The global meat flavors market size is expected to reach USD 5.43 billion by 2030, growing at a CAGR of 5.8% from 2024 to 2030, according to a report by Grand View Research, Inc. The meat-based flavor industry is experiencing rapid growth, catering to the preferences of consumers who enjoy the taste of meat. This market encompasses a wide range of products, including natural meat extracts, flavorings, and synthetic alternatives. The demand for meat flavorings has surged in recent years, driven by several factors, such as the increasing popularity of plant-based and vegetarian diets, the growing demand for ready-to-eat foods, and the expanding market size.
One of the primary market drivers is the rising interest in plant-based and vegetarian diets. As a growing number of consumers recognize the health and environmental benefits of reducing meat consumption, they seek alternatives that replicate the taste of real meat. Meat seasonings are crucial in developing these products, as they help create a more authentic and satisfying meat-like experience. The popularity of plant-based meat substitutes that use meat flavorings has increased significantly in recent years. It is expected to grow as more consumers seek healthy, sustainable food options.
In addition, modern consumers' busy lifestyles drive the demand for quick and easy meal solutions that do not compromise taste or quality. Meat seasonings are commonly used in processed and ready-to-eat foods, such as snacks, soups, and sauces, to enhance flavor and appeal. As the demand for convenient food options continues to rise, the meat-based flavors market is expected to grow further.
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Natural meat flavor accounted for a share of 65.40% in 2023. Natural meat flavors are often richer and more complex in taste compared to their artificial counterparts, providing a more authentic and satisfying flavor experience. Consumers seeking genuine taste experiences are drawn to products that use natural flavors, as they replicate the true taste of meat more accurately. This demand for authenticity is especially strong in premium and gourmet food segments, where flavor quality is paramount
Beef accounted for a market share of 32.40% in 2023. There is a growing trend towards premium and gourmet food products, which often incorporate beef flavors to deliver a luxurious and authentic taste experience. Whether in high-end ready meals, artisanal snacks, or gourmet sauces, beef flavors elevate the product's quality and appeal to discerning consumers willing to pay more for superior taste
Powder is expected to grow at a CAGR of 6.2% from 2024 to 2030. Powders are easy to measure, store, and incorporate into recipes, offering convenience to home cooks and food manufacturers. Their lightweight and non-perishable nature makes them easy to transport and store, particularly in bulk quantities. Consumers appreciate the ease of sprinkling or mixing powdered flavors into their dishes without additional preparation
Online is expected to grow at a CAGR of 7.8% from 2024 to 2030. E-commerce platforms frequently offer competitive pricing, discounts, and special promotions, making online shopping an attractive option for budget-conscious consumers. In addition, online retailers often provide bulk purchasing options and subscription services that can further reduce costs. The ability to easily compare prices across different websites also empowers consumers to find the best deals
North America is expected to grow at a CAGR of 6.1% from 2024 to 2030. With the rising trend of plant-based diets and alternative protein sources, meat flavors are increasingly used to replicate the taste of meat in vegetarian and vegan products. Consumers looking for the familiar taste of meat without the actual meat content turn to these flavors to satisfy their cravings. This trend supports the growing market for plant-based meats, where meat flavors are crucial in mimicking traditional meat dishes
Grand View Research has segmented the global meat flavors market based on type, source, form, distribution channel, and region:
Meat Flavors Type Outlook (Revenue, USD Million, 2018 - 2030)
Natural Flavor
Artificial Flavor
Meat Flavors Source Outlook (Revenue, USD Million, 2018 - 2030)
Beef
Chicken
Pork
Lamb
Other
Meat Flavors Form Outlook (Revenue, USD Million, 2018 - 2030)
Liquid
Powder
Paste
Meat Flavors Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Hypermarkets & Supermarkets
Convenience stores
Online
Others
Meat Flavors Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia & New Zealand
Central & South America
Brazil
Middle East & Africa
UAE
List of Key Players in the Meat Flavors Market
Givaudan
Kerry Group
International Flavors & Fragrances Inc. (IFF)
Symrise AG
Firmenich SA
Sensient Technologies Corporation
Takasago International Corporation
Robertet Group
Mane SA
Frutarom Industries Ltd. (Now part of IFF)
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