Diet And Nutrition Apps Market To Reach $938.6 Million By 2030

Diet And Nutrition Apps Market Growth & Trends

The global diet and nutrition apps market size is expected to reach USD 938.6 million by 2030, according to a new study by Grand View Research, Inc. The market is expected to expand at a CAGR of 17.2% from 2024 to 2030. Factors such as increased spending by people on health & fitness, increased number of sports & fitness enthusiasts, and technological advancements are accelerating market growth. For instance, according to myprotein.com, on average, in the U.S., an adult spends USD 155 every month to maintain their health and fitness, translating to an average of USD 112,000 in their lifetime.

Wellness clubs, studios, and gyms are increasing their online presence, leading to an increased adoption of apps. Diet and nutrition apps are developed using AI, machine learning, and other modern technologies to offer personalized programs to customers, including no-equipment workout routines, personalized diet charts, activity and diet monitoring, and personalized health coaches. Such benefits are propelling market growth. For instance, Lifesum app, developed by Lifesum AB, creates meal plans and diets for users suited for any lifestyle. Similarly, MyFitnessPal offers personalized diet and activity tracking to its customers.

Due to rising incidences of chronic conditions such as diabetes, cardiovascular diseases, and other ailments, people are adopting healthier dietary habits, driving market growth. As per Diabetes UK, in the UK, more than four million people were living with diabetes in 2021-2022, and 850,000 people could be living with undiagnosed diabetes. Furthermore, a growing prevalence of obesity globally has driven demand for diet and nutrition apps. According to World Obesity Atlas 2023, prevalence of obesity is expected to rise from 14% to 24% in the global population from 2020 to 2035, affecting nearly 2 billion children, adults, and adolescents.

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Diet And Nutrition Apps Market Report Highlights

• By platform, iOS held the largest revenue share of 52.4% in 2023, owing to high adoption of iOS-based Apple devices among customers

• Based on service, paid (In App Purchase) segment held a leading revenue share in 2023. Additional features over free apps such as educational information regarding diet & nutrition and daily activity tracking drive this segment’s growth

• In terms of deployment, smartphones held the largest market share in 2023, owing to increasing smartphone penetration globally and the presence of strong internet connection

• North America dominated the overall market for diet and nutrition apps with a revenue share of 37.8% in 2023. Factors such as growth in coverage networks, rapid rise in usage of smartphones, rising prevalence of chronic diseases, and increase in geriatric population boosts regional market growth

Diet And Nutrition Apps Market Segmentation

Grand View Research has segmented the global diet and nutrition apps market on the basis of platform, service, deployment type, and region:

Diet And Nutrition Apps Platform Outlook (Revenue, USD Million, 2018 - 2030)

• Android

• iOS

• Others

Diet And Nutrition Apps Service Outlook (Revenue, USD Million, 2018 - 2030)

• Paid (In App Purchase)

• Free

Diet And Nutrition Apps Deployment Type Outlook (Revenue, USD Million, 2018 - 2030)

• Smartphones

• Tablets

Diet And Nutrition Apps Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

  • Denmark

  • Norway

  • Sweden

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Thailand

• Latin America

  • Brazil

  • Mexico

  • Argentina

• Middle East and Africa (MEA)

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in the Diet And Nutrition Apps Market

• PlateJoy LLC

• YUMMLY

• Lifesum AB

• Ate 

• MyNetDiary Inc. 

• Noom, Inc. 

• SPOKIN, INC.

• Ovia Health

• MyFitnessPal, Inc.

• MyPlate Calorie Counter