Men’s Health Supplements Market To Reach $132.13 Billion By 2030

Men’s Health Supplements Market Growth & Trends

The global men’s health supplements market size is expected to reach USD 132.13 billion by 2030, according to a new report by Grand View Research, Inc. The market is estimated to register a CAGR of 9.70% from 2023 to 2030. Factors such as the changing lifestyle & stressful work environment along with rising age-related health concerns are projected to drive the market’s growth. In addition, rising competition in the market owing to the high consumer demand and rising emphasis of market players to manufacture quality supplements is another vital factor propelling the growth.

Rising age-related concerns among men are one of the major factors bolstering the demand for health supplements. As men age, they face a number of issues such as hair thinning, cardiovascular issues, immunity issues, performance issues, and prostate health issues among others. Health supplements often address these underlying age-related issues and support vitality and overall well-being. Some of the most selling supplements for male health are ADAM Superior Men’s Multivitamin and SmartyPants Men’s Complete, among others.

Moreover, the surging trend of veganism across the globe is projected to benefit the plant-based supplementation products which are anticipated to fuel the demand for plant-based dietary supplements over the forecast period. For instance, according to American Botanical Council, the retail sales of herbal supplements in the U.S. increased by 9.7% in the year 2021. The highest-selling herbal supplementation products in the U.S. were formulations containing elderberry, ashwagandha, and ginko which have a significant role in improving male health.

Furthermore, the high prevalence of lifestyle-associated disorders and robust demand for supplements to support normal body functions have facilitated novel product introductions and innovations. For instance, in October 2022 Pharmactive Biotech Products launched Liboost, an extract of Turnera diffusa to enhance sexual function in both women and men. The newly launched product is scientifically backed to boost sexual appetite and function.

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Men’s Health Supplements Market Report Highlights

• Weight management supplements dominated the market in 2022 with a revenue share of 35.76%. This large share can be attributed to the rising cases of obesity and related health ailments such as diabetes, cardiovascular diseases (CVDs), and hypertension

• Based on age group, the 31-45 segment was the largest revenue contributor for the industry with a share of 30.85% in 2022. The above 60 segment is expected to witness the fastest CAGR over the forecast period, owing to increasing life expectancy, rising awareness about wellbeing, and increasing disposable income

• Based on formulation, the capsule segment dominated the market with a revenue share of 35.38% in 2022. The higher revenue share is attributed to the high number of products available in capsule form owing to its lower cost, high convenience, high shelf life, and greater patient compliance

• Offline distribution channel segment dominated the global industry with a share of 74.35% in 2022, whereas the online segment is projected to register the highest CAGR during the projected period

• Asia Pacific region dominated the global industry in 2022 with a revenue share of 37.78%, owing to the availability large patient pool and robust demand for supplements

Men’s Health Supplements Market Segmentation

Grand View Research has segmented the global men’s health supplements market based on type, age group, formulation, distribution channel, and region:

Men’s Health Supplements Type Outlook (Revenue, USD Million, 2018 - 2030)

• Sports Supplements

• Reproductive Health Supplements

• Bone & Joint Health Supplements

• Cardiovascular Health Supplements

• Probiotic Supplements

• Anti-Aging Supplements

• Hair Growth Supplements

• Weight Management Supplements

• Immune Health Supplements

• Others

Men’s Health Supplements Age Group Outlook (Revenue, USD Million, 2018 - 2030)

• 20-30

• 31-45

• 46-60

• Above 60

Men’s Health Supplements Formulation Outlook (Revenue, USD Million, 2018 - 2030)

• Tablets

• Capsules

• Liquids

• Powders

• Gummies

• Others

Men’s Health Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

Men’s Health Supplements RegionalOutlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

  • Denmark

  • Norway

  • Sweden

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

  • Thailand

• Latin America

  • Brazil

  • Mexico

  • Argentina

• Middle East and Africa (MEA)

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in the Men’s Health Supplements Market

• Nature's Lab

• Nordic Naturals

• NOW Foods

• Irwin Naturals

• GNC

• The Vitamin Shopee

• Amway

• Life Extension

• New Chapter, Inc.

• Metagenics LLC