Enhanced Water Market Size To Reach $11.45 Billion By 2030

Enhanced Water Market Growth & Trends 

The global enhanced water market size is expected to reach USD 11.45 billion in 2030 and is projected to grow at a CAGR of 4.5% from 2024 to 2030. These products are extremely popular among people suffering from kidney stones, bladder infection, fever, vomiting, and diarrhea. Enhanced water is also highly recommended for pregnant and breastfeeding women. Moreover, these products are consumed by people involved in a high-intensity workout and sports enthusiasts. Increasing the adoption of enhanced water among all age groups is expected to positively influence market growth. Health benefits associated with these products, along with the rising interest of millennials in sports and fitness-related activities, play a substantial role in boosting the demand for electrolyte hydration drinks. Moreover, increasing the number of product launches to suit the changing need of customers is driving market growth.

In June 2020, Daily Edge launched a new Enhanced Fruit Drinks, which is intended for providing support to increase hydration level and improve gut functions. It claims to provide a natural performance boost to its consumers. The product is available in flavors such as coconut citrus, berry punch, blood orange mango, and tropical ginger. The company claims that the product is 100% natural, free from caffeine and dairy, with no-GMO ingredients, and does not require to be refrigerated.

Consumers are focusing on purchasing hydration beverages owing to the associated health benefits such as digestion and circulation and for enhancing their appearance since adequate hydration leads to clearer and healthier skin. Such benefits are expected to drive the consumption of electrolyte hydration drinks among health-conscious consumers. The shifting interest of millennials towards sports and fitness activities is expected to further drive the market across the globe.

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Enhanced Water Market Report Highlights

• The flavored segment held the largest market revenue share of 81.2% in 2023. The product is preferred as it is a perfect replacement for all modern beverages that are not considered appropriate for health but yet are consumed because of their taste.

• Plain segment is projected to grow at the fastest CAGR of 4.9% over the forecast period. Plain-enhanced water offers the benefits of added electrolytes, vitamins, and minerals without compromising water's clean and natural taste, making it a preferred choice for health-conscious individuals.

• The online segment is projected to grow at the fastest CAGR over the forecast period. The dominance of Generation Y, Z, and Alpha in the consumer segment who are more into shopping through the electronic media is driving the segment.

• North America held the largest market revenue share of 38.9% in 2023. Rising spending on fitness among millennials in developing economies including China and India is expected to promote the scope of products such as hydration drinks among buyers.

Enhanced Water Market Segmentation 

Grand View Research has segmented the global enhanced water market report based on product, distribution channel, and region:

Enhanced Water Product Outlook (Revenue, USD Million, 2018 - 2030)

• Flavored

• Plain

Enhanced Water Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

Enhanced Water Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa (MEA)

  • Saudi Arabia

  • South Africa

  • UAE

List of Key Players in Enhanced Water Market

• ax water

• BiPro USA

• CORE Nutrition LLC

• GREEN-GO LLC

• H2rOse

• JUST Goods, Inc.

• Karma Water Powered by Shopify

• lalpina

• Liquid Death Mountain Water

• Montane Sparkling Spring Water