The global non-alcoholic spirits market size is estimated to reach USD 681.5 million in 2030 and is anticipated to expand at a CAGR of 8.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The demand and consumption of non-alcoholic spirits are on the rise, driven by several key factors and trends. One of the most significant influences is the growing focus on health and wellness, particularly among younger generations. Consumers are increasingly becoming mindful of their alcohol intake and are seeking lower-alcohol or alcohol-free alternatives. Non-alcoholic spirits allow individuals to enjoy social experiences without the negative effects of alcohol, aligning perfectly with the trend of prioritizing healthier beverage options.
Another important factor contributing to expanding the market is the desire for social inclusion. As non-alcoholic drinks become more socially acceptable, bars and restaurants are expanding their menus to include dedicated non-alcoholic cocktail offerings. This shift reflects a growing demand for sophisticated, flavorful options that cater to those who wish to moderate their alcohol consumption while still enjoying vibrant social interactions. Non-alcoholic spirits provide an opportunity for individuals who cannot or choose not to consume alcohol-due to reasons such as religious beliefs, pregnancy, or medication-to partake in social gatherings and enjoy the experience of a well-crafted drink.
Continuous product innovation also plays a crucial role in the market's growth. The non-alcoholic beverage sector has witnessed significant advancements, resulting in a wider range of flavors and higher-quality products. Improved production techniques enable brands to create non-alcoholic spirits that closely mimic the taste of their alcoholic counterparts. Distillers are now crafting complex and nuanced flavors using a variety of botanicals and spices, enhancing consumer appeal and encouraging trial and adoption of these products.
For instance, in July 2024, Ben Lomond Gin launched the Ben Lomond Non-Alcoholic Botanical Spirit, inspired by the citrus and juniper notes of the brand’s flagship full-strength gin. The new offering contains less than 0.5% ABV. This non-alcoholic spirit blends Scottish rowan berries, blackcurrants, juniper, orange peel, and red peppercorns to enhance the brand's signature flavors.
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North America is expected to grow at a CAGR of 9.4% from 2024 to 2030. The market in North America has seen a surge in innovation, with many brands developing high-quality, flavorful alternatives that closely mimic traditional alcoholic beverages. This variety of products, including non-alcoholic versions of popular spirits like gin, vodka, and whiskey, has made it easier for consumers to find options that suit their tastes and preferences, increasing demand
Gin is expected to grow with a CAGR of 9.8% from 2024 to 2030. A growing focus on health and wellness, particularly among younger generations like Gen Z and millennials, drives consumers to seek lower-alcohol or alcohol-free alternatives. Many individuals are becoming more mindful of their alcohol consumption, leading to a preference for non-alcoholic gin that allows them to enjoy social experiences without the negative effects of alcohol
Off trade is expected to grow at a CAGR of 9.0% from 2024 to 2030. Non-alcoholic spirits are becoming more widely available through off-trade channels, making them easily accessible for consumers to purchase and enjoy at home. The convenience of buying these products in supermarkets, liquor stores, and online allows consumers to explore and experiment with different non-alcoholic options without needing to visit a bar or restaurant. This increased availability in everyday shopping locations makes it simple for consumers to incorporate non-alcoholic spirits into their regular routines
Grand View Research has segmented the global non-alcoholic spirits market based on product, distribution channel, and region:
Non-alcoholic Spirits Product Outlook (Revenue, USD Million, 2018 - 2030)
Whiskey
Rum
Gin
Vodka
Others
Non-alcoholic Spirits Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
On Trade
Off Trade
Non-alcoholic Spirits Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
India
Japan
Australia & New Zealand
South Korea
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Non-Alcoholic Spirits Market
Seedlip
Lyre's
Ceder's
Monday Gin
Ritual Zero Proof
Kin Euphorics
Töst
Spiritless
Pentire
Harp & Bard
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