Facial Hair Care Wipes Market To Reach $4.43 Million By 2030

Facial Hair Care Wipes Market Growth & Trends

The global facial hair care wipes market size is expected to reach USD 4.43 million by 2030, registering a CAGR of 6.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. Facial hair care wipes have been gaining an increasing traction among the male consumers on account of their changing lifestyle and perception towards beard styling and maintenance as a fashion statement.

The wellness and grooming industry for men has been on the rise and contributing significantly to the growth of the market over the past few years. Surge in disposable income, fashion and celebrity endorsement, and adoption of western culture are expected to drive the market. Furthermore, elevated standard of living and rapid urbanization are contributing to the growth of the male personal care industry.

According to a study conducted by Assocham, one of the trade associations in India, men who fall in the age group of 18 to 25 spend more money on grooming and personal care products, such as beard care products, than women in India. Nowadays, men are becoming more conscious about their looks and they want to look better and physically attractive to draw attention in the society.

Furthermore, men working in the rigorous environment need to have daily care for their facial hair. A research conducted by Switzerland’s Hirslanden Clinic stated that men with beard carry more germs and bacteria in their beard than dogs carry in their fur. Taking this into consideration, facial hair care wipes are formulated using combination of essential oils, such as jojoba, argan, and coconut oil, along with anti-bacterial solution, which will keep the beard dirt and bacteria free.

The online distribution channel held the largest market share in 2019. Rising popularity of online shopping and surge in the number of internet and smartphone users are the major factors boosting the segment growth. Moreover, the online retail platform offers cashback and doorstep delivery services, thus drive the sale of facial hair wipes through online channel in the forecast period.

There has been a shift in men’s perception towards grooming and taking care of themselves. Increasing penetration of social media and rise of influencer marketing lead to an increase in the sale of male grooming products, including facial hair wipes. Offline distribution platforms such as convenient stores, departmental stores, and salons contribute to the sales of facial hair care wipes.

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Facial Hair Care Wipes Market Report Highlights

• The online distribution channels dominated the global facial hair care wipes market and accounted for the largest revenue share of 75.9% in 2024. This growth is attributed to the increasing popularity of e-commerce.

• Offline distribution channels are expected to grow at a CAGR of 6.9% from 2025 to 2030, owing to the tactile experience they offer consumers. Physical retail stores allow customers to inspect products firsthand, ensuring they meet their expectations before purchase.

• Europe facial Hair Care Wipes market dominated the global market and accounted for the largest revenue share of 51.1% in 2024. This growth is attributed to the increasing demand for personal hygiene products.

Facial Hair Care Wipes Market Segmentation

Grand View Research has segmented the facial hair care wipes market on the basis of on distribution channel and region:

Facial Hair Care Wipes Distribution Channel Outlook (Revenue, USD Thousand, 2018 - 2030)

• Online

• Offline

Facial Hair Care Wipes Regional Outlook (Revenue, USD Thousand, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa

  • South Africa

  • UAE

List of Key Players in the Facial Hair Care Wipes Market

• Procter & Gamble (Gillette)

• Beardbrand

• Manscaped

• The Art of Shaving

• Old Spice

• Jack Black

• Burt's Bees

• Nivea

• Cremo Company

• L'Oréal