Natural Dog Treats Market Size To Reach $14.03 Billion By 2030

Natural Dog Treats Market Growth & Trends

The natural dog treats market is expected to reach USD 14,025.9 million by 2030, is expected to grow at a CAGR of 12.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global increase in pet ownership, especially among millennials and Gen Z, has intensified the focus on pet health and wellness. This demographic shows a strong preference for natural and organic products, and they are applying this preference to their pets' diets. The growing trend of viewing pets as family members has resulted in increased spending on premium pet products, including natural dog treats. Pet owners are now more conscious about the ingredients in pet food, opting for high-quality, natural options that reflect the health-conscious choices they make for themselves.

Pet owners are becoming increasingly aware of the importance of proper nutrition for their pets. Natural dog treats, which are free from artificial additives, preservatives, and fillers, are seen as healthier alternatives. This heightened awareness is fueling the demand for treats that enhance the overall well-being of pets.

The market is poised for continued growth, propelled by advancements in product formulations, strategic marketing, and broader distribution channels. Manufacturers and industry stakeholders have substantial opportunities to leverage evolving consumer trends and enhance their presence in the global market. Companies are increasingly adopting marketing strategies similar to those used for human food, focusing on transparent ingredient sourcing, nutritional benefits, and eco-friendly packaging.

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Natural Dog Treats Market Report Highlights

• The eatables segment possess a share of 67.41% in 2023. Many pet edibles now feature natural ingredients such as hemp and CBD, which have shown potential benefits in addressing various health issues in animals, including cancer, anxiety, sleep disorders, and epilepsy. The rising incidence of anxiety disorders in pets, especially dogs, is a major factor driving the growth of this market segment.

• The distribution of natural dog treats through specialty pet stores possesses a share of 42.21%. Increasing initiatives by specialty pet stores, such as collaborations with leading manufacturers of pet snacks and treats, are expected to drive segment growth and provide a competitive edge for industry players.

• North America held a market share of 52.52% in 2023. Consumers in North America prioritize products made with natural ingredients and actively seek organic certifications. Banana ketchup brands that provide clean label formulations are well-positioned to attract health-conscious buyers.

Natural Dog Treats Market Segmentation

Grand View Research has segmented the global natural dog treats market based on product, and distribution channel:

Natural Dog Treats Product Outlook (Revenue, USD Million, 2018 - 2030)

• Eatables

• Chewable

Natural Dog Treats Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets & Hypermarkets

• Specialty Pet Stores

• Online

• Others

Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • France

  • Germany

  • Spain

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players of Natural Dog Treats Market:

• Mars, Incorporated

• Nestlé S.A.

• The J.M. Smucker Company

• General Mills Inc.

• Colgate Palmolive Company

• Off-Leash Pet Treats

• Wellness Pet, LLC

• Merrick Pet Care

• Spectrum Brands, Inc.

• The Dog Chew Company