast period.
The Asia Pacific seaweed snacks market accounted for the largest revenue share of 50.6% globally in 2024.
Grand View Research has segmented the global seaweed snacks market on the basis of product, distribution channel, and region:
Seaweed Snacks Product Outlook (Revenue, USD Million, 2018 - 2030)
Strips & Chips
Flakes
Bars
Others
Seaweed Snacks Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Offline
Online
Seaweed Snacks Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
Spain
Italy
Asia Pacific
China
India
Japan
Australia
South Korea
Latin America
Brazil
MEA
South Africa
List of Key Players in the Seaweed Snacks Market
TAOKAENOI FOOD & MARKETING PCL
gimme Seaweed
Frito-Lay North America, Inc.
Annie Chun’s, Inc.
Kimnori USA
Wooltari USA, Inc.
SeaSnax
Ocean’s Halo
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SINGHA CORPORATION CO., LTD.
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