Mustard Oil Market Size To Reach $20.10 Billion By 2030

Mustard Oil Market Growth & Trends

The global mustard oil market size is expected to reach USD 20.10 billion by 2030, growing at a CAGR of 4.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing consumption of mustard oil can be attributed to several key factors that are driving its usage among consumers. One of the primary reasons is the health benefits associated with mustard oil. It is recognized for its favorable fatty acid profile, containing a good balance of monounsaturated and polyunsaturated fatty acids. This composition is beneficial for heart health, making mustard oil a preferred choice for health-conscious consumers.

Culinary versatility is another significant factor contributing to the rising popularity of mustard oil. It is widely used in various cuisines, especially in Indian cooking, where it adds a distinctive flavor to dishes. As consumers explore diverse culinary experiences, the demand for mustard oil as a cooking medium continues to grow. Its applications extend beyond cooking to include pickling and as a base for marinades, enhancing its appeal in the kitchen.

In recent years, there has been a growing trend among consumers towards natural and organic cooking oils. Mustard oil, often perceived as a more natural option compared to refined oils, aligns with this shift. The demand for oils that retain their original flavors and nutritional benefits has increased as consumers seek healthier and more sustainable culinary choices. Increased awareness and education about the benefits of mustard oil have also played a role in its rising usage. Consumers are becoming more informed about the nutritional advantages of mustard oil, including its anti-inflammatory properties and potential to support metabolic health.

Market innovations have further contributed to the growth of mustard oil consumption. The introduction of various mustard oil products, including flavored and infused options, has broadened consumer choices and enhanced market appeal. Innovations in packaging and product formulations cater to evolving consumer preferences, making mustard oil more accessible and attractive to a wider audience. For instance, in July 2024, GRM Overseas launched 10X Gulistan Kachi Ghani Mustard Oil, a premium cooking oil aimed at enhancing culinary experiences. This mustard oil is extracted using the traditional cold-press method, which preserves its natural flavor and nutritional properties. The product is designed to cater to health-conscious consumers, as it is rich in omega-3 fatty acids and antioxidants. The launch of this mustard oil aligns with the growing consumer preference for natural and organic cooking oils. GRM Overseas aims to capture a significant share of the mustard oil market by emphasizing the purity and quality of its product.

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Mustard Oil Market Report Highlights

• Based on processing type, the edible mustard oil segment accounted for the largest market share of 80.2% in 2023. Mustard oil is increasingly recognized for its health benefits, including its high content of monounsaturated fatty acids (MUFAs), omega-3 fatty acids, and antioxidants. These components are associated with improved heart health, anti-inflammatory effects, and overall well-being. As consumers become more health-conscious, they are opting for oils like mustard oil that offer both flavor and nutritional benefits.

• Based on packaging, the pouched mustard oil segment is expected to grow at a CAGR of 5.5% from 2024 to 2030. Pouches use less material than rigid containers, which can reduce packaging waste and the overall environmental footprint. This appeals to consumers who are environmentally conscious and prefer sustainable options.

• Based on end use, the residential mustard oil segment is expected to grow at a CAGR of 5.2% from 2024 to 2030. Mustard oil is known for its distinct, pungent flavor that enhances the taste of various dishes, especially in traditional and ethnic cuisines. It is used for frying, sautéing, and pickling, adding a unique taste to home-cooked meals. As more people experiment with global and traditional recipes, mustard oil is becoming a popular choice in residential kitchens.

• Based on distribution channel, food service accounted for a market share of 56.2% in 2023. Many restaurants and food service establishments are incorporating authentic and regional cuisines into their menus. Mustard oil, a staple in South Asian and certain East Asian cuisines, is used to create traditional dishes that attract consumers seeking authentic culinary experiences. Its unique flavor and mustard properties make it a preferred choice for chefs looking to replicate traditional recipes.

• North America is expected to grow at a CAGR of 5.1% from 2024 to 2030. As global cuisine becomes more popular and diverse, there is a greater demand for various types of mustard oils to accommodate different mustard styles and recipes. This trend is leading to higher consumption of specialty oils and blends. Additionally, as these consumers seek healthier dietary options, mustard oil, especially cold-pressed varieties, is becoming more popular.

Mustard Oil Market Segmentation

Grand View Research has segmented the global mustard oil market based on processing type, packaging, end use, distribution channel, and region:

Mustard Oil Processing Type Outlook (Revenue, USD Million, 2018 - 2030)

• Edible

• Non-Edible

Mustard Oil Packaging Outlook (Revenue, USD Million, 2018 - 2030)

• Bottles

• Pouches

• Cans

• Jars

Mustard Oil End Use Outlook (Revenue, USD Million, 2018 - 2030)

• Residential

• Commercial

Mustard Oil Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Foodservice

• Retail

  • Hypermarkets & Supermarkets

  • Convenience stores

  • Online

  • Others

Mustard Oil Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • France

  • Germany

  • Spain

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Mustard Oil Market

• V.V.S.V. & Sons Edible Oil Mill

• Cargill, Incorporated

• Emami Agrotech Ltd.

• Adani Wilmar Limited

• K. S. Oils Limited

• Marico

• Puri Oil Mills Limited

• Dabur India Ltd.

• Bansal Oil Mill Ltd.

• Patanjali Ayurved