Countertop Oven Market Size To Reach $10.69 Billion By 2030

Countertop Oven Market Growth & Trends

The global countertop oven market size is expected to reach USD 10.69 billion by 2030, and is projected to grow at a CAGR of 4.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market for countertop ovens is experiencing significant growth due to several key factors and trends driving demand and consumption. One major factor is the increasing consumer preference for convenience and versatility in cooking appliances. Countertop ovens, particularly multifunctional models, allow users to bake, broil, toast, and air fry, making them suitable for a wide variety of cooking styles. This adaptability caters to the evolving culinary interests of consumers who are exploring new recipes and cooking techniques at home.

Technological advancements also play a crucial role in the rising popularity of countertop ovens. Many modern models now feature smart technologies that enhance user experience, such as Wi-Fi connectivity, programmable settings, and integration with mobile apps. These innovations enable users to control their cooking remotely and access guided recipes, making meal preparation more efficient and enjoyable. As consumers increasingly seek out appliances that simplify their cooking processes, countertop ovens with these advanced features become highly desirable.

Additionally, the trend towards smaller living spaces, especially in urban areas, drives the demand for compact kitchen appliances like countertop ovens. As consumers seek to maximize functionality in limited kitchen space, countertop ovens provide an effective solution without compromising performance. Their compact design allows for easy storage and accessibility, making them ideal for those living in apartments or homes with smaller kitchens.

Furthermore, the rise of e-commerce has made countertop ovens more accessible to consumers. Online shopping allows customers to easily compare products and read reviews, facilitating informed purchasing decisions. The convenience of online purchasing has become particularly appealing in the post-pandemic landscape, where many consumers prefer shopping from home. This shift towards digital retail has further fueled the demand for countertop ovens as consumers look for reliable and versatile cooking solutions.

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Countertop Oven Market Report Highlights

• Based on category, conventional countertop oven accounted for a share of 93.5% in 2023. Conventional countertop ovens are often more affordable than large built-in ovens, making them an economical choice for many households. Additionally, they are generally more energy-efficient due to their smaller size and faster preheating times, which can result in lower electricity bills compared to traditional ovens.

• Based on capacity, 10-20 liters of countertop ice maker accounted for a market share of 40.1% in 2023. Countertop ovens in this capacity range are often more energy-efficient than larger, traditional ovens, reducing electricity consumption. As energy costs become a concern for many consumers, especially in urban areas, the ability to cook efficiently while saving on utility bills is a major factor driving the growth of this market segment.

• In terms of application, residential segment is expected to grow at a CAGR of 5.3% from 2024 to 2030. There is a growing trend toward healthier cooking in residential spaces, with consumers opting for appliances that help reduce oil consumption. Countertop ovens, particularly those with air frying functions, allow for cooking with minimal oil while still achieving crispy and flavorful results, aligning with health-conscious eating habits.

• North America is expected to grow at a CAGR of 5.0% from 2024 to 2030. The increasing number of smaller households, including singles and couples, along with the trend of urban living in cities with limited kitchen space, are driving the demand for compact, versatile kitchen appliances like countertop ovens. Their space-saving design makes them perfect for small kitchens and apartments.

Countertop Oven Market Segmentation

Grand View Research has segmented the global countertop oven market based on category, capacity, application, distribution channel, and region.

Countertop Oven Category Outlook (Revenue, USD Billion, 2018 - 2030)

• Conventional

• Smart

Countertop Oven Capacity Outlook (Revenue, USD Billion, 2018 - 2030)

• 10 Liters

• 10-20 Liters

• 21-30 Liters

• Others

Countertop Oven Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Residential

• Commercial

Countertop Oven Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Offline

  • Hypermarkets & Supermarkets

  • Electronic stores

  • Exclusive Brand Stores

  • Others

Countertop Oven Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Countertop Oven Market

• Cuisinart

• Breville

• Hamilton Beach

• Oster

• Black+Decker

• KitchenAid

• Ninja

• De'Longhi

• Wolf Gourmet

• Sharp