Hotel Toiletries Market Size To Reach $45.29 Billion By 2030

Hotel Toiletries Market Growth & Trends

The global hotel toiletries market size is anticipated to reach USD 45.29 billion by 2030, growing at a CAGR of 10.9% during the forecast period, i.e. 2024 to 2030, according to a new report by Grand View Research, Inc.

The market is experiencing robust growth driven by increasing consumer demand for sustainable and eco-friendly amenities, prompting hotels to adopt refillable dispensers and biodegradable products. Additionally, the trend towards luxury and personalization is expanding, with hotels offering high-end, bespoke toiletries that enhance the guest experience.

The trend of wellness-focused amenities is rapidly growing, with hotels increasingly incorporating therapeutic and wellness-oriented toiletries to meet guests' health-conscious preferences. Brands like Elemis are at the forefront, offering products enriched with essential oils and natural extracts designed for stress relief and relaxation. Luxury resorts, such as Six Senses, are adopting bespoke aromatherapy blends in their guest rooms to enhance well-being, demonstrating a broader industry shift towards integrating holistic wellness into the hospitality experience.

In the evolving hotel toiletries market, recent trends emphasize a shift towards sustainable and luxury amenities, innovative partnerships, and technological advancements to enhance guest experiences. For example, in February 2022, Soho House, a members' club, launched its Soho Skin amenity kits featuring a curated selection of seven new skincare products. Members and guests had the opportunity to test these products and provide feedback before their full retail release. By July 2022, the line was available for purchase online and at Soho House’s Cowshed spas and Bloomingdale’s stores.

The Asia Pacific market is projected to grow at a CAGR of 12.0% from 2024 to 2030, driven by the increasing popularity of luxury and eco-friendly amenities. High-end resorts, such as those within the Banyan Tree and Six Senses chains, are at the forefront of this growth by integrating both luxurious and sustainable toiletries. For instance, Banyan Tree’s commitment to using locally sourced and environmentally friendly products reflects the region's growing demand for premium and eco-conscious toiletries. Additionally, hotels such as Six Senses enhance the guest experience with bespoke, natural toiletries that align with their wellness-focused philosophy. This trend highlights the region’s emphasis on combining luxury with sustainability in hotel toiletries market.

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Hotel Toiletries Market Report Highlights

• In 2023, shampoo and conditioner sales represented 22.80% of the market, reflecting their essential role in guest personal care routines. The emphasis on high-quality, eco-friendly, and customized hair care products enhances guest satisfaction and meets the rising demand for premium amenities. This steady demand, along with increased tourism and hotel stays, continues to drive market growth.

• In 2023, hotel toiletries accounted for over 56.20% of the global market revenue, driven by the expansion of global tourism and the hospitality industry's focus on enhancing guest experiences. Hotels across all segments-economy, upscale, and luxury-are increasingly offering higher-quality, premium toiletries to meet rising consumer expectations. The growing emphasis on wellness and eco-friendly travel is also influencing hotels to provide sustainable and skin-sensitive amenities, further boosting demand.

• The demand for hotel toiletries in resorts is projected to grow at a CAGR of 11.7% from 2024 to 2030, fueled by the rise in luxury and wellness-focused stays. Resorts like Six Senses and Aman are leading this trend with high-end, eco-friendly toiletries, while brands like Anantara and Banyan Tree are incorporating organic and sustainable products to meet guest expectations for premium and environmentally responsible toiletries.

• In 2023, North America held a 34.70% share of the global hotel toiletries market, driven by a focus on premium and sustainable products. High-end chains like Four Seasons and Ritz-Carlton prioritize luxury toiletries, while Marriott and Hilton enhance their offerings with eco-friendly options, such as Marriott’s collaboration with The White Company. This trend reflects a broader shift towards luxury and sustainability in U.S. hospitality industry.

• In August 2022, Waldorf Astoria Hotels & Resorts introduced Aesop as their new global bath amenity provider. This partnership underscores a commitment to sustainability and high-quality amenities, featuring Aesop’s vegan and cruelty-free products in large-format bottles to reduce single-use plastics by over 50%. The initiative enhances the guest experience with exclusive scents while streamlining operations through bulk dispensers. The transition is supported by comprehensive service, ensuring continued quality control and competitive pricing.

Hotel Toiletries Market Segmentation

Grand View Research has segmented the global hotel toiletries market based on product, end user, and region:

Hotel Toiletries Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Hand Soaps/Hand Wash

• Hand Sanitizer

• Shampoo & Conditioner

• Soap & Body Wash

• Facial Cleansers

• Lotions & Moisturizers

• Shaving Kits

• Feminine Hygiene Products

• Dental Care Products

• Others

Hotel Toiletries End User Outlook (Revenue, USD Billion, 2018 - 2030)

• Hotels

• Economy Hotels

• Upscale Hotels

• Luxury Hotels

• Resorts

• Vacation Rentals

• Others

Hotel Toiletries Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

  • UAE

List of Key players in the Hotel Toiletries Market

• Kimirica Hunter

• Vanity Group Pty Ltd

• Essential Amenities, Inc.

• Unilever PLC

• La Bottega S.P.A.

• Pineapple Hospitality

• Guest Supply

• Endeavor Czech s.r.o.

• HD Fragrances

• Molton Brown Limited