The global reusable water bottle market size is expected to reach USD 12.60 billion by 2030, registering a CAGR of 4.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. Government regulations and the anti-plastic movement are encouraging consumers to switch to disposable water bottles and prompting manufacturers to develop environmentally-friendly products.
Moreover, the extensive use of disposable water bottles in sports and public places is discouraged by various campaigns in order to create awareness among people, likely promoting the market growth. Some governments have taken initiatives for the same, for instance, in February 2019, UNICEF and the Ministry of Education Maldives decided to provide reusable water bottles to all the first graders in the Maldives.
Additionally, increasing environmental awareness among consumers is likely to remain the fundamental driver for the growth of the reusable water bottle market. Due to this, majority of the leading players in the market have adopted new strategies, which are commonly driven by the need to improve the consumer experience.
During the COVID-19 pandemic, consumers have refrained from physical shopping and largely opted for online purchases. This scenario has driven the manufacturers, to distribute their products via online channels, promoting the growth of reusable water bottles through the online distribution channel. For instance, this trend has encouraged many new entrants and existing companies such as 24Bottles, Friendly Cup, and United Bottles to drive up sales using online traction.
In terms of material type, the plastic segment is expected to register the fastest CAGR from the year 2022 to 2030. With sustainability becoming a major issue owing to the surge in plastic waste generated by single-use plastic water bottles, several countries like India, Canada, the U.K., and France, have banned single-use plastics and are promoting the reuse and refilling of bottles, likely propelling segment growth.
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Plastic reusable water bottle sales accounted for a revenue share of over 35% in 2024. This is attributed to the low cost of manufacturing by producers.
Supermarkets/hypermarket-driven sales accounted for a revenue share of over 39% in 2024, driven by their widespread accessibility, extensive product variety, and competitive pricing.
The North America reusable water bottle market accounted for a share of 27.58% of the global market revenue in 2024. Urbanization and changes in lifestyle are the factors that are contributing to market growth across the world.
The Asia Pacific reusable water bottle market is expected to grow at a CAGR of 5.1% from 2025 to 2030. In Asian countries like India, though most of the PET bottles are or claim to be 100% recyclable, inadequate recycling facilities pose a threat to the environment.
Grand View Research has segmented global reusable water bottle market based on the material, distribution channel, and region:
Reusable Water Bottle Material Outlook (Revenue, USD Million, 2018 - 2030)
Plastic
Stainless Steel
Glass
Silicone
Others
Reusable Water Bottle Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Supermarkets & Hypermarkets
Specialty Stores
Convenience Stores
Online
Reusable Water Bottle Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
India
Japan
Australia
Central & South America
Brazil
Middle East & Africa
South Africa
Saudi Arabia
List of Key Players in the Reusable Water Bottle Market
Tupperware Brands Corporation
SIGG Switzerland AG, GmbH
CamelBak Products, LLC
Klean Kanteen
Contigo
Aquasana Inc.
Hydaway
Nalgene
S’well
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