Enhanced Water Market Size To Reach $14.87 Billion By 2030

Enhanced Water Market Growth & Trends

The global enhanced water market is anticipated to reach USD 14.87 billion by 2030 and is anticipated to grow at a CAGR of 9.2% during the forecast period, according to a new report by Grand View Research, Inc. These products are extremely popular among people suffering from kidney stones, bladder infection, fever, vomiting, and diarrhea. Enhanced water is also highly recommended for pregnant and breastfeeding women. Moreover, these products are consumed by people involved in a high-intensity workout and sports enthusiasts.

Increasing the adoption of enhanced water among all age groups is expected to positively influence market growth. Health benefits associated with these products, along with the rising interest of millennials in sports and fitness-related activities, play a substantial role in boosting the demand for electrolyte hydration drinks. Moreover, increasing number of product launches to suit the changing needs of customers is driving market growth. In February 2023, CORE Nutritional LLC launched Core Hydration+ with three variants: one to support the immune system, another to aid relaxation, and another to support healthy skin, hair, and nails.

Consumers are focusing on purchasing hydration beverages owing to the associated health benefits such as digestion and circulation and for enhancing their appearance since adequate hydration leads to clearer and healthier skin. Such benefits are expected to drive the consumption of electrolyte hydration drinks among health-conscious consumers. The shifting interest of millennials towards sports and fitness activities is expected to further drive the market across the globe.

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Enhanced Water Market Report Highlights

• The flavored segment held the largest market revenue share of over 65% in 2024. The product is preferred as it is a perfect replacement for all modern beverages that are not considered appropriate for health yet are consumed because of their taste.

• The plain segment is projected to grow at the fastest CAGR over the forecast period. Plain-enhanced water offers the benefits of added electrolytes, vitamins, and minerals without compromising water's clean and natural taste, making it a preferred choice for health-conscious individuals.

• The online segment is projected to grow at the fastest CAGR over the forecast period. The dominance of Generation Y, Z, and Alpha in the consumer segment who are more into shopping through the electronic media is driving the segment growth.

• North America held the largest market revenue share of over 45% in 2024. Rising spending on fitness among millennials in developing economies including China and India is expected to promote the scope of products such as hydration drinks among buyers.

Enhanced Water Market Segmentation

Grand View Research has segmented the global enhanced water market report based on product, distribution channel, and region:

Enhanced Water Product Outlook (Revenue, USD Million, 2018 - 2030)

• Plain

• Flavored

Enhanced Water Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

Enhanced Water Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • UK

  • France

  • Italy

• Asia Pacific

  • Australia

List of Key Players in Enhanced Water Market

• BiPro USA (Agropur)

• Keurig Dr Pepper Inc.

• H2rOse

• JUST Goods, Inc.

• Essential Water, LLC

• Hint Inc.

• PepsiCo Inc.

• Liquid Death Mountain Water

• Karma Water

• Viking Coca-cola Bottling Co.