Morocco Cosmetics Market Size To Reach $2.79 Billion By 2030

Morocco Cosmetics Market Growth & Trends

The Morocco cosmetics market size is expected to reach USD 2.79 billion by 2030, registering a CAGR of 7.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth can be attributed to surging demand for premium cosmetic products, majorly driven by the increasing purchasing power of consumers.

Rising consumption of cosmetic products by women owing to increasing westernization in the country is estimated to be a key factor driving the market. Growing demand for personal care and grooming products from male consumers is also anticipated to bolster the growth of the market over the forecast period. E-commerce platforms are projected to play a significant role in supporting the growth of the Morocco cosmetics market owing to the high convenience they offer to consumers.

The industry is registering an increase in the number of male consumers. Changing climatic conditions and lifestyles are prompting men to use cosmetic products in their daily routines. Fragrances, skincare, and hair care products are increasingly being used by both men as well as women.

Morocco has consistently outperformed other African countries in terms of its ranking in various global retail indexes. The relatively stable political atmosphere in the country and the increasing middle-class population are providing a significant push to the market.

The country has made considerable strides in recent years related to investments in infrastructure. One such example is of investments made to improve infrastructure in the Tangier free trade zone. Such developments in the country are attracting investors from across the globe.

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Morocco Cosmetics Market Report Highlights

• Skin & sun care products dominated the market with the largest revenue share of 40.6% in 2024. The growing awareness of the importance of skin protection and maintenance has led to a high demand for skin care products, including moisturizers, serums, and anti-aging creams.

• Females dominated the market with the largest revenue share in 2024 due to social media's growing influence, and beauty influencers have heightened awareness and interest in cosmetic products.

• The retail channel dominated the market with the largest revenue share in 2024. Physical retail stores, such as department stores, specialty beauty shops, and pharmacies, provide consumers with the opportunity to try products before purchasing, which is especially important for cosmetics.

Morocco Cosmetics Market Segmentation

Grand View Research has segmented Morocco cosmetics market report based on product, gender, and distribution channel:

Morocco Cosmetics Product Outlook (Revenue, USD Million, 2018 - 2030)

• Skin and sun care products

• Haircare products

• Deodorants

• Makeup & color cosmetics products

• Fragrances

Morocco Cosmetics Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Retail

• Online

Morocco Cosmetics Gender Outlook (Revenue, USD Million, 2018 - 2030)

• Male

• Female

List of Key Players of Morocco Cosmetics Market

• Dabur International

• Botanica Natural Products

• Groupe Clarins

• Unilever

• Oriflame Cosmetics Global SA

• Kao Corporation

• Shiseido Company, Limited

• L’Oréal S.A.

• The Avon Company

• Procter & Gamble