The global himalayan salt market size is expected to reach USD 691.7 million by 2030, and is expected to expand at a CAGR of 5.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. As consumers' understanding of health and well-being increases, there is a notable gravitation toward natural and clean-label items. Himalayan salt, being a naturally occurring, minimally processed salt, aligns perfectly with this trend. Its purity and lack of additives attract customers who prioritize nutritious and transparent components in their food and beverages.
The increased demand for himalayan salt can also be attributed to its versatility in various culinary applications, such as seasoning, grilling, curing, and presentation. Himalayan salt enhances the taste and aesthetic appeal of food preparation, making it suitable for a variety of culinary techniques, particularly with salt blocks and grilling planks.
Consumers are expanding their palates by seeking new and unique ethnic flavors beyond their regional cuisines, facilitating manufacturers' and suppliers' introduction of exciting ethnic food varieties in their product offerings. The expanding multicultural society craves ethnically diverse food products. Consequently, an increasing number of manufacturers are seeking ethnic affiliations for their food products, making labeling an integral part of their brand and company image.
Gourmet salts, including Himalayan pink salt, are becoming essential ingredients in international cuisines from various parts of the world, such as China, South Korea, Japan, India, Mexico, and France. Each type of gourmet salt has its specific function and provides a distinct taste and texture to food. Mined from Asian countries, particularly the Punjab region of Pakistan, pink Himalayan salt is widely used as a food additive in numerous ethnic cuisines. These factors are expected to drive the growth of the pink Himalayan salt market.
Furthermore, himalayan salt products such as lamps, bath salts, and massage stones are gaining popularity, expanding the industry beyond the culinary realm. The emphasis on sustainability and eco-friendly endeavors is influencing consumer purchasing decisions. Sensory marketing is becoming increasingly important in the Himalayan salt industry.
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Pink accounted for a share of 47.6% in 2023. The use of pink Himalayan salt in spa treatments and wellness products is on the rise. It is purported detoxifying and healing properties are featured in salt scrubs, bath salts, and salt lamps, which enhances its popularity among consumers interested in wellness and self-care
Powdered himalayan salt is expected to grow at a significant CAGR of 6.2% from 2024 to 2030. Powdered Himalayan salt is versatile and can be used in a wide range of applications, including seasoning blends, marinades, and spice mixes. Its fine texture allows it to be mixed easily with other ingredients, making it popular among consumers and food manufacturers looking for a flexible seasoning solution
Demand for himalayan salt in the food service industry accounted for a share of 32.1% in 2023. Foodservice suppliers often offer himalayan salt in various forms and blend tailored to professional kitchens. This includes different grain sizes, salt blocks, and specialty products that cater to specific culinary needs, allowing chefs and food professionals to choose the best option for their recipes and techniques
North America is expected to grow at a significant CAGR from 2024 to 2030. There is an increasing awareness of health and wellness among consumers. Himalayan salt is often marketed as a natural, unprocessed product, appealing to consumers seeking organic and minimally processed foods. This aligns with the growing trend towards clean eating and natural products
Grand View Research has segmented the global himalayan salt market on the basis of type, form, end-use, and region.
Himalayan Salt Type Outlook (Revenue, USD Million, 2018 - 2030)
Pink Salt
Black Salt
White Salt
Himalayan Salt Form Outlook (Revenue, USD Million, 2018 - 2030)
Granular
Powder
Liquid Brine
Blocks
Himalayan Salt End-use Outlook (Revenue, USD Million, 2018 - 2030)
Food Processing
Foodservice
Retail
Hypermarkets & Supermarkets
Convenience Stores
Online
Others
Himalayan Salt Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia & New Zealand
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Himalayan Salt Market
Evolution Salt Co
Himalayan Salt Company
Salts Worldwide
Mineral Salt
Naturo Healthplus
NutroActive Industries
San Francisco Salt Company
Saltan Ltd.
Rocky Mountain Salt Company
The Meadow
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