Outdoor TV Market Size To Reach $753.8 Million By 2030

Outdoor TV Market Growth & Trends

The global outdoor TV market is expected to reach USD 753.8 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 9.2% from 2024 to 2030. There is a growing interest in outdoor entertainment as consumers seek to enhance their outdoor living spaces, such as patios and backyards. This trend is fueled by the desire for leisure and social gatherings, prompting individuals to invest in high-quality outdoor entertainment solutions. The rise of outdoor events, sports gatherings, and social activities further contributes to this demand as people look for ways to enjoy their favorite content outside.

Technological advancements play a significant role as well. Outdoor TVs are specifically designed to withstand various weather conditions, including rain and extreme temperatures, making them suitable for outdoor installations. Features such as high-brightness screens ensure excellent visibility in direct sunlight, while smart functionalities like streaming services and internet connectivity enhance user experience. The integration of 4K Ultra HD resolution has also become common, appealing to consumers seeking a premium viewing experience.

The growing popularity of sports and outdoor events has further fueled the demand for outdoor TVs. As more people seek to enjoy these events in outdoor settings, whether at home or in public spaces, the market for outdoor TVs continues to expand, catering to the need for high-quality viewing experiences in outdoor environments.

Additionally, the growth of e-commerce has made outdoor TVs more accessible, allowing consumers to easily compare products and make informed purchasing decisions from the comfort of their homes. This shift towards online shopping has expanded the market and intensified competition among manufacturers, who are focusing on innovative designs and features to attract customers.

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Outdoor TV Market Report Highlights

• Based on screen size, 55 inch to 70 inch outdoor TV accounted for a revenue share of 38.9% in 2023. As outdoor living spaces become more sophisticated and designed for comfort and entertainment, the demand for larger TVs that complement these upscale environments increases. Larger screens match the scale of modern outdoor kitchens, patios, and entertainment areas, providing a more cohesive and luxurious outdoor setup.

• Based on resolution, 4K outdoor TV is expected to grow at a CAGR of 9.3% from 2024 to 2030.4K outdoor TVs offer superior resolution and image clarity compared to standard HD models. The increased pixel density provides sharper and more detailed visuals, which enhances the viewing experience, especially in outdoor settings where viewers may be further from the screen.

• Based on luminous, up to 1000 units accounted for a share of 49.2% in 2023. TVs with higher brightness levels often offer better contrast and color accuracy. This results in more vivid and lifelike images, improving the overall viewing experience and making the content more engaging and enjoyable in outdoor environments.

• Based on application, digital signage is expected to grow at a CAGR of 9.6% from 2024 to 2030. Outdoor digital signage TVs are versatile and can be used for various purposes, including advertising, information dissemination, and public announcements. They are commonly found in places such as shopping malls, transportation hubs, sports venues, and public squares, where they provide valuable information and promotional content.

• Based on end use, commercial outdoor TV is expected to grow at a CAGR of 9.5% from 2024 to 2030. With the rise of outdoor dining, rooftop lounges, and open-air event spaces, commercial establishments are leveraging outdoor TVs to offer entertainment in these settings, capitalizing on the trend of outdoor socialization.

• Based on distribution channel, sales through offline channels accounted for a share of 74.6% in 2023. Purchasing outdoor TVs through offline channels often provides the advantage of immediate availability. Consumers can take the product home right away or arrange for prompt delivery and installation, which can be appealing compared to waiting for online shipping. Many offline retailers also offer installation services, which can simplify the process for consumers.

• Based on region, Asia Pacific is expected to grow at a CAGR of 9.8% from 2024 to 2030. As disposable incomes rise and lifestyle preferences shift towards more luxurious and comfortable living, there is a growing market for leisure and entertainment products, including outdoor TVs. Consumers in Asia Pacific are increasingly investing in high-quality outdoor amenities to enhance their living environments.

Outdoor TV Market Segmentation

Grand View Research has segmented the global outdoor TV market on the basis of screen size, resolution, luminous, application, end-use, distribution channel, and region.

Outdoor TV Screen Size Outlook (Revenue, USD Million; 2018 - 2030)

• Less than 40 inch

• 40 to 55 inch

• 55 inch to 70 inch

• More than 70 inch

Outdoor TV Resolution Outlook (Revenue, USD Million; 2018 - 2030)

• 4K

• 1080p

• 720p

Outdoor TV Luminous Outlook (Revenue, USD Million; 2018 - 2030)

• Up to 1000 nits

• 1000 nits to 1500 nits

• 1500 nits to 2000 nits

• 2000 nits to 2500 nits

• Above 2500 nits

Outdoor TV Application Outlook (Revenue, USD Million; 2018 - 2030)

• Consumer TV

• Digital Signage

Outdoor TV End-use Outlook (Revenue, USD Million; 2018 - 2030)

• Residential

• Commercial

Outdoor TV Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

• Online

• Offline

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Others

Outdoor TV Regional Outlook (Revenue, USD Million; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • UAE

List of Key Players in the Outdoor TV Market

• SunBriteTV

• Samsung

• LG

• Sony Bravia

• Furrion

• Séura

• Klein Electronics

• Starlight

• Tyler

• Maximus