Probiotic And Prebiotic Soda Market Size, Share & Trends Analysis Report By Product Flavor (Prebiotic, Probiotic), By Flavor (Fruit, Cola), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The global probiotic and prebiotic soda market size was valued at USD 443.2 million in 2023 and is expected to grow at a CAGR of 8.2% from 2024 to 2030 to reach USD 766.14 million by 2030. There is a growing consumer awareness and interest in gut health. Probiotics and prebiotics are recognized for their benefits in promoting digestive health, boosting immunity, and improving overall well-being. This awareness is fueled by increasing scientific research and widespread media coverage highlighting the importance of maintaining a healthy gut microbiome.

As consumers become more educated about the health benefits of probiotics and prebiotics, their demand for functional beverages that provide these benefits is rising sharply.​Moreover, the shift towards healthier and more natural beverage options is a significant market driver. Many consumers are moving away from sugary sodas and artificial drinks, seeking healthier alternatives. Probiotic and prebiotic sodas, often marketed as natural and health-enhancing, fit well into this trend. They cater to health-conscious consumers who are looking for beverages that not only quench their thirst but also contribute to their health goals. This shift is particularly strong among younger demographics, who are more likely to prioritize health and wellness in their purchasing decisions.

Innovation in product offerings also plays a crucial role. Companies are continuously developing new flavors, improving formulations, and creating more convenient packaging to attract a broader audience. The introduction of novel and exotic flavors helps in appealing to a wider range of taste preferences, while advances in formulation ensure that the beneficial bacteria remain viable throughout the product's shelf life. Additionally, more convenient and sustainable packaging options make these products more accessible and appealing to modern consumers.

Moreover, the rise of e-commerce and digital marketing has expanded the reach of probiotic and prebiotic sodas. Online platforms offer consumers easy access to a wide variety of these products, along with detailed information about their health benefits. Digital marketing strategies, including social media campaigns and influencer partnerships, have effectively increased product visibility and consumer engagement. This online presence complements traditional retail channels, making these health beverages more available and popular among tech-savvy and health-conscious consumers.

Product Insights

Probiotic soda accounted for a share of 54.76% of the global revenues in 2023. Consumers are becoming more knowledgeable about the health benefits of probiotics, which are known to support gut health, boost the immune system, and enhance overall well-being. This heightened awareness is driving demand for functional beverages that provide these health benefits in a convenient form.

Prebiotic soda is anticipated to grow at a CAGR of 7.9% from 2024 to 2030. Consumers are increasingly adopting a holistic approach to health, seeking functional foods and beverages that provide multiple health benefits. Prebiotic sodas are seen as a convenient way to incorporate prebiotics into the diet, supporting not only digestion but also immune function and overall well-being.

Flavor Insights

Fruit-flavored probiotic and prebiotic soda accounted for a share of 81.07% of the global revenues in 2023. These beverages cater to the growing demand for functional drinks that support gut health, combining the refreshing taste of fruit with the added advantages of probiotics and prebiotics. The preference for natural and familiar flavors like fruit over other alternatives has driven higher consumer adoption, leading to their growth in the market.

Cola-flavored probiotic and prebiotic soda are anticipated to grow at a CAGR of 9.0% from 2024 to 2030. The cola flavor remains a popular choice among consumers, combining familiarity with the perceived health benefits of probiotics and prebiotics. This makes it easier for traditional soda drinkers to transition to healthier alternatives without sacrificing taste. The blending of health benefits with a beloved flavor appeals to a broad audience, driving demand.

Distribution Channel Insights

Sales through offline distribution channels accounted for a share of 56.26% of the global revenues in 2023. These traditional retail outlets benefit from established consumer trust and the ability to offer immediate product availability. Supermarkets and hypermarkets remain popular due to their extensive reach and the ability to attract a broad consumer base with diverse product offerings.

