Sales Enablement Platform Market To Reach $12.78 Billion By 2030

Sales Enablement Platform Market Growth & Trends

The global sales enablement platform market size is expected to reach USD 12.78 billion in 2030 and is anticipated to grow at a CAGR of 16.3% from 2025 to 2030. The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms. Sales enablement platforms offer telecommunication sales representatives with content and tools to boost internal sales. Both startup and leading tech players deploy sales enablement for lead generation as it enhances workflow and minimizes inter-department bottlenecks.

Furthermore, COVID-19 has increased the penetration of technologies such as AI, IoT, cloud, and machine learning. In addition, the adoption of connected devices for sales enablement has depicted a rise in productivity and sales for sales representatives. For example, tablets have demonstrated the potential to drive revenue by differentiating buying experiences and rectifying sales productivity issues. As per the Sales Management Association study, 70% of sales companies were utilizing tablets to increase positive ROI.

Sales enablement platforms provide sales reps with personalized content, streamlining processes to create a smooth buying experience. The training and coaching can help sales reps to achieve business objectives. The use of advanced technologies such as AI also provides sellers with metrics that can measure growth rates and drive sales. Cloud-based solutions are gaining more traction than on-premise solutions owing to the reduced costs and scalability offered by cloud platforms. Cloud-based servers utilize virtual technologies to host the company’s application off-premise.

Factors such as the absence of capital expense, frequent availability of data backup, and pay-as-you-go features make cloud solutions favorable. Several large organizations prefer cloud-based solutions as it has higher appeal to consumers and other business partners. Challenges such as changes in the delivery and distribution of a company’s product or technological issues are driving the need for sales enablement platforms for both large and small and medium enterprises. Companies may confront issues such as archaic operating systems that reduce supply capacity which can cause inventory interruptions. Software issues can cause financial costs and lead to production shortfalls.

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Sales Enablement Platform Market Report Highlights

• The platform segment accounted for the largest market share of over 74% in 2024 and is anticipated to maintain its dominance over the forecast period. Several organizations across different industries such as BFSI, IT & Telecom, and Healthcare, among others are adopting the use of a sales enablement platform to increase efficiency in aspects such as training, coaching, content management, and sales communication.

• The small & medium organization segment is expected to grow at a significant pace during the forecast period. The growing adoption of digital sales rooms and video format meetings in sales enablement platforms can help SMEs to improve their business reach.

• The cloud segment is anticipated to witness exceptional growth at a CAGR of 53% during the forecast period. Cloud enablement services provide a highly scalable platform that simplifies high-performance computation for both small and large enterprises.

• The consumer goods & retail end use segment accounted for the largest market share in 2024 and is expected to maintain its dominance over the forecast period. The rapidly growing retail industry globally is generating demand for sales enablement platforms.

• The North America regional market is expected to account for the largest share of over 35% in 2024 and is expected to retain its position over the forecast period. The high presence of key players such as Accent Technologies, Inc.; SAP; and Mediafly coupled with the rise in internet penetration, is driving the demand for sales enablement platforms in the region.

• Key market players have an extended operating history, a large customer base, and significant competitive strengths. In addition to the inorganic growth strategies, vendors emphasize improving after-sale service offerings to ensure periodic maintenance of installed products.

Sales Enablement Platform Market Segmentation

Grand View Research has segmented the global sales enablement platform market report based on component, organization size, deployment, end use, and region:

Sales Enablement Platform Component Outlook (Revenue, USD Billion, 2018 - 2030)

• Platform

• Service

Sales Enablement Platform Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

• On-premise

• Cloud

Sales Enablement Platform Organization Size Outlook (Revenue, USD Billion, 2018 - 2030)

• Large Organization

• Small and Medium Organization

Sales Enablement Platform End Use Outlook (Revenue, USD Billion, 2018 - 2030)

• BFSI

• Consumer Goods & Retail

• Healthcare & Lifesciences

• Consumer Goods & Retail

• IT & Telecom

• Manufacturing

• Others

Sales Enablement Platform Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East & Africa

  • U.A.E

  • Saudi Arabia

  • South Africa

List of Key Players in the Sales Enablement Platform Market

• Accent Technologies, Inc.

• Bigtincan Holdings Limited

• Bloomfire

• Brainshark, Inc.

• ClearSlide, Inc.

• Highspot

• Mediafly

• Mindtickle Inc.

• PITCHER AG

• QorusDocs Ltd.

• Qstream, Inc.

• Rallyware, Inc.

• SAP SE

• Seismic