The global organic fruits and vegetables market size was estimated to reach USD 147.31 billion by 2030 and is anticipated to grow at a CAGR of 9.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is mainly driven by increasing consumer awareness about the nutritional benefits of organic vegetables, such as higher vitamin and mineral content and lower pesticide exposure. Specifically, there is a growing demand for organic leafy greens such as kale, spinach, and Swiss chard due to their high nutritional value and perceived health benefits.
The growing availability of organic fruits in retail outlets, supermarkets, and online platforms makes them more accessible to consumers, driving market growth. For instance, supermarkets dedicating sections to organic fruits and the proliferation of online platforms offering organic fruit delivery cater to the convenience-seeking consumer base, consequently boosting the market for organic fruits.
The market features a diverse competitive landscape comprising global industry leaders, local producers, and specialized organic farming cooperatives. Major agricultural corporations, including Driscoll's, The Hain Celestial Group, SunOpta, and Dole Food Company, have established significant market presence, offering extensive product portfolios spanning both organic and conventional produce. In addition, renowned organic food brands such as Nature's Path, Organic Valley, and Cascadian Farm (a subsidiary of General Mills) contribute to the competitive dynamics through their dedicated focus on organic agriculture and robust market penetration.
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The North America market accounted for a share of 41.6% of the global revenue in 2023. Over the last decade, there has been a gradual shift among consumers in the U.S. towards fresh, organic, and healthier food choices, driven by increasing obesity rates and a heightened understanding of the advantages of a nutritious diet
The sales of organic fruits and vegetables through online channels are projected to grow at a CAGR of 10.5% from 2024 to 2030. Consumers are drawn to the convenience of purchasing organic fruits and vegetables online, benefiting from doorstep delivery and flexible shopping hours
The organic vegetables segment is projected to grow at a CAGR of 9.6% from 2024 to 2030. The organic sweet potatoes subsegment is experiencing substantial growth due to increased consumer interest in nutritious root vegetables with high levels of vitamins, minerals, and antioxidants.
Grand View Research has segmented the global organic fruits and vegetables market based on product, distribution channel, and region:
Organic Fruits And Vegetables Product Outlook (Revenue, USD Million, 2018 - 2030)
Fruits
Apple
Bananas
Watermelon
Grapes
Berries
Mangoes
Oranges
Pineapples
Others
Vegetables
Leafy Vegetables
Carrots
Potatoes
Tomato
Others
Organic Fruits And Vegetables Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Supermarkets/Hypermarkets
Grocery Stores
Online
Others
Organic Fruits And Vegetables Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
U.K.
Germany
France
Italy
Spain
Asia Pacific
China
Japan
India
Australia
South Korea
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Organic Fruits And Vegetables Market
Amy's Kitchen
The Hain Celestial Group
General Mills Inc.
Conagra Brands
Danone S.A.
Driscoll's, Inc.
SunOpta, Inc.,
Del Monte Foods, Inc
Organic Valley
Dole Food Company, Inc.
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