Gluten-free Bread Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online), By Region, And Segment Forecasts, 2024 - 2030

Gluten-free Bread Market Size & Trends

The global gluten-free bread market size was estimated at USD 731.4 million in 2023 and is projected to grow at a CAGR of 5.8% from 2024 to 2030.The major driving factor for the market growth is the increasing demand for healthy and nutritional food products due to rising health concerns worldwide. In addition, the growing demand for gluten-free options to prevent health problems such as celiac disease, gluten intolerance, heart disease, diabetes, obesity, and metabolic syndrome is likely to drive industry growth. Furthermore, new product releases by manufacturers are contributing significantly to the industry's expansion.

The increasing awareness of health and wellness among consumers is a significant market driver. The market is experiencing substantial growth due to various health, lifestyle, and innovation factors. Consumers are increasingly shifting to gluten-free products due to health concerns, such as celiac disease, gluten sensitivity, and wheat allergies, as well as the perceived health benefits of gluten-free diets. Popular dietary trends like Paleo and Keto, alongside greater awareness and education about gluten-related disorders, further drive this shift. Rising diagnosis rates, celebrity and influencer endorsements, and the improved availability and accessibility of gluten-free products in mainstream and specialty stores contribute significantly to market growth.

Moreover, innovations in the gluten-free sector, such as the use of alternative flours like almonds, coconut, rice, and quinoa and the inclusion of superfoods, have enhanced the nutritional profile and taste of these products. Advances in baking techniques have improved the texture, flavor, and shelf-life of gluten-free items. In contrast, the introduction of gluten-free options across various categories, like frozen meals and snacks, has expanded consumer choices.

The focus on sustainable practices, ethical sourcing, and customizable bakery items tailored to specific dietary needs, such as vegan and low-sugar options, appeal to a broader consumer base. These factors collectively contribute to the growing popularity and consumer adoption of gluten-free bread and bakery items, making the market more dynamic and diverse.

The COVID-19 pandemic led to a surge in demand for healthy foods, particularly gluten-free bread, as people sought to boost their immunity. Healthcare professionals recommended consuming healthy foods daily, and with more time spent at home, consumer interest in personal health and fitness increased, driving sales of gluten-free bakery items. The prevalence of celiac disease and the benefits of gluten-free diets in reducing symptoms like diarrhea and stomachache further fueled demand. Gluten-free bread also gained popularity among those with inflammatory diseases, autoimmune disorders, and non-celiac gluten sensitivity.

Distribution Channel Insights

Based on distribution channel, the supermarkets & hypermarkets segment led the market with the largest revenue share of 34.3% in 2023. People buy gluten-free bread from supermarkets and hypermarkets primarily for convenience and accessibility. These large retail chains are widely accessible, making it easy for consumers to purchase gluten-free bread during their regular shopping trips. The ability to complete all their grocery shopping, including specialty items like gluten-free bread, in one place adds to the appeal. The variety and quality of products available in supermarkets and hypermarkets also play a significant role. These stores often carry a diverse selection of gluten-free bread brands and types, catering to different tastes and dietary needs. Larger retail chains typically have stringent quality control measures, ensuring that the gluten-free products they stock are safe and meet regulatory standards, which builds consumer trust.

The online segment is expected to grow at the fastest CAGR of 6.8% from 2024 to 2030. People buy gluten-free bread from online channels primarily for the convenience and accessibility it offers. Shopping online allows consumers to purchase gluten-free bread from the comfort of their homes, avoiding the need to visit physical stores. The wide variety of gluten-free products available online often surpasses that found in brick-and-mortar stores, providing consumers with more options to suit their preferences and dietary needs. In addition, many online retailers offer competitive pricing, discounts, and subscription services, making it easier and more affordable to maintain a gluten-free diet. 

Regional Insights

North America dominated the gluten-free bread market with a revenue share of 34.1% in 2023. Increasing health consciousness among consumers plays a pivotal role, with many opting for gluten-free options due to perceived health benefits, including improved digestive health and management of conditions like celiac disease. In addition, increased awareness about gluten sensitivity and celiac disease through media and health professionals has increased demand, alongside lifestyle preferences that align with gluten-free diets as part of overall wellness choices. These factors collectively highlight the growing preference for gluten-free options in the American market for bread and bakery products.

