On-demand Wellness Software Market Size, Share & Trends Analysis Report By Type (Cloud-based, Web-based), By Application (Large Enterprises, Small & Medium Enterprises), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global on-demand wellness software market size was valued at USD 392.2 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.4% from 2022 to 2030. The demand for wellness software has gained significant momentum in recent years due to increased digital engagement and the growing trends in beauty and wellness. Consumers are increasingly looking forward to living a healthier lifestyle. The wellness industry has become increasingly attractive to investors owing to the technology-driven innovations contributing to market penetration. In addition, the increased adoption of environment-friendly and organic products and increased demand for sustainable wellness products and services are driving the market. The at-home self-care trend is catching up rapidly with technological advancements, online booking systems, online makeup applications, self-check-ins, and digital payment services.

The on-demand wellness sector has responded positively to the COVID-19 pandemic, with firms shifting to a digital platform and offering significant discounts on beauty services for their customers. Many companies running traditional beauty salons and spa treatments were forced to adopt digital models due to lockdowns to maintain a competitive edge in the market. In addition, to maintain a comfortable and anxiety-free environment and reduce the risk of coronavirus transmission, people were focusing on in-home treatments. Almost every firm was forced to make the shift to online sales by enabling virtual testing of their services.

On-demand wellness software provides options to book wellness services from self-determining professionals who can travel to the user's location. Services are delivered either by independent wellness experts who use the platform or internal service providers who operate only for the platform. A notable factor contributing to the market expansion includes a rising preference for wellness services that can be performed in the comfort of a home or any other preferred location by users. It allows wellness professionals to advertise and offer their services in a marketplace. In April 2020, Samsung Electronics announced that six new health and wellness applications would be available on Samsung Smart TVs all around the world. These apps were shaped in collaboration with fitness brands, including barre3, Jillian Michaels Fitness, Fitplan, Calm, Echelon, and obé Fitness. Samsung Health, a fitness platform for Samsung Smart TVs, includes these apps.

Type Insights

The web-based segment accounted for the largest revenue share of over 50.0% in 2021. Web-based software is a set of applications that use centralized data, are often run on secure servers outside of local networks or specific locations, and are easily accessible through the Internet. Web-based software is commonly preferred among large-enterprise systems owing to the reduced deployment burden on individual customers.

The cloud-based segment is expected to register a CAGR of 9.9% during the forecast period. Cloud-based apps include advanced features, such as access to a broader range of programs, including application storage, development tools, and on-demand computing cycles. Cloud applications can operate fully or partially offline, which benefits platforms with slow internet connections.

Application Insights

The small and medium enterprises segment dominated the market with a revenue share of over 60.0% in 2021 and is also expected to grow at the fastest rate during the forecast period. On-demand software platforms allow SMEs to take critical business decisions quickly, operate more effectively, and maintain a competitive edge. In addition, small businesses have better access to financing, can borrow funds from the financial market rather than relying primarily on bank loans, and are critical to the economic system.

Small and medium-sized enterprises provide a substantial contribution to healthy economic growth and the development of the market globally. SMEs offer more flexibility than larger enterprises and have the capacity to differentiate and customize their products and respond rapidly to changing market conditions. However, SMEs are often disproportionately affected by trade obstacles as they are usually owned privately by a single person or a small group of people and have fewer employees.

Regional Insights

North America dominated the market and accounted for a revenue share of over 45.0% in 2021 owing to technological advancements and increasing demand for online wellness services. Significant health concerns such as stress, a sedentary lifestyle, insufficient time for social and community activities, and other poor lifestyle choices are some of the critical risk factors responsible for rising chronic illnesses. These challenges are propelling the demand for on-demand wellness services.

The Asia Pacific is expected is likely to register the fastest CAGR of 10.0% from 2022 to 2030. In this region, Japan, China, and India are major contributors in terms of technological developments. The Asia Pacific has the maximum number of spas and wellness centers as wellness tourism is growing at a significant rate. Rapidly evolving economies, growing awareness about wellness, growth in wellness tourism, and increased adoption of digital booking platforms are the key factors boosting the market growth in this region.

Key Companies & Market Share Insights

The key companies in this market are focusing on enhancing their portfolio by upgrading their services. These organizations are implementing strategies such as mergers and acquisitions, partnerships, new service launches, and joint ventures to strengthen their position in the market. In January 2020, Soothe, a wellness service provider, received the 2019 International Excellence Award in the small business category from the customer service institute of America. The award was recognized for excellence in businesses with less than 100 employees.

The wellness sector has offered promising opportunities from the employment perspective. In August 2021, Urban Company, formerly known as Urban Clap, announced that it is seeking 10,000–15,000 service personnel as it prepared to expand to 50 locations across India in 2022. The company also revealed its plans to add new services to the portfolio. Some prominent players in the global on-demand wellness software market include:

• Booksy

• Soothe, Inc.

• Urbanclap Technologies India Pvt. Ltd.

• STYLEBEE (ASCN, Inc.)

• Priv

• Glamsquad

• Zeel Networks, Inc.

• Urban Massage Ltd.

On-demand Wellness Software Market Report Scope

Global On-demand Wellness Software Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global on-demand wellness software market report on the basis of type, application, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Cloud-based

  • Web-based

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Large Enterprises

  • Small & Medium Enterprises

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

  • Latin America

    • Brazil

    • Mexico

  • MEA

    • South Africa