Human Grade Pet Food Market To Reach $3.77 Billion By 2030

Human Grade Pet Food Market Growth & Trends

The global human grade pet food market size is expected to reach USD 3.77 billion by 2030, growing at a CAGR of 6.6% during the forecast period, according to a new report by Grand View Research, Inc. Several key factors drive the increasing demand for human-grade pet food among pet owners. Pet owners are increasingly concerned about their pets' health and wellness, seeking higher-quality, safer food options. This trend reflects a broader humanization of pets, where they are considered integral family members deserving of nutritious, human-grade ingredients free from fillers and artificial additives. Manufacturers respond transparently in sourcing and production, building trust through clear labeling and adherence to human food standards.

Innovations in flavors play a crucial role, with manufacturers introducing diverse and appealing options inspired by popular human foods and natural ingredients. These include a variety of flavors such as salmon and quinoa, turkey and sweet potato, and lamb and brown rice, catering to both pet and owner preferences for gourmet-style options. The growth extends across various segments, including snacks, treats, and wet and dry food, offering pet owners a wide range of choices that prioritize nutrition, taste, and the overall well-being of their beloved companions.

In April 2023, HelloFresh, the leading meal-kit company, launched a new premium pet food brand called The Pets Table. Developed in partnership with veterinarians, The Pets Table offers a subscription-based service that provides fresh and air-dried, human-grade recipes customized for each dog's exact caloric needs at a competitive price point.

In addition,transparency and trust are also critical factors. Pet owners are more interested in understanding where their pet's food comes from and how it's produced. Human grade pet foods often offer greater transparency in sourcing and manufacturing processes, which builds consumer trust and loyalty.

Premiumization of pet food is another driving force. As disposable incomes rise and consumers become more willing to spend on higher-quality products for their pets, there's a growing market for premium human grade pet foods. These products often command higher prices due to their superior ingredients and production standards.

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Human Grade Pet Food Market Report Highlights

• Wet food accounted for a revenue market share of 33.5% in 2023. Human grade wet food typically contains higher-quality ingredients and is formulated to provide balanced nutrition, which can appeal to pet owners who prioritize their pets' diet and health

• Sales through online stores accounted for a share of 23.0% in 2023. Online retailers often offer a wider selection of human grade pet food than brick-and-mortar stores. This variety allows consumers to explore different brands, flavors, and formulations, empowering them to experiment with new recipes or discover their favorite products from the comfort of their homes

• Asia Pacific is expected to grow at a significant CAGR from 2024 to 2030. There is increasing awareness and concern among pet owners about the quality and safety of pet food. Human-grade pet food is perceived as safer and more reliable in terms of ingredients and production standards compared to traditional pet food. Also, as disposable incomes rise across this region, pet owners are willing to spend more on premium pet products, which are often priced higher due to their quality and nutritional value

Human Grade Pet Food Market Segmentation

Grand View Research has segmented the global human grade pet food market based on type, distribution channel, and region.

Human Grade Pet Food Type Outlook (Revenue, USD Million, 2018 - 2030)

• Snacks & Treats

• Wet Food

• Dry Food

• Others

Human Grade Pet Food Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Convenience Stores

• Online

• Others

Human Grade Pet Food Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • UAE

List of Key Players in the Human Grade Pet Food Market

• JustFoodForDogs

• NomNomNow Inc.

• Spot & Tango

• The Honest Kitchen

• Ollie

• Pet Plate

• Darwin's Natural Pet Products

• The Farmers Dog, Inc.

• Nestlé S.A.

• Mars (Champion Pet foods)