Probiotic Gummies Market Size To Reach $1.97 Billion By 2030

Probiotic Gummies Market Growth & Trends

The global probiotic gummies market is expected to reach USD 1.97 billion by 2030, exhibiting a CAGR of 14.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global probiotic gummies market is driven by increasing consumer awareness about gut health and the benefits of probiotics, a growing prevalence of digestive disorders, and a rising preference for convenient and tasty supplement forms.

Increased interest in overall wellness and the role of gut health in immunity, mental health, and metabolic functions are spurring demand. For instance, the COVID-19 pandemic underscored the importance of immune health, leading consumers to seek out products like probiotic gummies that support the immune system. Brands like Olly and SmartyPants capitalize on this trend by offering easy-to-consume and appealingly flavored probiotics. Additionally, the clean label movement, emphasizing non-GMO, organic, and vegan options, further drives market growth, with products like Garden of Life's Dr. Formulated Probiotics Gummies gaining popularity for their natural ingredients.

Significant opportunities in the probiotic gummies market arise from the increasing acceptance of functional foods and dietary supplements, particularly in emerging markets across Asia Pacific and Latin America. Rapid urbanization and a growing middle class with higher disposable incomes in these regions present a substantial customer base eager for health and wellness products.

The competitive landscape of the probiotic gummies market features a diverse mix of established dietary supplement brands, pharmaceutical companies, and innovative startups. Major players like Olly, SmartyPants, and Nature's Way lead the market with extensive distribution networks and strong brand loyalty. These companies leverage their expertise to offer a wide range of probiotic gummies targeting various demographics and health concerns.

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Probiotic Gummies Market Report Highlights

• In 2023, digestive support probiotic gummies captured 65.5% of the global market revenue, driven by increasing consumer awareness of the link between gut health and overall wellness.

• The probiotic gummies segment for kids is expected to grow at a CAGR of 16.5% from 2024 to 2030, fueled by the appeal of their sweet taste and the variety of flavors, shapes, and colors available.

• Sales of probiotic gummies through online channels are anticipated to grow at a CAGR of 17.4% from 2024 to 2030, due to the wide selection of brands available on e-commerce platforms.

• The probiotic gummies market in the Asia Pacific region is forecasted to grow at a CAGR of 16.3% from 2024 to 2030, driven by increasing awareness of probiotics' health benefits, particularly in countries like China, Japan, and India.

Probiotic Gummies Market Segmentation

Grand View Research has segmented the probiotic gummies market based on application, end use, distribution channel, and region.

Probiotic Gummies Application Outlook (Revenue, USD Million, 2018 - 2030)

• Digestive Support

• Immune Support

Probiotic Gummies End Use Outlook (Revenue, USD Million, 2018 - 2030)

• Adults

• Men

• Women

• Pregnant Women

• Geriatric

• Kids

Probiotic Gummies Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Hypermarkets/Supermarkets

• Pharmacies

• Specialty Stores

• Practitioner

• Others

• Online

Probiotic Gummies Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • U.K.

  • Spain

  • Italy

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Probiotic Gummies Market

• Culturelle

• Florastor

• Nature's Bounty

• SmartyPants Vitamins

• Church & Dwight Co., Inc. (Vita Fusion)

• Garden of Life

• NatureWise

• Now Foods

• The Procter & Gamble Company (Align)

• Nature Made (Pharmavite )