The global gluten-free bread market size is anticipated to reach USD 1,085.9 million by 2030 and is projected to grow at a CAGR of 5.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing demand and preference for gluten-free bakery and bread products among consumers are driven by several key factors. Health awareness is a major contributor, as more individuals are opting for gluten-free options due to perceived benefits such as improved digestion, increased energy levels, and better overall well-being. The rise in diagnoses of celiac disease and gluten sensitivity has also fueled this demand, as people with these conditions must avoid gluten for their health. In addition, some consumers believe that a gluten-free diet aids in weight management, further boosting its popularity. Lifestyle choices, including clean eating and veganism, along with celebrity endorsements and media influence, have also played significant roles in promoting gluten-free diets.
Trends driving the market growth include the demand for clean-label products with simple, recognizable ingredients and no artificial additives. The convenience of ready-to-eat and easy-to-prepare gluten-free products caters to busy consumers. At the same time, the growth of online retail and delivery services has made accessing these products easier.
Manufacturers are responding to this demand with innovations in flavors and product offerings. They are introducing unique flavors and combinations, incorporating nutrient-rich ingredients like quinoa and almond flour, and fortifying products with vitamins and minerals. Artisanal and gourmet gluten-free products are also becoming more popular, offering a premium experience. Continuous research and development efforts are focused on improving the texture and taste of gluten-free bakery items, making them more comparable to their gluten-containing counterparts. For instance, in October 2023, Brazi Bites, a leading brand of Brazilian cheese bread, introduced a new "Everything" flavor of its signature cheese bread product. The new "Everything" Brazilian Cheese Bread features a blend of sesame seeds, garlic, onion, and poppy seeds in addition to the brand's traditional cheese-based recipe. The new offering is gluten-free, grain-free, and made with simple, clean ingredients, with no artificial preservatives, colors, or flavors.
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Based on distribution channel, the supermarkets & hypermarkets segment led the market with the largest revenue share of 34.3% in 2023.Supermarkets and hypermarkets offer a one-stop shopping experience where consumers can find a wide range of gluten free bread brands and flavors all under one roof. This convenience factor saves time and effort for consumers who prefer to complete their shopping in one trip rather than visiting multiple stores
Asia Pacific is expected to grow at the fastest CAGR of 6.8% from 2024 to 2030. Economic factors like rising disposable incomes and urbanization contribute to the growing middle-class population willing to spend on premium and specialty foods. The market has responded with a greater availability of gluten-free breads with novel flavors, alongside continuous innovation that has enhanced their taste, texture, and variety, making them more appealing
Grand View Research has segmented the global gluten-free bread market report based on distribution channel, and region.
Gluten-free Bread Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)
Supermarkets & Hypermarkets
Convenience Stores
Specialty Stores
Online
Others
Gluten-free Bread Regional Outlook (Revenue, USD Million; 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia & New Zealand
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Gluten-Free Bread Market
General Mills Inc.
Amy's Kitchen Inc.
Bob's Red Mill Natural Foods, Inc.
Dawn Food Products
The Hain Celestial Group
Conagra Brands
Valeo Foods Ltd.
Dr. Schar AG
WGF Bakery Products
Kelkin
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