Continence Care Market Size To Reach $30.34 Billion By 2030

Continence Care Market Growth & Trends

The global continence care market size is anticipated to reach USD 30.34 billion by 2030, with a CAGR of 7.49% from 2025 to 2030 according to a new report by Grand View Research, Inc. Increasing prevalence of various chronic disorders such as colorectal & bladder cancer, strokes, and diabetes. Growing technological advancements, increasing demand for sterile products in various healthcare and homecare settings, and changes in lifestyles, coupled with the rise in the geriatric population are key contributors to the market growth.

The rising prevalence of hypertension and diabetes is one of the major factors causing Urinary Incontinence (UI), driving the demand for continence care products globally. For instance, according to a report released by the WHO in 2023, approximately 1.28 billion people suffer from hypertension globally. Consequently, the increasing number of patients suffering from associated diseases is expected to surge the demand for continence care products.

Some of the companies operating in the U.S. continence care industry are Coloplast, Hollister Incorporated, and Convatec Group, among others. These companies offer a wide range of products & consumables and compete based on factors such as product quality, pricing, innovation, & distribution networks.

 Request a free sample copy or view report summary: Continence Care Market Report

Continence Care Market Report Highlights

• Based on product, the incontinence and bowel management held the largest market share of around 50.27% in 2024. Products such as male external catheters, female incontinence devices, and transanal irrigation systems are witnessing significant demand due to their effectiveness in managing these conditions.

• Based on application, the diabetes segment dominated the market in 2024 with a share of 27.94% owing to the globally increasing prevalence of diabetes and diabetes-associated UI.

• Based on bag usage, the sterile segment held the dominant market in 2024 and is expected to witness robust growth during the forecast period, as sterile bags are essential for avoiding infections and other problems.

• The home care settings segment held 44.68% of the overall end-user market in 2024, owing to an increase in demand for continence care products for home care and patient-centric healthcare services.

• Europe dominated the global market with the highest revenue share of 38.11% in 2024, owing to the high incidence rate of Crohn’s disease & ulcerative colitis in this region. According to the Journal of Crohn’s and Colitis, 0.3% of the total population in Europe suffers from IBD.

Continence Care Market Segmentation

Grand View Research has segmented the global continence care market on the basis of product, application, area of incontinence, bag usage, end-use, and region:

Continence Care Product Outlook (Volume Unit; Revenue USD Million, 2018 - 2030)

• Urinary Catheters

  • Intermittent Self-Catheterization (ISC)

    • Standard Catheters

    • Premium/Lifestyle Catheters

  • Indwelling/Foley Catheters

    • Coated Catheters

    • Uncoated Catheters

  • Intermittent Catheter Sets

    • Female

    • Male

  • Intermittent Catheters Dry

• Catheter Maintenance/Care

• Urinary Bags

  • Pediatric Urine Bags

  • Night (Bed) Bags

    • By Usability

      • Sterile

      • Non-sterile

    • By Size

      • 250 ml

      • 350 ml

      • 500 ml

      • 1.5 L

      • 2 L

      • 4 L

      • Others

  • Bag Accessories

  • Leg Urine Bags

    • By Usability

      • Sterile

      • Non-sterile

    • By Size

      • 350 ml

      • 750 ml

      • 500 ml

      • 1.5 L

      • 1 L

      • 2 L

      • Others

• Incontinence And Bowel Management

  • Non-Absorbent

    • Male External Catheters Silicone

    • Female External Catheters

    • Female Incontinence Device

    • Irrigation Pump/Transanal Irrigation

  • Absorbent

    • Underwear & Briefs

    • Pads/Diapers

      • Female

      • Male

    • Others

Continence Care Application Outlook (Volume Unit; Revenue USD Million, 2018 - 2030)

• Diabetes

• Strokes

• BPH

• Alzheimer

• Cerebral Palsy

• Parkinson

• Prostate Cancer

• Spinal Cord Injury

• Bladder Cancer

• Ovarian Cancer

• Multiple Sclerosis

• Spina Bifida

• Others

Continence Care Area of Incontinence Outlook (Volume Unit; Revenue USD Million, 2018 - 2030)

• Male

  • Stress Urinary Incontinence

  • Urge/OAB (Overactive Bladder)

  • Overflow

  • Functional

  • Mixed

  • Reflex

  • Severe Incontinence

• Female

  • Stress Urinary Incontinence

  • Urge/OAB (Overactive Bladder)

  • Overflow

  • Functional

  • Mixed

  • Reflex

  • Severe Incontinence

Continence Care Bag Usage Outlook (Volume Unit; Revenue USD Million, 2018 - 2030)

• Sterile Bags

• Non-sterile Bags

Continence Care End Use Outlook (Volume Unit; Revenue USD Million, 2018 - 2030)

• Home Care

  • Rehabilitation Centers

  • Nursing Homes

  • Others

• Hospitals

• Others

Continence Care Regional Outlook (Volume Unit; Revenue USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Sweden

  • Denmark

  • Norway

  • Belgium

  • Netherlands

  • Ireland

  • Greece

  • Poland

  • Switzerland

  • Austria

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Thailand

• Latin America

  • Brazil

  • Mexico

  • Argentina

  • Colombia

• Middle East and Africa (MEA)

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in the Continence Care Market

• Coloplast Group

• B. Braun SE

• Hollister Incorporated

• ConvaTec Group Plc

• BD (Becton, Dickinson and Company)

• Wellspect HealthCare

• Salts Healthcare Ltd.

• Welland Medical Ltd.

• Essity Aktiebolag

• KCWW (Kimberly-Clark Corporation)

• Attends Healthcare Products, Inc.

• ABENA

• Teleflex Incorporated

• Boston Scientific Corporation

• Ontex Healthcare

• Paul Hartmann AG

• First Quality Enterprises, Inc.

• Medline Industries, Inc.

• Cardinal Health