Sales through online distribution channel are anticipated to grow at a CAGR of 8.8% from 2024 to 2030. Online platforms provide detailed product information, customer reviews, and ratings, helping consumers make informed decisions. This transparency is crucial for health products, as consumers often seek reassurance about the benefits and quality of the items they purchase.

Regional Insights

The probiotic and prebiotic soda market in North America is expected to grow at a CAGR of 8.1% from 2024 to 2030. There is a growing preference for products that support digestive health and immunity, fueled by a broader wellness movement. Additionally, the rise of clean-label products, with natural and organic ingredients, appeals to health-conscious consumers. Innovations in flavor and packaging, along with strategic marketing highlighting the benefits of gut health, are further propelling market growth. The expansion of retail and online distribution channels also facilitates wider accessibility and adoption in this region.

U.S. Probiotic And Prebiotic Soda Market Insights Trends

The U.S. probiotic and prebiotic soda market is expected to grow at a CAGR of 8.5% from 2024 to 2030. There is a significant shift towards healthier beverage options driven by consumer awareness of gut health benefits. This trend is bolstered by increasing concerns over sugar consumption and interest in beverages with functional benefits like digestive support and immune boosting properties. The popularity of natural and organic ingredients also plays a crucial role, as consumers seek products that align with their preferences for clean-label and transparent sourcing.

Asia Pacific Probiotic And Prebiotic Soda Market Trends

The probiotic and prebiotic soda market in Asia Pacific held a share of over 18.22% of the global market in 2023. Rising consumer demand for health-focused, functional beverages that provide gut health and immunity benefits. Probiotic and prebiotic sodas are seen as a convenient way to incorporate these beneficial microbes into the diet. The growing senior population in Asia-Pacific and their focus on preventive health is also contributing to the rise in probiotic and probiotic soda consumption.

Europe Probiotic And Prebiotic Soda Market Trends

The Europe probiotic and prebiotic soda market is expected to grow at a CAGR of 7.8% from 2024 to 2030. The biofuel industry also significantly influences the probiotic and prebiotic soda market in Europe. Consumers are actively seeking out beverages that not only taste good but also contribute positively to their digestive health, reflecting a shift towards preventive health care and holistic wellness approaches. This trend is influencing beverage choices across various demographic segments, from health-conscious millennials to aging populations looking to maintain vitality and wellness.

Key Probiotic And Prebiotic Soda Company Insights

The market is highly competitive, with a range of companies offering various forms. Many big players are increasing their focus on new form launches, partnerships, and expansion into new markets to compete effectively.

Recent Developments

• In August 2023, Beliv, a global beverage company, launched Mighty Pop. Each can of Mighty Pop contains 1 billion live probiotic cultures, 3 grams of prebiotic fiber, and postbiotics that support immune health, all while containing just three grams of sugar and 30 calories. Mighty Pop is USDA-certified organic and available in four flavors, including Orange Vanilla, Strawberry Hibiscus, Pineapple Grapefruit, and Berry Lime.

• In March 2023, FHIRST, a new zero-sugar, prebiotic, and probiotic soda range, launched in the UK with three flavors: Passion Fruit, Cherry Vanilla, and Ginger Mandarin. Each serving contains 2 billion live probiotic cultures, 5 grams of prebiotic fiber, and zinc while being free from sugar, artificial ingredients, and sweeteners. FHIRST aims to promote gut, immune, and brain health, and has ambitious commercial goals, with plans for global expansion and a partnership to support biodiversity projects.

Probiotic And Prebiotic Soda Market Report Scope

Global Probiotic And Prebiotic Soda Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global probiotic and prebiotic soda market report based on the product, flavor, distribution channel and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Prebiotic Soda

  • Probiotic Soda

• Flavor Outlook (Revenue, USD Million, 2018 - 2030)

  • Fruit

  • Cola

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

    • Hypermarkets/Supermarkets

    • Convenience Stores

    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • Spain

    • Italy

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Central and South America

    • Brazil

  • Middle East & Africa

    • South Africa

    • Saudi Arabia