Men’s Health Supplements Market Size, Share & Trends Analysis Report By Type (Sports Supplements, Reproductive Health Supplements), By Age Group, By Formulation, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global men’s health supplements market size was valued at USD 63.75 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 9.70% from 2023 to 2030. The growth of the men’s health supplements industry can be attributed to the increasing attention toward maintaining health and the rising trend of preventive healthcare. Moreover, increasing nutritional deficiencies among men is another factor influencing the demand for health supplements for men. For instance, according to Fullscript, more than 40% of U.S. adults are vitamin D deficient.

The COVID-19 pandemic had a positive impact on the men’s health supplements market as people became more conscious about their health and well-being. Moreover, it has shifted the paradigm toward preventive healthcare and thus the demand for men’s health supplements has increased. Traditionally marketers have focused on female consumers, but in recent times, men’s health supplements have gained popularity to help men maintain their fitness levels and energy. According to a report by the Council for Responsible Nutrition, around 73% of men use health supplements to support overall well-being and 42% of men’s supplement users are interested in supplements that offer complete health and wellness benefits. Thus, the changing consumption pattern of these products across men is likely to create momentum for the global market in the coming years.

Moreover, the rising inclination toward personalized nutrition for better catering to health needs is projected to offer significant growth opportunities for the industry. In addition, the presence of several risk factors, comorbidities, genetics, and lifestyle factors have also contributed to the high demand for personalized supplementation. Thus, the higher demand for customized supplementation is pushing market players to introduce novel products. For instance, in January 2023, Nourished and Neutrogena partnered to develop personalized 3D-printed skin dietary supplements for men and women. Similarly, in July 2022 Healthycell launched next-generation customized supplement products in partnership with Panaceutics.

Furthermore, convenient accessibility of men’s health supplements owing to the growing number of e-pharmacies and high penetration e-commerce platforms is likely to facilitate market expansion. E-commerce platforms have started to gain traction in developing economies such as China, India, and Mexico. In addition, a large number of market players are introducing their offerings on e-commerce platforms to strengthen their business avenues. For instance, in March 2022 Cymbiotika launched its e-commerce store in the UK for natural supplements.

Type Insights

Weight management supplements accounted for the largest market share of 35.76% in 2022 and are expected to witness significant growth during the forecast period. Factors such as the rising cases of obesity and related health ailments, such as diabetes, cardiovascular diseases (CVDs), and hypertension are projected to drive product demand. For instance, as per the National Institute of Diabetes and Digestive and Kidney Diseases obesity is a serious concern among adults and around 1 in 3 men (34.1%) are overweight. Thus, the surging obese population has propelled the demand for low-calorie diets and weight management products. In addition, the growing trend of fitness, social media penetration, and growing inclination toward aesthetics are other factors propelling market growth.

Anti-aging supplements are projected to grow at the fastest CAGR of 11.18% from 2023 to 2030. Factors such as the rising elderly population, high desire for a youthful appearance, and increasing disposable income are projected to drive a high growth rate of the segment. Moreover, changing lifestyles, and growing inclination toward aesthetics are further supporting segment expansion. The higher demand for anti-aging products among consumers is pushing manufacturers to introduce new products with enhanced safety and fewer side effects. In May 2022, Wonderfeel announced the U.S. patent application for the launch of Yongr, a revolutionary formulation to address signs of aging.

Age Group Insights

The 31-45 segment dominated with a market share of 30.85% in 2022. The higher revenue share of the segment is attributed to the higher awareness about supplement-based products in this age group, potential buying power, and larger adoption of supplements. In addition, men in the age group of 31-45 are the largest consumer pool for companies to target their products as these consumers often demand various supplements to support their lifestyle. Moreover, the majority portion of this consumer group is highly influenced by social media, and thus, companies use social media platforms to promote their products more appealingly. For instance, wellness and sports supplement companies are using social media platforms like Instagram, Facebook, and others to maximize their product reach.

The above-60 age group segment is projected to register the fastest CAGR of 10.70% from 2023 to 2030. Increasing life expectancy, rising awareness about well-being, and increasing disposable income are anticipated to support the higher growth rate of the segment. Moreover, rising consumer interest in natural products owing to higher safety profile than synthetic ones is another factor contributing to industry expansion.

