Probiotic And Prebiotic Soda Market To Reach $766.1 Million By 2030

Probiotic And Prebiotic Soda Market Growth & Trends

The global probiotic and prebiotic soda market is expected to reach USD 766.1 million by 2030, growing at a CAGR of 8.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is primarily driven by increasing consumer awareness and interest in gut health and digestive wellness. With growing concerns about the impact of modern diets and lifestyles on gastrointestinal health, consumers are seeking out products that support a balanced microbiome and promote overall digestive health. Probiotics and prebiotics are known for their potential to improve gut health by introducing beneficial bacteria or providing the necessary nutrients for their growth.

Furthermore, there is a rising demand for functional beverages that offer more than just refreshments. Probiotic and prebiotic sodas are seen as a convenient and enjoyable way to incorporate gut-friendly ingredients into daily routines. As consumers become more health-conscious and look for healthier alternatives to traditional soft drinks, the probiotic and prebiotic soda market presents an attractive option that aligns with the trend toward functional and wellness-focused products.

Additionally, the increasing availability of probiotic and prebiotic sodas in the market, along with innovative flavor profiles and marketing strategies, is contributing to the growth of this segment. Manufacturers are leveraging consumer interest in gut health by introducing a diverse range of flavors, formulations, and packaging formats to cater to different preferences and demographics. This, in turn, is expanding the appeal of probiotic and prebiotic sodas to a broader consumer base, further driving market growth.

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Probiotics And Prebiotic Soda Market Report Highlights

• Probiotic soda accounted for a share of 54.76% of the global revenues in 2023. The growing consumer demand for gut-friendly products that promote digestive health. As people become more aware of the importance of maintaining a healthy microbiome, they are seeking out convenient and enjoyable ways to incorporate beneficial bacteria into their diets. Probiotic sodas offer a tasty and accessible option for consumers looking to support their gut health, driving the expansion of this market segment.

• Fruit-flavored probiotic and prebiotic soda accounted for a share of 81.07% of the global revenues in 2023. This type have gained significant traction in the global market due to their perceived health benefits and consumer preferences for convenient and tasty functional beverages. The combination of probiotics and prebiotics in a soda format appeals to health-conscious consumers seeking digestive health support in a more enjoyable and accessible way.

• Sales through offline distribution channels accounted for a share of 56.26% of the global revenues in 2023. Supermarkets, convenience stores, and specialty shops provide visibility and accessibility that drive impulse purchases. Additionally, offline channels often offer promotional deals and in-store sampling, which can boost sales. Established distribution networks and consumer trust in brick-and-mortar retailers also contribute to a significant share of offline sales.

• The probiotic and prebiotic soda market in North America is expected to grow at a CAGR of 8.1% from 2024 to 2030. There is a growing preference for products that support digestive health and immunity, driven by the broader wellness movement. The rise of clean-label products featuring natural and organic ingredients appeals to health-conscious consumers. Innovations in flavor and packaging, along with strategic marketing emphasizing gut health benefits, are further propelling market growth. Additionally, the expansion of both retail and online distribution channels facilitates wider accessibility and adoption in this region.

Probiotic And Prebiotic Soda Market Segmentation

Grand View Research has segmented the global probiotic and prebiotic market based on the product, flavor, distribution channel, and region.

Probiotic And Prebiotic Soda Product Outlook (Revenue, USD Million, 2018 - 2030)

• Prebiotic Soda

• Probiotic Soda

Probiotic And Prebiotic Soda Flavor Outlook (Revenue, USD Million, 2018 - 2030)

• Fruit

• Cola

• Others

Probiotic And Prebiotic Soda Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

  • Hypermarkets/Supermarkets

  • Convenience Stores

  • Others

Probiotic And Prebiotic Soda Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • UK

  • Spain

  • Italy

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Central and South America

  • Brazil

• Middle East & Africa

  • South Africa

  • Saudi Arabia

List of Key Players in the Probiotic And Prebiotic Soda Market

• Health-Ade

• Poppi

• OLIPOP

• Culture Pop Soda

• LIVE Soda

• Humm Kombucha

• Revive Kombucha

• KeVita

• Bubly Bounce

• Genius Juice