Marine Vinyl Market Size To Reach $488.0 Million By 2030

Marine Vinyl Market Growth & Trends

The global marine vinyl market size is expected to reach USD 488.0 million by 2030, growing at a CAGR of 5.3 from 2024 to 2030, according to a new report by Grand View Research, Inc. The market growth can be attributed to the surging demand for recreational boating, water sports, and yachting in North America and Europe. Furthermore, the expansion of maritime tourism in the Middle East & Africa, the Caribbean, and the Mediterranean is boosting the demand for marinas and waterfronts, thereby driving the product demand.

Marine vinyl is one of the ideal materials designed to withstand the harsh conditions of marine environments as it is highly resistant to tear, punctures, and abrasions. This makes it an ideal material for boat interiors and exteriors wherein constant exposure to physical stress is common. Moreover, marine vinyl is also waterproof. It prevents issues such as rotting, warping, and degrading of the components of the watercraft owing to no water absorption.

Innovations in marine vinyl, such as improved UV resistance, better textures, and enhanced durability, attract more consumers who are looking to renovate or refurbish their recreational boats, cruise ships, and yachts. Trivantage introduced pleated marine vinyl as part of its Nassimi Seaquest, Causeway Roll-N-Pleat, Nautolex Capitano, and Sunbrella Horizon brands. The pleated marine vinyl is durable, easy to clean, does not require specialized machinery for installation, and is available in multiple colors and patterns.

Moreover, the maintenance of marine vinyl is relatively simpler than other materials. It can be easily cleaned with soap and water and hence, has no requirement for special treatment methods or coatings to maintain its appearance and functionality. This ease of maintenance is appealing for outdoor applications wherein frequent cleaning might be necessary. Such factors contribute to the rising product demand for conventional fabrics in marine applications across the world.

Rising concerns among the masses across the world over the environmental impact of using vinyl affect the market growth. PVC contributes more to global warming compared to other types of plastic owing to its high energy consumption and discharges a significant amount of carbon dioxide (CO2) during its manufacturing process. Hence, with the growing awareness regarding climate change, the inclination of consumers toward sustainable alternatives is hampering the market demand.

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Marine Vinyl Market Report Highlights

• Based on end use, cruise ships dominated the market in 2023, accounting for a revenue share of 36.86%. This growth is attributed to the extensive use of marine vinyl in seating, upholstery, wall covering, cabin interiors, and outdoor furniture applications due to its versatility, durability, low maintenance, and aesthetic appeal

• Marine vinyl is also a preferred material for seating and upholstery on cruise ships, including lounges, dining areas, and outdoor deck furniture. It is resistant to UV rays, saltwater, and mildew, making it ideal for both indoor and outdoor applications. It can also endure heavy use while maintaining its aesthetic appeal, which is crucial for high-traffic areas on cruise ships

• North America is projected to be the largest market in terms of revenue, with USD 230.2 million by 2030. The U.S. and Canada have a strong culture of recreational boating. Furthermore, the presence of coastal areas, Great Lakes, and numerous inland waterways has led to a higher demand for boating as well as marine vinyl in the region

• The market is characterized as moderately competitive owing to the presence of both regional and multinational players. The key players in this industry are focusing on improving the quality of their products and enhancing their production capabilities. They are also increasingly focused on enhancing the quality of their products and providing customization options for them in terms of color, texture, and size for use in specific applications

• Established brands with higher goodwill and a reputation for producing reliable and high-quality marine vinyl products tend to attract more consumers. Brand loyalty is an important factor affecting the buying decisions in the market, where consumers rely on trusted brands to ensure the safety and longevity of their marine upholstery

• Marine vinyl can have higher upfront costs than conventional fabrics and materials. This may deter budget-conscious consumers and small businesses from using marine vinyl, especially due to a lack of awareness about its long-term benefits over conventional materials

Marine Vinyl Market Segmentation

Grand View Research has segmented the marine vinyl market based on end use, and region:

Marine Vinyl End Use Outlook (Volume, Thousand Square Meters; Revenue, USD Million; 2018 - 2030)

• Yachts

• Cruise Ships

• Sport Boats

• Others

Marine Vinyl Regional Outlook (Volume, Thousand Square Meters; Revenue, USD Million; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Spain

• Asia Pacific

  • China

  • Singapore

  • Japan

• Central & South America

  • Brazil

• Middle East & Africa

  • Saudi Arabia

  • UAE

List of Key Players in the Marine Vinyl Market

• Sunbrella

• The Swavelle Group

• Charlotte Fabrics

• Richloom

• Morbern Europe BV

• OMNOVA North America Inc.

• Herculite

• Reliatex Inc.

• Uniroyal Engineered Products, LLC.

• BZ Leather

• SPRADLING GROUP

• Nassimi LLC

• Ultra Fabrics