The global on-demand wellness software market size is expected to reach USD 808.8 million by 2030, based on a new report by Grand View Research, Inc., expanding at a CAGR of 8.4% from 2022 to 2030. The wellness sector is growing rapidly due to the increased demand for at-home wellness and beauty services and the influence of social media. The vendors are shifting to the digital platform and offering customized services to their customers to maintain a competitive edge in the market.
The on-demand applications became crucial during the COVID-19 pandemic and this sector witnessed a considerable change during this time. The adoption of digital technology allowed wellness companies to provide online consultations to their customers. Many wellness businesses offered free or discounted access to their services in response to the crisis. The pandemic has increased the awareness and understanding of personal wellness and raised the importance of self-care and mental health.
The key companies in the market are attempting to enhance their service offerings by upgrading their services, utilizing significant cooperative efforts, and availing government permissions in order to expand their client base and capture a larger share in the market. In July 2018, Glamsquad announced the acquisition of Veluxe, the DC-based personalized wellness and beauty service founded in 2015. This acquisition has increased the company's outreach in Washington D.C. In March 2022, Urban Company announced an industry-first Partner Shareholding Plan (PSOP) for its service provider. The company’s service partners are expected to receive stocks worth USD 18.7 million (INR 150 crore) under this strategy over the next few years.
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By type, the web-based software segment accounted for the largest revenue share of over 50.0% in 2021 owing to the several security levels provided by the web-based software, which are routinely patched with the most recent updates and constant backups
Based on application, the small and mid-sized enterprise segment accounted for the largest revenue share of over 60.0% in 2021 as it allows SMEs to take critical business decisions quickly, operate more effectively, and maintain a competitive edge
North America accounted for the largest revenue share of over 45.0% in 2021. Technological improvements and increasing demand for online services are driving the market in North America
Asia Pacific is likely to grow at the fastest rate of 10.0% during the forecast period owing to the increased adoption of digital platforms and rising awareness regarding personal wellbeing among the regional population
Grand View Research has segmented the global on-demand wellness software market based on type, application, and region:
On-demand Wellness Software Type Outlook (Revenue, USD Million, 2017 - 2030)
Web-based
Cloud-based
On-demand Wellness Software Application Outlook (Revenue, USD Million, 2017 - 2030)
Large Enterprises
Small & Medium Enterprises
On-demand Wellness Software Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Latin America
Brazil
Mexico
MEA
South Africa
List of Key Players in the On-demand Wellness Software Market
Booksy
Soothe, Inc.
Urbanclap Technologies India Pvt. Ltd.
STYLEBEE (ASCN, Inc.)
Priv
Glamsquad
Zeel Networks, Inc.
Urban Massage Ltd.
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