Formulation Insights

The capsules segment dominated the market with a revenue share of 35.38% in 2022. A high number of products available in capsule form owing to the lower cost, high convenience, high shelf life, and greater patient compliance are projected to drive the segment growth. Capsules appear to be more feasible in the case of smaller formulations. Furthermore, they require minimal excipients (such as binders), which increases their appeal to the end user. Manufacturing advancements have provided capsule manufacturers with a wide range of options to offer brand owners, including various shell colors, designs, shapes, and imprints. Moreover, various strategic initiatives undertaken by market players are expected to fuel the market growth. For instance, in February 2023 Capillus launched a scientifically proven hair wellness supplement in capsule form for both women and men. Thus, rising product launches are further anticipated to support segment expansion.

The gummies segment is projected to exhibit the fastest CAGR of 11.22% from 2023 to 2030. The rising demand from the young and middle-aged population, rising preferences over tablets and capsules and surging interest of manufacturers to develop gummies-based supplementations are fueling segment uptake. For instance, in January 2023, Modicare expanded its offerings with the launch of its Well Gummies product range to support skin, nail, and hair health.

Distribution Channel Insights

The offline segment captured the largest market share of 74.35% in 2022. The presence of established supermarkets/ pharmacy chains like Walgreens, Walmart, Boots, and CVS Pharmacy significantly contribute to the segment expansion. In addition, offline shopping offers personalized guidance from pharmacists/ doctors, and it also offers a wide variety of products to choose from for customers.

On the contrary, the online segment is projected to register the fastest CAGR of 10.64% from 2023 to 2030. An increase in the number of self-directed consumers is one of the important factors driving the online pharmacies segment. In addition, various discounts offered by online pharmacies in the form of coupons and cashback are another factor fueling segment uptake. Moreover, many key participants in the men’s health supplements and wellness space are launching their businesses on e-commerce platforms to serve a large consumer base and acquire a larger market share.

Regional Insights

Asia Pacific dominated the men’s health supplements market with a share of 37.78% in 2022 and the region is projected to register the fastest growth during the forecast period. The large patient pool and robust demand for supplements are the factors likely to contribute to a higher revenue share of the region. In addition, rising investments by companies in the region to strengthen their presence and distribution networks are also fueling regional industry. For instance, in June 2023 European Wellness Biomedical Group signed a MoU for the exclusive distribution of skincare supplementation products in China.

The Europe market for men’s health supplements is expected to grow at a significant CAGR of 9.55% from 2023 to 2030. The significant demand for health products across the region, high per capita income, and easy accessibility to products owing to established retail chain networks are expected to support the regional market. Moreover, the rising inclination toward preventive healthcare and the presence of large numbers of industry participants are further facilitating the regional market.

Key Companies & Market Share Insights

The key players in the men’s health supplements market are undertaking various strategic initiatives to maintain their market presence. In addition, various strategic initiatives help market players to bolster their business avenues. For instance, in June 2023, Token Communities, Ltd launched its two naturopathic supplements in the Asia market. The newly launched supplement is for type-2 diabetes and blood pressure. Some prominent players in the global men’s health supplements market include:

• Nature's Lab

• Nordic Naturals

• NOW Foods

• Irwin Naturals

• GNC

• The Vitamin Shopee

• Amway

• Life Extension

• New Chapter, Inc.

• Metagenics LLC

Men’s Health Supplements Market Report Scope

Global Men’s Health Supplements Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global men’s health supplements market report based on type, age group, formulation, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Sports Supplements

  • Reproductive Health Supplements

  • Bone & Joint Health Supplements

  • Cardiovascular Health Supplements

  • Probiotic Supplements

  • Anti-Aging Supplements

  • Hair Growth Supplements

  • Weight Management Supplements

  • Immune Health Supplements

  • Others

• Age Group Outlook (Revenue, USD Million, 2018 - 2030)

  • 20-30

  • 31-45

  • 46-60

  • Above 60

• Formulation Outlook (Revenue, USD Million, 2018 - 2030)

  • Tablets

  • Capsules

  • Liquids

  • Powders

  • Gummies

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait