Natural Flavors Market Size To Reach $10.54 Billion By 2030

Natural Flavors Market Growth & Trends

The global natural flavors market size is expected to reach USD 10.54 billion by 2030, growing at a CAGR of 7.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is expanding rapidly due to a convergence of consumer preferences, regulatory pressures, and market trends. With an increasing focus on health consciousness, consumers are gravitating towards products that boast clean labels and minimal processing.

Natural flavors derived from real food sources like fruits, vegetables, herbs, and spices resonate with this trend, offering a perceived healthier alternative to artificial additives. Consumers are increasingly gravitating towards health and wellness, seeking out products that are perceived as healthier, such as those containing natural flavors. This trend is part of a broader "clean label" movement, where shoppers prefer foods with simpler, more recognizable ingredients, and natural flavors fit this bill perfectly.

Regulatory agencies worldwide are also tightening restrictions on artificial ingredients, prompting manufacturers to shift towards natural flavors to ensure compliance and address consumer concerns. Moreover, the demand for authenticity and transparency in food production has propelled the popularity of natural flavors as consumers seek products with traceable ingredients and genuine flavor profiles.

Manufacturers are responding to these market dynamics by incorporating natural flavors into their food and beverage offerings, capitalizing on the opportunity to differentiate their products, appeal to health-conscious consumers, and navigate evolving regulatory landscapes.

For instance, in June 2023, Sensegen, a biotechnology company specializing in taste, smell, and beauty solutions, unveiled its much-awaited exotic flavors collection. This innovative range offers a selection of captivating flavors tailored for food and beverages. Within the collection, consumers can indulge in six distinct and authentic true-to-fruit flavors, including lychee, guava, papaya, yuzu, dragon fruit, and violet.

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Natural Flavors Market Report Highlights

• Based on application, the food segment accounted for a revenue share of 65.0% in 2023. There is a growing consumer preference for clean-label products made with natural ingredients. Natural flavors align with this trend, as they are perceived as being healthier and more wholesome compared to artificial flavors. Consumers are increasingly seeking out food products that contain recognizable and minimally processed ingredients, driving the demand for natural flavors.

• The powder form segment is expected to grow at the fastest CAGR from 2024 to 2030. Powdered natural flavors can be easily incorporated into a wide range of food and beverage products, including dry mixes, seasonings, snack foods, beverages, and supplements. Their powdered form allows for uniform dispersion and consistent flavor delivery throughout the product, enhancing overall taste and aroma.

• Asia Pacific is expected to grow at the fastest CAGR from 2024 to 2030. Many countries in the region have a rich culinary heritage with a long tradition of using natural ingredients and flavors in cooking. As a result, there is a cultural preference for products made with natural flavors derived from familiar and traditional sources such as fruits, spices, and herbs.

Natural Flavors Market Segmentation

Grand View Research has segmented the global natural flavors market based on form, application, and region:

Natural Flavors Form Outlook (Revenue, USD Million, 2018 - 2030)

• Powder

• Liquid/ Gel

Natural Flavors Application Outlook (Revenue, USD Million, 2018 - 2030)

• Food

  • Dairy Products

  • Bakery & Confectionery

  • Supplements & Nutrition Products

  • Meat & Seafood Products

  • Snacks

  • Pet Foods

  • Sauces, Dressings & Condiments

  • Others

• Beverage

  • Juices & Juice Concentrates

  • Functional Beverages

  • Alcoholic Beverages

  • Carbonated Soft Drinks

  • Others

• Others

Natural Flavors Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

  • UAE

List of Key Players in the Natural Flavors Market

• Givaudan

• Firmenich SA

• Symrise

• Sensient Technologies Corporation

• International Flavors & Fragrances Inc. IFF

• Takasago International Corporation

• Kerry Group plc

• MANE

• Robertet Group

• Huabao Flavours & Fragrances Co. Ltd.