Influencer Marketing Platform Market To Reach $97.55 Billion By 2030

Influencer Marketing Platform Market Growth & Trends

The global influencer marketing platform market size is estimated to reach USD 97.55 billion by 2030, registering a CAGR of 23.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth can be attributed to the increasing need for end-to-end solutions for managing influencer-generated content, identifying social influencers, and analyzing influencer marketing campaigns. The elevating demand for these solutions across the industries, such as fashion, retail, cosmetics, and e-commerce, is expected to provide promising growth prospects to the influencer marketing platform market.

The market statistics are being further strengthened by the high adoption rate of virtual influencers based on Computer-Generated Imagery. Virtual influencers use demographic and audience data obtained from various platforms and consumer forums to provide more accurate results. In this regard, the fashion and lifestyle industry offers a wide scope for virtual influencers owing to their ability to stay abreast with fast fashion trends and higher creativity.  

The changing content consumption trends are expected to drive the growth of the influencer marketing platform market in the upcoming years. For instance, the increasing demand for Over-The-Top (OTT) media services and their collaboration with influencers for to advertise and promote their content are opening new growth avenues for the influencer marketing platform market.

Apart from the aforementioned factors, the emergence of 5G technologies is also expected to provide an impetus to the influencer marketing platform market. The 5G technology offers improved connectivity and enhances automation of marketing practices, which, in turn, increases media consumption. Besides, 5G will also significantly increase the demand for digital video advertising due to greater bandwidth and connectivity. This will allow influencers to deliver high-resolution 4K video content, faster page loading, and a better click-through rate to the brands.

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Influencer Marketing Platform Market Report Highlights

• The influencer management segment is anticipated to observe fastest growth during the forecast period, owing to the increased adoption of influencer marketing strategies by the corporations

• The SME segment is expected to grow at the fastest CAGR over the forecast period, owing to the increased adoption in SMEs to implement more efficient and cost-effective marketing strategies

• The Asia Pacific is estimated to capture a sizeable revenue share, expanding at a CAGR of over 27.0% during the forecast period due to the entry of numerous influencer marketing startups in China and India.

Influencer Marketing Platform Market Segmentation

Grand View Research has segmented the global influencer marketing platform market based on application, organization size, end-use, and region:

Influencer Marketing Platform Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Campaign Management

• Search & Discovery

• Analytics & Reporting

• Influencer Management

Influencer Marketing Platform Organization Size Outlook (Revenue, USD Billion, 2018 - 2030)

• Large Enterprises

• SMEs

Influencer Marketing Platform End-use Outlook (Revenue, USD Billion, 2018 - 2030)

• Food & Entertainment

• Sports & Fitness

• Travel & Holiday

• Fashion & Lifestyle

• Others

Influencer Marketing Platform Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

• Asia Pacific

  • China

  • Australia

  • Japan

  • India

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

List of Key Players in the Influencer Marketing Platform Market

• Upfluence

• AspireIQ, Inc.

• Grapevine Marketing LLC.

• Later Influence

• Klear (Meltwater)

• NeoReach

• Traackr, Inc.

• Webfluential

• Hypetap

• CreatorIQ