U.S. Gluten-free Bread Market Trends

The gluten-free bread market in the U.S. is rising. The popularity of gluten-free bread and bakery items derives from a combination of health awareness and specific dietary needs. The increased availability and improved taste of gluten-free products have also contributed significantly, making it easier and more appealing for people to choose these alternatives. Moreover, endorsements from health influencers and celebrities have helped normalize and popularize gluten-free diets, influencing consumer behavior and driving demand for gluten-free bread and bakery items across the country. For instance, in January 2022, MYBREAD Gluten Free Bakery announced the launch of original flatbread pitas at selected Walmart stores across the U.S. The pitas will be available in the frozen section of the stores located in Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas.

Europe Gluten-free Bread Market Trends

The gluten-free bread market in Europe is expected to grow at a significant CAGR during the forecast period. Europeans have a longstanding cultural attachment to bread, which holds a pivotal role in their culinary traditions and daily diets. There has been a notable increase in the consumption of gluten-free products across the region. This trend is driven by a combination of factors, including rising awareness of gluten intolerance and celiac disease among consumers. Health-conscious individuals are opting for gluten-free alternatives, believing they offer digestive benefits and contribute to overall well-being. Advances in food technology have also played a crucial role in improving the taste and texture of gluten-free bread and bakery items, thereby appealing to a broader audience.

Asia Pacific Gluten-free Bread Market Trends

The gluten-free bread market in Asia Pacific is expected to witness at the fastest CAGR of 2.7% from 2024 to 2030. Cultural and social influences, such as celebrity endorsements, media coverage, and the impact of social media influencers, further drive the demand for gluten-free options. Economic factors like rising disposable incomes and urbanization contribute to the growing middle-class population willing to spend on premium and specialty foods. Enhanced labeling, certification, and government initiatives promoting awareness about food intolerances also provide consumers with greater confidence in their choices.Moreover, global trends towards gluten-free diets influence consumer behavior in the Asia-Pacific region, as international food trends often permeate local markets. These factors collectively drive the increasing preference for gluten-free bread and bakery products among consumers in the Asia-Pacific region. 

Key Gluten-free Bread Company Insights

The market is characterized by dynamic competitive dynamics shaped by a combination of factors including product innovation, regional production capabilities, and evolving consumer preferences. Leading manufacturers invest in R&D and technological advancements to provide cost-effective and quality products.

Market players are entering into joint ventures, partnerships, mergers, agreements, and acquisitions to strengthen their market position and expand their geographical reach. Companies are also focusing on raising consumer awareness of the ambiguity of the ingredients used while strictly adhering to international regulatory standards.

Recent Developments

• In February 2024, Base Culture launched its innovative Simply Bread line aimed at revitalizing the stagnant supermarket bread category. Base Culture emphasizes premium quality with its sliced bread, ensuring they are nourishing, minimally processed, and free from artificial ingredients, refined sugar, and seed oils. The Simply Bread line stands out as the first clean-ingredient and gluten-free bread variety available in the mainstream bread aisle, providing consumers with a fiber-rich, better-for-you option. The line features three initial varieties: Classic Sandwich, Hint of Honey, and Super Seed, catering to diverse consumer preferences for healthier bread choices

• In April 2024, Franz Bakery, a leading bread brand, expanded its gluten-free bread offerings with the introduction of new varieties. The new gluten-free bread selections include Soft White Sandwich Bread, Soft Multigrain Sandwich Bread, and Soft Potato Sandwich Bread. The new gluten-free breads are designed to provide consumers with more options and better taste and texture compared to traditional gluten-free breads. Franz aims to cater to the growing demand for high-quality, great-tasting gluten-free bread options, allowing the company better to meet the needs of consumers following gluten-free diets

• In October 2023, Brazi Bites, a leading brand of Brazilian cheese bread, introduced a new "Everything" flavor of its signature cheese bread product. The new "Everything" Brazilian Cheese Bread features a blend of sesame seeds, garlic, onion, and poppy seeds in addition to the brand's traditional cheese-based recipe. The new offering is gluten-free, grain-free, and made with simple, clean ingredients, with no artificial preservatives, colors, or flavors

• In March 2023, Rudi's Bakery, a leading organic and gluten-free bread brand, launched its new Texas Toast at Whole Foods Market stores nationwide. The Texas Toast is part of Rudi's Gluten-Free Bakery line and is made with simple, high-quality ingredients. The Texas Toast is made with a blend of gluten-free flour, including brown rice flour, tapioca starch, and potato starch. It is free from artificial preservatives, colors, and flavors, aligning with Rudi's commitment to providing clean-label products. The launch of the Texas Toast expands Rudi's gluten-free bread offerings and provides consumers with a larger variety of gluten-free bread options 

Gluten-Free Bread Market Report Scope

Global Gluten-Free Bread Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global gluten-free bread market report based on distribution channel, and region:

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa